Expertise:

Brand Management and Loyalty, Consumer Behaviour, Influence of culture on consumer behaviour, Advertising, campaigns marketing trends mexico

Language(s) spoken:

English

Professional associations:

PhD

MICHEL LAROCHE (Royal Bank Distinguished Professor of Marketing) holds a Diplôme d'ingénieur (École Centrale de Paris), an M.S.E. (Johns Hopkins), a M.Ph. and a Ph.D. (Columbia),and a Doctor of Science honoris causa from the University of Guelph. He is a Fellow of the Royal Society of Canada, a Fellow of the American Psychological Association, and a Distinguished Fellow of both the Society for Marketing Advances and the Academy of Marketing Science. He has also been named the 2000 Concordia University Research Fellow, and he has received the 2000Jacques-Rousseau Medal for the best multidisciplinary researcher in Canada. He is the first recipient of the Royal Bank Distinguished Professorship in Marketing at the John Molson School of Business. In 2001, the Montreal Chapter of the AMA elected him a member of the Academy of Marketing Personalities. In 2002, he received from HEC-Montreal the fifth Living Legend of Marketing Award, in 2003 the Sprott Leader in Business Research & Practice Award, and in 2019 the Howard Berkman Service Award. His main research interests are in the areas of consumer behavior modelling, social media/digital marketing, retailing, services marketing, culture, marketing communications, and research methodology. Several of his major projects were funded, among others, by SSHRC and FQRSC.

He is the co-author of 26 major text books (most available in French), including Customer Behaviour, Marketing in Canada (Le marketing: fondements et applications), Advertisingin Canada (Gestion de la publicité), Consumer Behaviour: A Canadian Perspective (Le comportement du consommateur), Marketing Research in Canada (Les fondements de la recherche commerciale), and Canadian Retailing (Les commerce de détail: Marketing et gestion).He has also co-authored a major annotated bibliography (published by the AMA),several workbooks, and study guides, edited several other books, and wrote several invited book chapters. He has also published about 196 papers in, among others, the Journal of Consumer Research, the Journal of the Association for Consumer Research, Marketing Letters, the Journal of Business Research, the Journal of the Academy of Marketing Science, the Journal of Advertising Research, the Journal of Retailing, the Journal of Cross-Cultural Psychology, the Journal of International Business Studies, the Journal of Service Research, the Journal of Economic Psychology, the Canadian Journal of Administrative Sciences, the Journal of Retailing and Consumer Services, the Journal of Consumer Marketing, the International Journal of Research in Marketing, the Journal of Public Policy and Marketing, the International Journal of Advertising, the Journal of International Consumer Marketing, the International Journal of Information Management, Computers in Human Behavior, the Journal of Psychology, the Journal of Social Psychology, Marketing Intelligence and Planning, Recherche et Applications en Marketing and the Business Forum. His citation count is now over 27,000, and his h level is 76. He has also participated in numerous conferences and published about 194 papers in major conference proceedings, including those of the Association for Consumer Research, the American Marketing Association, the Administrative Sciences Association of Canada, the Association française de marketing, the European Marketing Academy, the Academy of Marketing Science, the Society for Marketing Advances and the International Seminar of Research in Marketing. 

He has supervised 48 M.B.A. and 4 EMBA Business Research Papers, 64 M.Sc., 2 MST and 27 Ph.D. theses and won several research awards, including the 1980 ASAC Award of Excellence, the 1986 SMA Outstanding Paper Award in Marketing Management, the 1993 John Labatt Award of Excellence in Strategic Evaluation Research, the 1998 Award of Excellence for the best paper published in CJAS in 1997, the 2000 Jacques-Rousseau Medal of the ACFAS, the Best Paper Award at the 2004 Multicultural Perspectives in Marketing Conference, and the 2016 Hans B. Thorelli Award(given by the American Marketing Association and the Journal of International Marketing). He has served on several advisory committees, including the Concordia Board of Governors, FQRSC (Chair), SSHRC, France-Quebec, Consumer and Corporate Affairs, le Publicité Club de Montréal, the Quebec Institute of Tourism and Hotel Management, the Institute of Canadian Bankers, as well as on the editorial boards of several academic journals. He has served the Administrative Sciences Association of Canada in many capacities, including as its President in1985-86, and as Marketing Area Editor of the Canadian Journal of Administrative Sciences (1991-1997), and he is the first person to be awarded the 1997 CJAS Service Award. He also presided the 13th International Seminar of Research in Marketing in 1986 and the 2010 Multicultural Marketing Conference (Lille, France). 

He is currently serving as Editor-in-chief, Canadian Journal of Administrative Sciences. He served as Associate Editor in Marketing of the Journal of Business Research (1993-1999), and he is the first recipient of the JBR Outstanding Associate Editor Award (1997), which now bears his name. From 1999 to 2015, he served as Managing Editor of the Journal of Business Research. He has also served, among others, as Vice-President Membership-Canada for the Academy of Marketing Science, Chair of the 1998Multicultural Marketing Conference in Montreal and Vice-President-Publications of the Academy of Marketing Science (2002-2004). He was awarded the 1999Distinguished Scholar Award by the Society for Marketing Advances, named the2000 Visiting Researcher at Kansai University (Osaka, Japan), 2001 Visiting Professor at the IAE (Aix-en-Provence), and he was selected as the La Presse" Personality of the week" (January 7, 2001). He was a member of the Board of Governors of the Academy of Marketing Science and he is a member of the Provost Circle of Excellence.

Visit this expert's Faculty Profile