Nalima Touré on set for Uniqlo’s sister brand GU’s spring/summer 2025 campaign.
Touré served as a producer for Vogue Hong Kong’s 2023 editorial featuring Havana Rose Liu.
“I didn’t know exactly how things would play out, but I knew I had to try,” Touré says.
Her early gigs were in trend forecasting and emerging social media roles, back when platforms like Twitter were still evolving. She later pivoted into tech, joining Microsoft in a corporate communications role.
“That experience gave me a whole other perspective on business operations, cross-functional teamwork and high-level project delivery. It still shapes my approach today,” she says.
Since then, Touré has worked with industry leaders including Vogue, Gucci, Nike and Kylie Cosmetics, bringing campaigns to life at the intersection of beauty, fashion and creative production.
Today, Touré oversees global campaigns at Bobbi Brown from concept to launch, while also expanding her own independent production studio. On any given day, she might be reviewing product launch briefs, coordinating campaign photo shoots or troubleshooting on set.
“Production is like a giant puzzle,” she says. “My job is to anticipate what people need before they realize it and make sure the whole thing flows. When a client tells me the energy on set felt amazing, that’s the best compliment.”
Touré’s own studio grew from passion projects she pursued alongside her full-time work. As client demand grew, so did her vision.
“I wanted to offer a one-stop shop, to run my own productions end-to-end,” she says. “Now, I handle everything from booking to payroll, timelines to talent.”
Leading with intuition
Touré credits much of her success to one essential skill: trusting her intuition. That inner compass helped guide her from the corporate world back into creative entrepreneurship.
That leap paid off. She now sees her success not only in print and online, but also in clients and collaborators who trust her to lead with both vision and integrity.
“When I walk into a Sephora and see a campaign I helped bring to life, I still feel that same excitement I had back at the Concordia Library — if that 20-something version of me could see where I’ve landed, she’d be proud.”
Touré encourages current students with creative aspirations to start exploring early: intern, ask questions, build networks deliberately and don’t fear the unknown.
She remains focused on cultivating environments where others can thrive.
“There’s something powerful about building relationships, delivering great work and making space for people to shine,” she says. “That’s what drives me.”