Skip to main content

From NHL scout to TSN analyst, Craig Button has an eye for the game

With a lifetime dedicated to hockey, the Concordia grad brings unparalleled expertise to the sport
May 2, 2025
|
By David Silverberg


Craig Button has curly grey hair and is wearing an orange tartan blazer over a dress shirt and tie. Craig Button was among the team behind the Stanley Cup championship-winning Minnesota North Stars in 1999.

Craig Button, BA 87, exudes an unmistakable passion for hockey. His quick, animated speech and ever-present smile reflect a career immersed in the game. Whether recounting life on the road as an NHL scout or analyzing the potential of future stars, his enthusiasm never wavers.

“Jarome Iginla was a really great player that I started to watch play during his time in Kamloops,” Button recalls.

His ability to effortlessly connect with people, particularly the media, is just as evident as his hockey expertise. It’s a skill he honed during his three years as general manager (GM) of the Calgary Flames, where he fielded endless queries from sports journalists.

For the past 20 years, Button has joined their ranks, serving as an NHL analyst and expert on young prospects for TSN. His insights are a fixture on broadcasts, where he regularly speaks on panels and during period-break interviews.

‘What it takes to win’

A love of sports — and hockey, more specifically — runs deep in Button’s family. Growing up in Rochester, N.Y., his father Jack was an executive with the American Hockey League’s Rochester Americans, and his mother, Bridget, served as secretary to former Toronto Maple Leafs head coach George Imlach. His brother, Tod, BA 89, was a star athlete “from hockey to baseball to golf, who eventually went down the coaching path and joined the Washington Capitals,” he says.

When the family moved to Montreal during his teenage years, Button immersed himself in the local hockey culture, playing shinny and watching the Montreal Canadiens broadcast whenever possible.

When it came to pursuing higher education, Concordia felt like the right choice. “I heard about the smaller class sizes, the intimate atmosphere, and that appealed to me,” says Button, who majored in economics. “I thought I was going to go into banking, or something like that.”

But hockey remained a constant in Button’s life. To help pay for tuition, he worked part-time as an NHL scout for his father’s friend.

Concordia is also where he met his wife, Cara Alexander-Button, a fellow 1987 graduate, and where his brother Tod also studied.

Craig Button hoists the Stanley Cup over his head Craig with the Stanley Cup in 1999.

Soon after graduating, Button sent a congratulatory note to that same friend of his father who had just become the GM of the Minnesota North Stars. Button recalls him suddenly asking him to join the team as a full-time scout.

He seized the opportunity, launching a career that took Button across the globe in search of top talent. Scouting for the North Stars — and then later for the Leafs in 2004 — meant finding the best young prospects or identifying seasoned veterans who could make an impact in high-stakes trades.

In 1999, Button’s efforts culminated in a Stanley Cup championship with the North Stars. Along with his championship ring, he proudly displays a replica Cup — given to every player, coach and scout — in his office. “That was a magical year,” he recalls. “Winning the Cup really teaches you what it takes to get there.”

Shaped by past experiences

While job interviews can be daunting for many, few compare to facing a room of 40 people, each analyzing every detail of a candidate’s vision for an NHL franchise.

But that was Button’s reality in 2000 when he interviewed for the GM role with the Calgary Flames, an invitation extended by the team’s then-GM Bob Gainey, the former Montreal Canadiens legend who had coached the Dallas Stars during Button’s tenure as a scout.

Button landed the job, but his time as GM was brief. “I feel really good about what I did, trying to move the franchise in a forward direction,” he says. “But of course, it was disappointing to be let go. In the end, all you can do is learn from the experience and let it shape you.”

Lindsay and Craig stand behind a clear lucite desk on the set of SportsCentre. The background is blue and red and shows the logos on the Toronto Maple Leafs and the San Jose Sharks. Craig Button with TSN SportsCentre anchor Lindsay Hamilton.

After his tenure ended in 2003, Button realized the NHL was too big a part of his DNA to step away. He soon found himself at TSN, where he’s spent more than 20 years as a hockey analyst.

Each day, Button preps for his live or recorded segments by poring over a meticulously maintained Excel file filled with detailed player and team data. Watching every single game isn’t feasible, he points out, but he does try to catch the most crucial matchups.

While Button says his NHL takes are no better or worse than anyone else’s, they are backed by years of first-hand experience.

“I come from a place of having a lot of experience in the league in many positions, and I hope that comes through on the screen.”



Back to top

© Concordia University