A study by Onur Bodur, associate professor of marketing in the John Molson School of Business, revealed that a growing proportion of consumers compare prices online before buying in-store. Coverage appeared in Le Journal de Montréal, TVAnouvelles.ca and Canoe.
Also reporting: Science Codex, Big News Network, Newswise, Ixtenso, The Freepress Journal, The Financial Express, The Siasat Daily, aninews.in, webindia123, Sify News, New Kerala. Bodur also appeared on CTV Montreal to discuss his research.
Onur Bodur
Web-to-store shopping
Posted on January 11, 2016
