Lea Prevel Katsanis, a professor in the Department of Marketing at the John Molson School of Business, offers Big Pharma a prescription to fix its image problems in her latest book Global Issues in Pharmaceutical Marketing (Routledge, 2016). Her tips for a healthy image, including the appointment of a Chief Values Officer, garnered coverage in Medical Xpress, News United, Pharminent, Bio Portfolio, WN.com and Pharmaceutical Processing.
Katsanis also commented on certain management practices at Valeant Pharmaceuticals International in the Montreal Gazette and the Financial Post.