The media launch of the On s’écoute campaign will take place on March 19, 2024 at Concordia University's 4th Space (1400 Maisonneuve Blvd W, Montreal). The event will be hosted by Sophie Fouron and will aim to officially announce the campaign to the higher education network as well as the general public.
This will be an opportunity to present the work carried out as well as the various aspects of the campaign: the trailer, the visual identity, the awareness video capsules, the training, the digital campaign and the website including all the resources developed by On s’écoute.
The launch also aims to raise awareness of the campaign and mobilize the university and college community to prevent sexual violence in higher education. We will have speeches from Minister Pascale Déry and representatives of student associations.
The launch will bring together institutional partners, student associations, the dean of Concordia's Faculty of Fine Arts Annie Gérin, some public figures, the media, Sid Lee agency which created the visual identity, Deux-Huit-Huit Agency who created the website as well as Club Sexu who created the digital campaign.
On s'écoute
On s'écoute is a campaign to raise awareness and prevent sexual violence in Quebec's higher education institutions. Under the leadership of Léa Clermont-Dion, the project aims to develop an effective communications strategy to reach key audiences (including students, academic staff, institutional partners, local media, public figures and political decision-makers). The project will mobilize the student community as well as the staff members on the issues of sexual violence in higher education throughout Quebec in order to promote a culture of respect and of prevention.
