Brand You! – Part 2

COMMUNICATION & DIGITAL CAPABILITIES

Whether by default or design, you have a personal brand. Your story is already out there, so you might as well edit it to your benefit!

If you want to design an authentic personal brand that accurately reflects YOU, and that can help YOU reach your professional and personal goals, this fun interactive two-part workshop is for you!

You will learn:

 Part 1

• About *the brand*
• What is a personal brand
• How your personal brand affects your personal/professional credibility and development
• How you can positively drive Brand YOU
• How to focus your personal branding efforts
• The importance of authenticity

 Part 2

• How to best tell your story
• Why it’s important to live your brand
• How other people can support your brand
• How your personal brand should evolve as you do
• How to leave a legacy with your brand

Facilitators: Rosalia Felice, McGill CATS Team & Diana Lucía Viola Villamizar, McGill CATS Team