Marketing to the right people every time

In almost any industry, the key to successful marketing is knowing your audience. In this interactive lesson, you'll discover the importance of creating an Ideal Customer Persona (ICP) and even generate one in a hands-on exercise. You'll use your ICP to help solve the top ten digital marketing challenges for small businesses, including saving time on content creation and proving return on investment. Focusing on the right customer can drive real growth. We'll show you how.

This event is part of Continuing Education Discovery Week. Spots are limited.