Date & time
Friday, November 7, 2025
12 p.m. – 2 p.m.
This event is free
Online
From November 3 to 7, we’ll open our virtual doors with free, one-hour interactive lessons that focus on career-advancing skills.
You’ll experience our expert instructors bringing relevant industry knowledge to the classroom through short activities, discussions and exercises that reflect Concordia Continuing Education’s unique approach to professional development.
All lessons are offered in English. Participants may register for one or multiple lessons.
Monday, Nov. 3
Tuesday, Nov. 4
Wednesday, Nov. 5
Thursday, Nov. 6
Friday, Nov. 7
Monday, November 3, 12 p.m.–1 p.m.
Instructor: Bob Besharat
Topic: Cybersecurity
Cybersecurity is not just a technological risk, it's also had a financial impact on 16% of Canadian businesses. So how do you protect your company? In this lesson, you'll learn about what managers need to consider before they implement a cybersecurity solution, and what that thought process looks like. You'll gain insights into how they investigate solutions and the goals they try to address. Whether you're a manager or looking to build a cyber-resilient company, this micro-lesson is for you.
Monday, November 3, 1 p.m.–2 p.m.
Instructor: MJ Plebon
Topic: Digital marketing
In almost any industry, the key to successful marketing is knowing your audience. In this interactive lesson, you'll discover the importance of creating an Ideal Customer Persona (ICP) and even generate one in a hands-on exercise. You'll use your ICP to help solve the top ten digital marketing challenges for small businesses, including saving time on content creation and proving return on investment. Focusing on the right customer can drive real growth. We'll show you how.
Tuesday, November 4, 12 p.m.–1 p.m.
Instructor: Mauricio Schonenberger
Topic: Business
Why do companies like Apple generate extraordinary returns while others struggle? In this lesson, participants will learn to see how strategy can make the difference between success and failure for business. Using a practical tool like Porter's Five Forces, you'll sharpen your own strategic thinking and build a discerning sense of what a winning formula looks like on the market.
Wednesday, November 5, 12 p.m.–1 p.m.
Instructor: Ted Klein
Topic: Leadership
This lesson will home in on the key characteristics all influential leaders have, such as empathy, presence, and curiosity. Through an interactive activity, participants will practice active listening, a core ability of those who lead with influence. In this exercise, participants will get to talk and hear others speak, all while observing each other and themselves, and discussing what they learn in the process. The lesson will demonstrate how effective leadership feels.
Wednesday, November 5, 1 p.m.–2 p.m.
Instructor: Martin Berezaga
Topic: Sales and networking
Does the idea of selling anything make you nervous? You're not alone. Most people don't like being sold to, and some are even afraid to sell. In this lesson, you'll learn to see sales in the most ordinary everyday interactions. When selling becomes more of a conversation and less of a transaction, you build relationships rather than clients. We'll take the fear out of your sales pitch while helping you create value in your communication style.
Thursday, November 6, 12 p.m.–1 p.m.
Instructor: Wendy Fewer
Topic: Recruiting and developing talent
How do you win the talent game? Finding those star employees is an important first step, but the real work is in helping them thrive. During this interactive lesson, we will talk about how we keep our team members motivated, especially with constructive feedback, something many managers struggle with. We'll discuss your experiences with giving and receiving feedback, and provide some tips and tricks on how to improve your approach. If you work in HR, manage a team, or would like to do either, don't miss this lesson!
Thursday, November 6, 1 p.m.–2 p.m.
Instructor: Mohammed Shehab
Topic: Artificial intelligence
Participants will test the reliability of artificial intelligence by asking different AI systems a series of factual and trick questions. Working in small groups, you will compare different AI models' outputs by identifying inconsistencies and verifying answers from trusted sources. Through practical exercises and guided discussion, you will develop a clearer understanding of AI’s strengths, its limitations, and the importance of critically evaluating AI-generated information before applying it in professional contexts. Programming skills are not required to attend this lesson.
Friday, November 7, 12 p.m.–1 p.m.
Instructor: Charlie Gedeon
Topic: User experience
Change the way you think about digital experiences! In this interactive session, we'll reflect on how we all instinctively know when design is having a positive impact on us, then we'll analyze a digital interface together. Using professional tools, you'll work through the same type of critical thinking that UX professionals use to identify friction in design. Expect an active, engaging session where you'll contribute ideas, make observations, and experience firsthand what UX work actually involves.
Friday, November 7, 1 p.m.–2 p.m.
Instructor: Shawn Kalb
Topic: Screenwriting
Got an idea for a screenplay? Many of us do, but finishing it often means you need to wrap your mind around the structure. In this lesson, you'll learn how to set up your story, build the rising conflict and climax that drives your protagonist, and resolve it all with a purposeful ending. This is how a script works, and once you’ve grasped the idea, your writing will change forever.
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