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Gad Saad


Department: Marketing

Faculty: John Molson School of Business

Gad Saad
Phone: (514) 848-2424 ext. 2900
Website(s): THE SAAD TRUTH


Decision-Making, Evolutionary Psychology, Consumer Behaviour (Trends, Sex Differences), Marketing, Advertising, mating organizational trend

Professional associations:


Dr. Gad Saad is Professor of Marketing, holder of the Concordia University Research Chair in Evolutionary Behavioral Sciences and Darwinian Consumption (2008-2018), and advisory fellow at the Center for Inquiry. He was an Associate Editor of Evolutionary Psychology (2012-2015) and of Customer Needs and Solutions (2014- ).  He has held Visiting Associate Professorships at Cornell University, Dartmouth College, and the University of California-Irvine. Dr. Saad was inducted into the Who’s Who of Canadian Business in 2002. He was listed as one of the “hot” professors of Concordia University in both the 2001 and 2002 Maclean’s reports on Canadian universities. Dr. Saad received the JMSB Faculty’s Distinguished Teaching Award in June 2000. He is the recipient of the 2014 Darwinism Applied Award granted by the Applied Evolutionary Psychology Society and co-recipient of the 2015 President's Media Outreach Award-Research Communicator (International). His research and teaching interests include evolutionary psychology, consumer behavior, and psychology of decision making.

Professor Saad’s trade book, The Consuming Instinct: What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal About Human Nature (Prometheus Books), was released in June 2011, and has since been translated to Korean and Turkish.  His 2007 book, The Evolutionary Bases of Consumption (Lawrence Erlbaum) is the first academic book to demonstrate the Darwinian roots of a wide range of consumption phenomena.  His edited book, Evolutionary Psychology in the Business Sciences, was also released in 2011 (Springer), as was his special issue on the futures of evolutionary psychology published in Futures (Elsevier).

He has over 75 scientific publications covering a wide range of disciplines including in marketing, consumer behavior, psychology, economics, evolutionary theory, medicine, and bibliometrics. A sample of outlets wherein his publications have appeared include Journal of Marketing Research; Journal of Consumer Psychology; Organizational Behavior and Human Decision Processes; Journal of Behavioral Decision Making; Evolution and Human Behavior; Journal of Neuroscience, Psychology, and Economics; Marketing Theory; Journal of Social Psychology; Personality and Individual Differences; Managerial and Decision Economics; Journal of Bioeconomics; Applied Economics Letters; Journal of Business Research; Canadian Journal of Administrative Sciences; Psychology & Marketing; Journal of Consumer Marketing; Medical Hypotheses; Scientometrics; and Futures. His work has been presented at 170 leading academic conferences, research centers, and universities around the world.

Dr. Saad has supervised or served on the committee of numerous Master’s and Doctoral students, as well as one post-doc. He has been awarded several research grants (both internal as well as governmental). Using his own grant money, he created an in-house behavioral marketing lab.  He serves/has served on numerous editorial boards including Journal of Marketing Research; Journal of Consumer Psychology; Psychology & Marketing; Journal of Business Research; Journal of Social Psychology; Evolutionary Psychology; Open Behavioral Science Journal; Journal of Neuroscience, Psychology, and Economics; Journal of Social, Evolutionary, and Cultural Psychology/Evolutionary Behavioral Sciences; The Evolutionary Review; and Frontiers of Evolutionary Psychology; and is an associate member of Behavioral and Brain Sciences. He has consulted for numerous firms, and his work has been featured in close to 500 media outlets including on television, radio, newspapers, magazines, and blogs. He has been designated Concordia's Newsmaker of the Week five years in a row (2011-2015).  

Dr. Saad holds a PhD (Major: Marketing; Minors in Cognitive Studies and Statistics) and an MS from Cornell University, and an MBA (Specialization: Marketing; Mini-Thesis: Operations Research) and a BSc (Mathematics and Computer Science) both from McGill University (Montreal, Quebec, Canada). 

Professor Saad is a highly popular Psychology Today blogger. As of June 24, 2017, his posts have garnered 4,400,000  total views.  He started a YouTube channel (THE SAAD TRUTH) in August 2014, which has garnered 89,000 subscribers and 7,100,000 views as of June 24, 2017. 

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