Corporate Sustainability Fundamentals
for Communication and Marketing Professionals
Overview
This course equips communications and marketing leaders with the necessary tools to actively engage in their organizations’ sustainability journey so that it can be properly conveyed to their desired audiences. Participants will learn how corporate responsibility is evolving, the big ideological shifts shaping the sustainability space, how to navigate greenwashing, greenhushing and the anti-ESG conversation, and trends in sustainability reporting and disclosure.
Details
Format |
Online |
Fee |
$1,400 CAD plus tax |
Accreditation |
e-certificate |
Language |
English |
Start date |
September 20, 2025 |
Who should attend
- Corporate communications, PR, and marketing professionals (consultants, managers, directors, and VPs) with an interest in better understanding the shifting corporate sustainability landscape.
- Communications and marketing consultants who work with agencies
- Anyone exposed to sustainability practices within their organization, who wants to deepen their understanding of the risks and solutions to greenwashing
- Professionals actively trying to navigate sustainability communication risks and imperatives
- Professionals working to examine and expand their employers’ sustainability strategy who want to understand and integrate communications considerations
Key takeaways
- Understand the evolution of corporate responsibility and its link to communications and marketing
- Explore key tensions in sustainability, including materiality, stakeholder models, and greenwashing
- Examine global and Canadian disclosure trends, including Bill C-59 and its impact on communicators
- Analyze real-world sustainability communications to assess what works—and what doesn’t
- Apply insights through a practical, peer-based case study
