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The Concordia mobile app: how we measure engagement and performance
Did you know that Concordia has its own mobile app?
Launched in September of 2017 and managed by the UCS web team, the mobile app plays a vital role in keeping our community informed and engaged.
Have you seen our app yet? It's available for download from the AppStore and on GooglePlay.
Useful features in the Concordia app
In 2021, the app underwent a substantial platform upgrade that made major improvements to its functionality, performance and overall user experience.
The Concordia app features the following:
- Class schedule and grades
- Important dates
- Student tips
- Admissions information
- University faculty and staff directory
- Alerts and safety information
- University campus maps
- Shuttle bus schedules
- Live shuttle bus tracker
- Athletics and recreation
- Library services
Mobile app statistics from 2017 to 2023
Key statistics about how people use the app help us understand how it has evolved over the years.
User engagement and retention
The first metric we look at is user engagement and retention to measure how users interact with the app, including:
- how frequently they use it
- which features are most popular
- how long they spend on the app
We are happy to report that our mobile app usage has been consistently growing over the years. For example, we've measured an increase in time spent using the app and more unique users on the app since 2022.
App performance metrics
Next, we keep an eye on the app's performance data to track issues like crashes, slow loading or errors. By closely monitoring these stats, developers can find areas to enhance to make the app run smoother.
We are pleased to say our mobile app has been consistently stable with no major outages in the past few years.
User traffic statistics over the years
Take a look at how app usage has evolved over the years according to different types of metrics.
*Each annual sample of statistics is taken from September 1 to December 31.
*Note that the mobile app was re-platformed to Twixl and launched in August of 2021.
Unique users
The unique users statistic counts individual users to the app over a given period of time. This metric measures the user regardless of their number of visits or whether they were a first-time visitor to the app.
| Year | Number of unique users |
|---|---|
| 2023 | 44,251 |
| 2022 | 41,283 |
| 2021 | 36,744 |
| 2020 | 35,337 |
| 2019 | 36,545 |
| 2018 | 30,340 |
| 2017 | 21,828 |
Unique users per year from 2017-2023
New installs
A new install refers to when someone downloads the app to their device.
| Year | Number of new installs |
|---|---|
| 2023 | 10,410 |
| 2022 | 11,263 |
| 2021 | 24,059 |
| 2020 | 6,685 |
| 2019 | 10,136 |
Sessions
A user session is a sequence of actions like clicks and page views that are performed by the same user in the application during a certain period of time.
| Year | Number of user sessions |
|---|---|
| 2023 | 1,746,767 |
| 2022 | 1,560,869 |
| 2021 | 1,096,848 |
| 2020 | 1,012,882 |
| 2019 | 1,885,503 |
| 2018 | 1,709,706 |
| 2017 | 445,024 |
Number of sessions per year from 2021-2023.
Total pageviews
A pageview is when a user engages with a page or a section of the app during their session.
| Year | Total number of pageviews |
|---|---|
| 2023 | 7,680,172 |
| 2022 | 5,997,568 |
| 2021 | 5,360,156 |
| 2020 | 5,180,220 |
| 2019 | 8,599,839 |
| 2018 | 8,968,780 |
| 2017 | 2,875,394 |
Average session duration
Measured in minutes and seconds, the duration of a session adds up to how long a user engages with the app before they move on to something else.
| Year | Average duration of session in minutes |
|---|---|
| 2023 | 2:48 |
| 2022 | 2:43 |
| 2021 | 1:30 |
| 2020 | 1:56 |
| 2019 | 1:52 |
| 2018 | 1:20 |
| 2017 | 1:07 |
Total duration of app use in hours
This is the total sum of hours spent using the app from all user sessions.
| Year | Total duration of app usage in hours |
|---|---|
| 2023 | 81,917 |
| 2022 | 70,828 |
| 2021 | 27,614 |
Total duration of app use in hours from 2021-2023.
A fresh redesign for the app in 2024
The UCS web team is pleased to announce that we will be launching the redesigned and refreshed Concordia mobile app that aligns with our branding and identity guidelines for a more streamlined and visually-appealing user experience.
We look forward to keeping an eye on the statistics in the next year when these updates roll out to the community!
