Buying Local: Our Experts Weigh In

Montreal, September 16 — As buying local becomes an increasingly prominent issue in the election campaign, particularly amid ongoing tariff uncertainty and changing Canada-U.S. trade relations, Concordia experts are available to speak with media about consumer behaviour, domestic purchasing, marketing and the economic implications of encouraging consumers to buy local.

Jordan LeBel, Professor, Marketing — consumer psychology, food marketing and strategy, eating behaviour, and marketing and communication strategies. His expertise can provide insight into how consumers make purchasing decisions, including the factors that influence Canadians to choose local or domestic food products and businesses.
Jordan.lebel@concordia.ca

Erik Chevrier, Part-Time Instructor, Sociology and Anthropology — food sovereignty, local food systems, sustainable food systems, community food economies and the political economy of food. His expertise can provide insight into the benefits and challenges of buying local, food sovereignty, supporting local producers and developing more sustainable and resilient community food systems.
erik.chevrier@concordia.ca