Crowdsourcing.
Concordia in the news
Posted on April 13, 2017
Researchers in the news
The scholarly work of Concordia faculty and researchers informs and improves society on many issues that affect our daily lives. Visit the Research section to read news stories involving research at Concordia, or read the most recent items here:
- Newsroom America picks up coverage of research into crowdsourcing and how it impacts the way business is conducted. Zeynep Arsel, associate professor of marketing at the John Molson School of Business, investigated crowdsourcing in an article published by the Journal of the Association for Consumer Research. The article was based on the 2012 master's thesis of Eric Martineau, supervised by Arsel, for the John Molson School of Business Master of Science Program.