With the “creative class” on the rise, many businesses are trying to capitalize on imagination and innovation. But when it comes to creative juices, some societies have a faster flow than others. That’s because, as new research from Concordia University professor Gad Saad suggests, creativity is tied to culture.
The study, recently published in The Journal of Business Research, compared nearly 300 individuals from Taiwan, a collectivist society, and Canada, a more individualistic country.
The study was covered in outlets including:
Les Affaires, AMEQ en ligne, phys.org, Science Codex, Machines Like Us, The New Indian Express, Business Standard, Vancouver Desi, eScience News, Yahoo, Psych Central, The Financial Express, Science Daily, eWallstreeter, BrightSurf, Democratic Underground, Sparkonit, Med India, Web India 123, Khaleej Times, Jagran Post, New Kerala, Prothom Alo, Science 2.0, Daily Excelsior, and The Express Tribune.