Giving Tuesday

Giving Tuesday

The global philanthropic campaign was designed to encourage people to give back following Black Friday and Cyber Monday,
two days of high-profile consumer campaigns around American Thanksgiving. What kind of impact can this type of campaign have?
Shaun Lynch is an expert on philanthropy who can evaluate the effectiveness of initiatives such as Giving Tuesday.

Shaun Lynch, lecturer in the Department of Marketing, John Molson School of Business
Cell: 514-945-1759
slynch@jmsb.concordia.ca