Online streaming vs. traditional cable companies

How to market cable when people prefer streaming

Some industry experts suggest that Canadians will inevitably have access to American content streamed online when online streaming becomes the norm and more and more people abandon their cable providers. That could change how major media companies like Bell and Rogers market and deliver their content to clients. Robert Soroka, instructor in the Department of Marketing has key insights into the marketing challenges these companies may face.

Robert Soroka – Instructor, Department of Marketing
Robert.Soroka@concordia.ca
Cell: 514-947-1593
Interviews in English only