Hockey widows

Guzzo Cinemas reaches out to the ladies

Guzzo Cinemas are offering discounts to women on evenings when the Canadiens are playing. Some women resent being called “hockey widows” as the label assumes they wouldn’t be equally interested in sports. The executive vice-president of Guzzo Cinemas says women who have that reaction are just being overly sensitive. Lea Katsanis Prevel, a professor in the Department of Marketing weighs in.

Lea Katsanis Prevel, professor in the Department of Marketing, John Molson School of Business
514-848-2424 ext. 2770
leap@jmsb.concordia.ca