Montreal Canadiens loyalty program

Habs' bid to become global brand

The Canadiens have launched a new campaign that aims to make the hockey franchise a globally recognized brand on par with such teams as the U.K.’s Manchester United. “Unite the Faithful” centers on membership in Club 1909, a platform that will give fans access to digital content, including comic videos featuring popular actor Jay Baruchel. Sports marketing expert Bruno Delorme can share his perspective on the Canadiens’ ambitious new project.

Bruno Delorme, lecturer in the Department of Marketing, John Molson School of Business
cell:  514-362-8033
Bruno.delorme@videotron.ca
Interviews in French and English