Crash at Japanese Formula One race

Serious head injuries for F1 driver

Driver Jules Bianchi suffered serious head injuries in a crash at Sunday’s F1 race. The decision by organizers to go ahead with the race in spite of difficult weather conditions was the subject of some controversy. Bruno Delorme, a specialist in sports marketing and lecturer at the John Molson School of Business can look at what organizers of major sports events have to weigh in similar circumstances.

Bruno Delorme, lecturer in the Department of Marketing, John Molson School of Business
Bruno.delorme@videotron.ca
Cell: 514-362-8033
Interviews in English and French