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Bianca Grohmann

Why retailers need to pay attention to the smell of their stores

Posted on May 30, 2014

Grohmann

Research conducted by Bianca Grohmann, professor in the Department of Marketing, found that, when diffused in retail environments, certain scents can reduce the level of anxiety experienced by consumers. The research appears in The Huffington Post Business, Canoë Argent, TVA Argent, The Conversation, The Business News Daily, USA News, World News, News Locker, Technobahn, Breaking News, Science Newsline, Phys Org, Science Codex and Medifinder.

The research also appeared in: in Time Magazine, New York Magazine, Business Insider, Entrepreneur, Boston, Bitter Wallet, Refinery 29, Medical Daily, The Huffington Post Deutsch (German-language), The Daily Mail, The Telegraph (U.K.), The University Herald, Business Insider Australia, Business Insider India, Fast Co. Design, Radikal (Turkish-language), Pambianco News (Italian-language), Techno-science and HLN (Dutch-language).