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Gad Saad

What's the real difference between how men and women choose their mates?
Posted on May 5, 2014
gad-saadPhoto credit David Ward

Research conducted by Gad Saad, professor in the Department of Marketing, investigates how the “framing effect” concept can be applied to mate selection. The study found that the framing effect is stronger in women than it is in men. The study is discussed in Time Magazine, Daily Mail (UK), Express (UK), ABC News Radio, KNEB, KVNU, WFIN, KMBZ, News Hour 24, Truth Dive, Smash Hits, Top News Today, Congoo, WO Popular, Albuquerque Express, Knoxville Times, Georgia Daily News, Trending Neswsroom, Justice for Men and Boys (blog), Lailas Blog, India 4 U, Spy Ghana and One Newspage.

Saad's research also appeared: Psych Central, ANI News, News Medical, Science Daily, Ians Live, Science Codex, The Deccan Herald,World News, Business Standard, India Today, India Times, The New Indian Express, The South Asian Times, The Times of India, Chennai Online, Web India 123, Sulekha, News Track India, Net India 123, Yahoo! News Malaysia, Yahoo! News India, Real Time News, Sify, All Voices, Lab Manager, India.com, Daiji World, Odisha Sun Times, Youtube, The Siast Daily and New Kerala.