Bigotry in the NBA
Ask an Expert
Posted on April 30, 2014
Bigotry in the NBA
Following the racist comments made by Donald Sterling, billionaire owner of the L.A. Clippers, . Basketball Commissioner, Adam Silver, slapped Sterling with a lifetime ban from the sport and a $2.5 million fine. Once the racist comments surfaced, corporate sponsors began pulling or suspending their advertising with the teamSports marketing expert, Bruno Delorme, can weigh in on how this could impact the team and how to rebound from such a massive PR problem.
Bruno Delorme – Instructor, Department of Marketing
Bruno.Delorme@videotron.ca
Interviews in English and French