February 14, 2014

The scholarly work of Concordia faculty and researchers informs and improves society on many issues that affect our daily lives. Visit the Research section to read news stories involving research at Concordia, or read the most recent items here:   

• Marketing Magazine features research conducted by Zeynep Arsel, professor in the Department of Marketing, that found appealing to a consumers sense of “homeyness” results in a fierce loyalty in customers.
  
  
• The Globe and Mail publishes an op-ed about having sex in a car, which mentions research conducted by Gad Saad, professor in the Department of Marketing, about increased testosterone levels in men when they were driving a Porsche.

 More Researchers in the news