Lea Katsanis

Postmedia published an article on research conducted by Lea Katsanis, professor in the Department of Marketing in collaboration with recent John Molson School of Business graduate Erica Leonard. Katsanis and Leonard found that pharmaceutical companies are using the same marketing strategies as consumer-focused companies such as Apple, Coca-Cola and Harley Davidson. The research appears in The Montreal Gazette, Canada.com, The Star Phoenix, The Ottawa Citizen, The Calgary Herald, The LeaderPost, The Edmonton Journal, The Windsor Star, The National Post and The Province. Katsanis, professor in the Department of Marketing, will also be interviewed by Pharma Marketing Talk on February 19 about her research.