February 6, 2014
Concordia in the news
Posted on December 9, 2013
Researchers in the news
The scholarly work of Concordia faculty and researchers informs and improves society on many issues that affect our daily lives. Visit the Research section to read news stories involving research at Concordia, or read the most recent items here:
- Research conducted by Lea Katsanis, professor in the Department of Marketing in collaboration with recent John Molson School of Business graduate Erica Leonard is featured in Fierce Pharma Marketing. Katsanis and Leonard found that pharmaceutical companies are using the same marketing strategies as consumer-focused companies such as Apple, Coca-Cola and Harley Davidson. The research also appears in Pharmatimes.