November 28, 2013
Concordia in the news
Posted on November 28, 2013
Researchers in the news
The scholarly work of Concordia faculty and researchers informs and improves society on many issues that affect our daily lives. Visit the Research section to read news stories involving research at Concordia, or read the most recent items here:
- Techno-Science features research conducted by Zeynep Arsel, professor in the Department of Marketing, that found appealing to a consumers sense of “homeyness” results in a fierce loyalty in customers.