Harold Simpkins
Harold Simpkins, instructor in the Department of Marketing
The Canadian Press published an article about Krispy Kernels snack food, the makers of Yum Yum chips, re-introducing its logo of a cartoon aboriginal boy as part of a holiday campaign. The article quotes Harold Simpkins, professor in the Department of Marketing. The story is carried by over 30 media outlets, including: The National Post, The Globe and Mail, The Montreal Gazette, Global News, Metro, The Vancouver Sun, The Ottawa Citizen, The Edmonton Journal, The Calgary Herald, The Winnipeg Free Press, The Star Phoenix, The Windsor Star, The Province, The Times Colonist, The Record, The Chronicle Herald, CJAD, The Huffington Post Canada Business, Yahoo! Canada News, Canadian Grocer, The St. Paul Journal, The Courier Islander, AM 1150, The Daily Courier, Brandon Sun, Dawson Creek Daily News, The Prince George Citizen, The Coast Reporter, Nanaimo Daily News, Medicine Hat News, The New Glasgow News and Marketing Magazine.