November 13, 2013

The scholarly work of Concordia faculty and researchers informs and improves society on many issues that affect our daily lives. Visit the Research section to read news stories involving research at Concordia, or read the most recent items here:   

• UPI features research conducted by Zeynep Arsel, professor in the Department of Marketing, that found appealing to a consumers sense of “homeyness” results in a fierce loyalty in customers. Her research also appears in Big News Network and Press-News.
  
  
• Research conducted by Anne-Marie Croteau, professor in the John Molson school of Business, in collaboration with colleagues from Victoria University’s School of Information Management, found that firms with adequate information technology infrastructure in place can improve their performance after restructuring: Parset.

 More Researchers in the news