David Howes, professor in the Department of Sociology and Anthropology and founder of the Centre for Sensory Studies
David Howes, professor in the Department of Sociology and Anthropology and director of the Centre for Sensory Studies, is interviewed in New Scientist about the ways marketers are exploiting consumers’ senses. The interview was based on his upcoming book Ways of Sensing: Understanding Senses in Society. The interview was reprised by Slate, CMO, TMC Net and Interactive Intelligence.
Howes appeared on CBC Ideas on Tuesday, September 24 as part of a panel discussing the seduction of scents.