Onur Bodur, professor in the Department of Marketing, investigated whether ethical marketing impacts consumer preference. Bodur and his Concordia colleagues found that ethical marketing influences consumers when the claims align with the product’s primary benefits. The research appeared in: Science Daily, PhysOrg, E-Science News, Continental News, Celebrity Balla, Bartle Doo, Living Biology, Science Newsline,Technology.org, Jersey Tribune, UnFox News, Project Pinocchio 50, Niuzer, Science Codex, Red Orbit and Feedstory.
Onur Bodur
Consumer behaviour: physical contact and ethical marketing
Posted on September 20, 2013
Onur Bodur, professor in the Department of Marketing