September 13, 2013
Concordia in the news
Posted on September 13, 2013
Expert commentators
Concordia faculty and researchers are regularly asked to offer expert, informed opinions on many of today's most pressing problems. Read some of the latest news items about Concordians:
- TMC Net republishes an interview with David Howes, professor in the Department of Sociology and Anthropology and director of the Centre for Sensory Studies, that originally appeared in New Scientist. In the interview, Howes discusses how marketers exploit consumers’ senses. He mentions the work of Bianca Grohmann, professor in the Department of Marketing, on the effects of background music and fragrance on consumers’ opinions of shops. The article is also reprised by Interactive Intelligence.
- Les Affaires quotes Jordan LeBel, professor in the Department of Marketing, on a new online strategy used by Metro grocery that will award consumers for shopping at the store and provide over 5,300 recipes to its clients.
- 24 Heures publishes a story about students at the Université de Québec à Montréal defrauding the Société de transport de Montréal by lending their student cards to non-students to take advantage of cheaper fares. The article quotes Chris Mota, director of media relations and university spokesperson.