It's Moment Factory's Moment

Canadian Business features an article about Moment Factory, a Montreal multimedia company that has worked with clients including Madonna, Jay-Z,  AMEX and the Los Angeles International Airport. The article quotes Louis Patrick Leroux, professor jointly appointed in the Department of English and the Département d’études françaises, who explains that Moment Factory has an opportunity to move from being a service provider to being a “player on the cultural field.”