Why men cheat and female attraction

Gad Saad, a professor in the Department of Marketing, appeared on CBC’s Doc Zone (appearances begin at 5 minutes and 20 seconds, 7 minutes and 43 seconds, 14 minutes and 46 seconds, 24 minutes and 20 seconds, 25 minutes, 26 minutes and 15 seconds, 28 minutes and 49 seconds, 30 minutes and 49 seconds ) as part of a a documentary called "Why Men Cheat." Saad is also quoted in an article on MSN about women’s attraction to aggressive, competitive men. Saad and his research are also mentioned on The Advice Goddess blog.