The legacy of Marshall McLuhan

An article on the centenary of media theorist Marshall McLuhan in The Gazette (and several PostMedia newspapers) gives perspective on his legacy from two Concordia professors. Charles Acland, a professor in the Department of Communication Studies, points out, “There was no more significant sign that the attitude toward McLuhan was shifting than when he was depicted as the patron saint of Wired magazine, which brought him to the attention of a new generation”. Darren Wershler, a professor in the Department of English adds, “McLuhan…was really a poet who was at his best conjuring up those “philosophical bumper stickers” for which he is best remembered.” The article also refers to an address Wershler delivered at a conference last year as “setting up the McLuhan in Europe centenary happening in Berlin.”