Consumer evolution
Posted on July 13, 2011
Research Design Connections is the latest media to promote a new book, The Consuming Instinct: What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal about Human Nature, authored by Gad Saad. He is Concordia University Research Chair in Evolutionary Behavioural Sciences and Darwinian Consumption and a marketing professor at the John Molson School of Business.