Human nature and consumerism

Focus Montreal on Global interviewed Gad Saad, Concordia University Research Chair in Evolutionary Behavioural Sciences and Darwinian Consumption and a marketing professor at the John Molson School of Business. The eight-minute discussion centered on his new book, The Consuming Instinct: What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal about Human Nature. To view the conversation, please click on the July 10 program.