Evolution in consumption
Posted on July 5, 2011
CJAD radio news interviewed Gad Saad on his new book, The Consuming Instinct: What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal about Human Nature. Saad is Concordia University Research Chair in Evolutionary Behavioral Sciences and Darwinian Consumption and a marketing professor at the John Molson School of Business.