Concordia University, in collaboration with the Mexican Consulate in Montreal and Mexican Cultural Institute in Montreal, is pleased to invite you to a special screening and discussion of Juan Rulfo’s Pedro Páramo. The film will be screened at DeSève Cinema followed by a round table discussion at 4thSpace.
This event will examine the challenges and creative choices involved in bringing a Latin American literary classic to film and digital media. The discussion will reflect on how the depth, symbolism, and cultural resonance of Pedro Páramo are conveyed on screen, the opportunities and limitations of platforms like Netflix, and what is gained or lost in the adaptation process.
How can a literary masterpiece be reimagined for today’s global streaming platforms?
This event brings together scholars, filmmakers, and cultural representatives to explore the adaptation of Juan Rulfo’s Pedro Páramo—a cornerstone of Latin American literature—into Netflix’s cinematic format. Through the screening of the new film and a round table discussion, participants will reflect on the opportunities and challenges of translating the depth, symbolism, and cultural resonance of the novel into visual storytelling for an international audience.
The discussion will highlight the creative and technical tools filmmakers use to capture the richness of Rulfo’s narrative, as well as the broader implications for how Latin American cultural heritage is represented on global streaming platforms. Can the profound spirit of a literary classic be faithfully conveyed in the Netflix age? What is gained, what is lost, and what future awaits these crossovers between literature and digital media?
This unique event is organized in collaboration between Concordia University’s Mel Hoppenheim School of Cinema, 4TH Space, and the Mexican Cultural Institute in Montreal.
The round table discussion will be moderated by Dr. Martin Lefebvre, Chair of the Mel Hoppenheim School of Cinema. Panelists include:
Dr. Masha Salazkina, Professor of Film Studies, Concordia University
Dr. Marc Steinberg, Professor of Film Studies, Concordia University
Dr. Katia Andrea Morales Gaitán, Université de Montréal / Université Sorbonne Nouvelle
Dr. Douglas j. Weatherford Brigham Young University
Mr. Juan Carlos Rulfo, Independent producer and filmmaker
Dr. Paulina Millán Vargas PhD in Art History. Specialist in the photography of Juan Rulfo.
Special remarks will be offered by Ambassador Victor Treviño Escudero, Consul General of Mexico in Montreal.
Dr. Martin Lefebvre
Professor and Concordia University Research Chair in Film Studies, Cinema
Dr. Martin Lefebvre is Chair of the Mel Hoppenheim School of Cinema at Concordia University and holds the Concordia University Research Chair in Film Studies (Hon.). His research explores film theory, semiotics, and aesthetics, with particular attention to narrative, representation, and cinema’s relationship with other arts. He is the founding editor of Recherches sémiotiques / Semiotic Inquiry and has published widely on film theory, visual culture, and the philosophy of cinema.
Dr. Masha Salazkina Professor, Film and Moving Image Studies, Cinema, Concordia University
Masha Salazkina's work incorporates transnational approaches to film theory and cultural history with a focus on the historical relationship between the Socialist bloc and countries of Asia, Africa and Latin America. She has published essays in Cinema Journal, Film History, October, Screen, Framework, Canadian Journal of Film Studies, and many edited collections on such topics as the geopolitics of film and media theory production; theorizations of World Cinema; history of film education; cinemas of solidarity and internationalism; non-professional cinema, and global circulation of popular culture.
Dr. Marc Steinberg Professor, Film Studies, Cinema; Dirctor, The Platform Lab, Cinema, Concordia University
Marc Steinberg's research focuses explores the impact of streaming platforms on media industries and viewer experience today, particularly focusing on the role of streaming platforms like Netflix in mediating cultural production and "on-demand" viewing and global Internet history. His prior research is in animation studies, focusing on anime and the "media mix," as well as media and management. He welcomes MA and PhD students interested in working on platforms, anime, video streaming, and media in Asia; East Asian Film and media, or other topics.
Katia Morales Gaitán PhD in Film Studies, University of Montreal, and PhD in Information and Communication Sciences, Sorbonne Nouvelle University, Paris
Dr. Katia Andrea Morales Gaitán is a researcher specializing in intellectual property in audiovisual works platforms, with a focus on actor-networks and neocolonial dynamics. Her work contributes to critical debates on the epistemological, legal, and financial implications of decentralized platforms in the movie industry. She holds a dual PhD in Film Studies from the Université de Montréal and in Information and Communication Sciences from the Université Sorbonne Nouvelle–Paris 3. Juan Carlos Rulfo
Independent producer and filmmaker Juan Carlos Rulfo studied a B.A. in Communication Sciences at the UAM specializing in cinema, with a thesis on the work of Andrei Tarkovsky. He studied film at the Centro de Capacitación Cinematográfica (CCC). His thesis project, El abuelo Cheno y otras historias (1995), participated in many national and international festivals and received numerous awards, among them the Danzante de Plata for Best Documentary Short Film in the 23rd Huesca Film Festival in Spain and the Best Documentary Prize at the International Film School Festivals, both in Buenos Aires, Argentina and in Mexico City at the CCC. He directed his first feature, Del olvido al no me acuerdo, with the support of the FONCA, IMCINE, and the Rockefeller and MacArthur Foundations. This film also participated in various festivals around the world: in 1999 it was awarded the Best First Feature Prize at the Festival des Films du Monde in Montreal, Canada and at the Biarritz International Film Festival in France. He has also received four Ariel prizes from the Mexican Academy of Motion Picture Arts and Sciences for Best First Feature, Editing, Photography, and Sound. He is a member of the FONCA’s Sistema Nacional de Creadores de Arte and was recently awarded the Guggenheim Fellowship for his next feature film El sonidero.
Doug Weatherford Professor Spanish and Portuguese, Brigham Young University
Doug was born in Salt Lake City but grew up in Statesboro, Georgia, where his father taught German at Georgia Southern University. Doug served a mission in northern Mexico (Torreón: 1984–85) that included assignments in the Mormon Colonies and the Mennonite Camps of the state of Chihuahua. Doug married Terri L. Jackson in 1986 and the two have five children and one granddaughter. Doug loves to read, travel, and ride bicycles and motorcycles. He graduated from BYU in 1988 (BA Spanish) and the Pennsylvania State University in 1997 (PhD Latin American Literature). He has been a professor at BYU since 1995. Doug’s research and teaching emphases include Latin American literature and film, representations of the period of Discovery and Conquest, and Mexico at mid-Century (1920–1968, with particular focus on Rosario Castellanos and Juan Rulfo).
Paulina Millán holds a PhD in Art History from the National Autonomous University of Mexico (UNAM), where she also completed her Master’s degree in Art History and her Bachelor’s degree in History. In 2010, she was awarded the Alfonso Caso Medal for Academic Merit for her Master’s thesis “Juan Rulfo’s Photographs for the Papaloapan Commission, 1955–1957”, a work that also received an Honorable Mention in the 2010 National Essay Contest on Photography, organized by CONACULTA and INAH. In 2012, the Mexican Committee of Historical Sciences granted her another Honorable Mention for a review in the Art History category.
She is a specialist in the photography of Juan Rulfo, a subject on which she has contributed to books, exhibitions, conferences, colloquia, and academic journals both in Mexico and abroad. Her most recent publication on the topic appears in the book El fotógrafo Juan Rulfo.
Her doctoral dissertation focuses on the photographic production related to the construction of the Temazcal Dam, a project of the Papaloapan Commission. She also led the research for the television series 100 Years with Juan Rulfo, produced by Juan Carlos Rulfo, the writer’s son, in celebration of the centennial of Juan Rulfo’s birth.