Visual Design and Branding
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Course CodeCEDP 100
Graphic design has immense power to persuade. Logos, posters, print ads, websites, no matter what the medium, if the graphics aren't spot on you won't hit your target market. And that's the name of the game. In this course, you'll get acquainted with the fundamentals of graphic communication and design. You’ll learn about layout, typography, colour, and visual identity. You’ll also dig a little deeper and learn about branding strategies and acquiring some of the practical tools you’ll need to work in advertising and communications. Project-based sessions will teach you techniques to help visualize and develop your ideas and explore the power of branding and corporate identity applied through diverse media. All work will be computer-based and will cover an exciting array of graphic applications.
Your takeawaysThis course is a great way to help you:
• Understand the fundamentals of graphic communication, design, and branding strategies
• Apply the appropriate work method adapted to media strategy and proper target audience
• Understand the power of color, type and image applied to a specific medium
• Apply design content with a clear understanding of technical media specifications
• Design visual elements to serve a specific message
• Create visual identities
• Design graphics for diverse media and advertising materials
• Prepare a design brief and contract
• Develop a critical thinking method and apply it to visual communication.
• Create portfolio worthy projects.
Our approachIn this course, you will learn directly from industry professionals who will share the latest industry insights and challenge you with real-world problems. More excitingly, you’ll learn through hands-on projects using the very latest software. Did we mention that your projects will be transferred into ready-to-go portfolio pieces? This course is designed for the students to meet regularly during live synchronous learning in an online virtual classroom (Zoom).
Who benefits the most?• Anyone who wants to learn the fundamentals of desktop publishing.
• Students who want to work in advertising, animation, graphic design, illustration, printmaking, page layout and digital publication.
• Anyone interested in updating their professional portfolio with the latest design trends.
• Students looking onward to an academic path in design.
• Employees in marketing, communications or sales who want to refresh their skills or are open new horizons.
• Small business owners or association members who manage their own communications.
• Exhibition designers, fine artists, interior designers, landscape architects, multimedia specialists, photographers and UX designers could also greatly benefit from courses in this program.