Expertise:

Strategic relationship marketing, social media, millennials and their prosocial behaviors on social media, social and ecological movements and relation to marketing/management practices

Language(s) spoken:

English, French (able to conduct interviews in French)

Professional associations:

LLB, MBA, PhD

Dr. Paulin published her first book: Tout est parfait, tout le monde le pense! (michelepaulin.com). Creating your future through powerful conversations (forecast publication 2022) 

Book description: Are we prepared for challenges that lie ahead? How can we design our successful futures for peaceful cohabitation? Developing the conversation method with multiple stakeholders is essential. Also, with storytelling we can initiate, develop awareness, overcome our resistance, and conquer our fear through education and openness to ascend. Storytelling reflects Marshall McLuhan’s concept that “The Medium is the Message” and according to Peter Gruber it is at the heart of our ability to motivate, inspire, engage in direct exchange. Used in ethnography, anthropology, and sociology it has become frequent in marketing and in management. The importance of conversational competence is emphasised by leaders such as Richard Branson, Warren Buffett and Bill Gates. Respectively, communication skills “help innovation through collaboration and idea sharing”, “convince others to follow you in complex processes” and “are the most important skill any leader can possess.” 

 

Creating your future through powerful conversations, Tome I of a trilogy, explores the unique, practical, erudite, and often amusing theatrical experience of conversation between a troubled businessman, the Fantasist, and his Master of personal transformation. A typical Reader participates in this dynamic process by offering reflections throughout each of the five phases of the conversation method, and self-reflection. It eventually leads the Master to transmit ethical values and wisdom to the businessman who in turn shifts from being defensive, in search of dominance and narcissism towards a framework of kindness while improving this wellbeing of his entourage and society. 

Tout est parfait, tout le monde le pense! Disponible à la librairie N'était-ce pas l'été 6792 Boul Saint-Laurent, Montreal ((514) 277-2955). Croyons-nous vraiment que, dans le monde actuel, tout est parfait pour les individus et la société? En tant que parents, éducateurs, gestionnaires, milléniaux, visionnaires pouvons-nous ignorer la souffrance personnelle, les comportements illégaux et abusifs, et la croissance des inégalités entre les gens? Est-ce le résultat d'actions contraires à l'éthique dans quelque domaine que ce soit: éducation, santé et écologie? Ce livre explore ces sujets à travers une amusante expérience théâtrale se basant sur des conversations uniques, pratiques et érudites entre un homme d'affaires préoccupé et son maître, un expert dans la transformation personnelle. Un lecteur type participe à ce processus dynamique en passant des réflexions tout au long des cinq phases de cette conversation. Finalement, ceci apporte à cet homme d'affaires satisfaction et bonheur lui permettant d'améliorer le bien-être de son entourage et celui de la société. Comme auteure créative et innovatrice, Michèle Paulin se sert de sa vaste expérience de plus de 25 ans comme professeure distinguée, personne d'affaires et avocate, et en fait profiter les lecteurs. Nous serons surpris d'apprendre l'importance de l'empathie dans notre propre vie, et à même d'apprécier cette qualité. Amusons-nous à vivre cette expérience inusitée, que tous peuvent mettre en pratique.

In addition to her book(s), she focuses in linking Strategic Relationship Marketing in theory, research-education and practice; “Evolution or Revolution of Marketing in B2B, B2C and B2Community.” Her research and teaching relate to Paradigms from the European Nordic School of Networks and Relationships and the emerging Service-Dominant logic: from conventional single-firm perspective towards commitment to multi-party collaborative processes where “service” is the fundamental basis of all exchanges and the source of mutual value creation, whether achieved directly through intangible services (plural) or indirectly conveyed through physical products.

Dr. Paulin has won the 2013 JMSB Teaching Award. She teaches Service Marketing, Business-to-Business Marketing, Strategic Relationship Marketing at the undergraduate and graduate level. She supervises graduate students interested in inter-disciplinary research exploring models where performance is viewed as interactive, collaborative and relational.  Research interests: ethical service value systems and exchanges, customer focus strategy incorporating people, aesthetic-architecture systems and processes with an ecological balance; “customer focus” organizational behaviour and relationships, service management concepts in B2B, B2C and B2Community; long-term inter-firm performance; community development in social marketing; dialog and concrete actions through social media, mass-customization and other means; Millennials as future “community actors.” Her research portfolio includes international studies with “real subjects” in different services networks: banking, health care, hospitality, biotech and venture capitalists (Canada, Mexico, USA, France, Germany and Tunisia).

Dr. Paulin published in the: The Conversation, The Journal of Retailing and Consumer Services, Humanistic Management Journal, Universal Journal of Management, Journal of Humanistic Psychology, Motivation Science, Journal of Global Fashion Marketing, International Journal of Entrepreneurial Behavior & Research, Journal of Nonprofit and Public Sector Marketing, Journal of Business-to-Business Marketing, Journal of Service Management, Journal of the Academy of Marketing Science, Journal of Business Universal Journal of Management, Research, Health Marketing Quarterly, Journal of Small Business Enterprises, Quality Management in Services, European Journal of Marketing, International Journal of Service Industry Management, International Journal of Bank Marketing, Managing Service Quality, Revue Gestion and others. She presented papers at the: American Marketing Association Conferences, International Research Seminar in Service Management, International Customer Relationship Management, Naples Forum on Service, European Institute for Advanced Studies in Management, Industrial Purchasing and Marketing Conference on business-to-business services, Academy of Marketing Science, European Marketing Academy and European Academy of Management. Her team won the best paper track award at the AMA Conference (2008).

Dr. Paulin has hosted October 20th 2011, The Service-Dominant Logic: An Evolution or Revolution in Marketing Theory and Practice? A One-Day Workshop With Dr. Stephen Vargo and Dr. Robert Lusch and a Four-University Panel of Montreal Marketing-Management Scholar Dr. J.-C. Chebat (HEC), Dr. T. Dotzel (McGill), Dr. Roy Toffoli (UQÀM), Dr. Richard Michon (Ryerson), Dr. R.J. Ferguson and Dr. Le Bel (JMSB) followed by a business seminar addressed to top executives in Montreal. Dr. Paulin co-chaired “Service Innovation”, 5th European Academy of Management (EURAM); co-organized the 9th International Colloquium in Relationship Marketing (ICRM). ICRM is held in prestigious universities (History of the Colloquium). Following ICRM, the International Business Seminar on Effective Relationship Management brought together the best innovative concepts and practices in the Relationship Marketing and Service Management (BB&T banks, Shouldice Hospital, Le Cirque du Soleil) and speakers (Dr. Schneider, Dr. Spekman, Dr. Gummesson and Dr. Piller).

Dr. Paulin was awarded research grants: Fonds Québécois de la Recherche sur la Société et la Culture (FQRSC); Fonds pour la Formation de Chercheurs et l'Aide à la Recherche (FCAR) and the RBC Professorship, Strategic Relationship Marketing (2010-2015; 2015-2020). She also won several internal research grant (e.g. CASA, ARRE) with her graduate students including Luc Beauregard Centre of Excellence in Communications Research, PR & Ethics. In addition to more than 50 publications and scientific presentations, grants and graduate student supervisions, Dr. Paulin has developed new venues for international research and student supervision with a broad perspective (North American, European and North African) to enhance education and research output with business and international research communities: (2000-2008) International visiting professor group with Dr. Reichwald at the Technische Universität München (TUM) (Munich, Germany) (2000-2008); Prof. Dr. Frank Piller, Chair for Technology and Innovation and Management at RWTH (Aachen) and MIT visiting professor, Mass Customization (2009-); Professor Dr. Kathrin Möslein (University Erlangen), and; Dr. Bahia Bejar (ENIT University, Département de Génie Industriel, Tunis) (2007-2013).

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