Expertise:

Strategic relationship marketing, social media, millennials and their prosocial behaviors on social media, social and ecological movements and relation to marketing/management practices

Language(s) spoken:

English, French (able to conduct interviews in French)

Professional associations:

LLB, MBA, PhD

MICHÈLE PAULIN (RBC Professorship Strategic Relationship Marketing 2010-2020) holds a law degree L.L.B.  (Université de Sherbrooke), an MBA (Executive MBA John Molson School of Business), and a Ph.D. (UQÀM). She received the highly recommended award from the Journal of Service Management for 2014 at Service Frontiers and the Award for Excellence from MCB University Press—International Journal of Bank Marketing (2001). Several of her major projects were funded, among others, by Seed Grant Volt Age, SSHRC, FQRSC, MITACS, and internal grants (Luc Beauregard Centre, ARRE, CASA Grants, FRDP). Dr. Paulin has more than 120 publications and scientific presentations in, among others, Journal of Retailing and Consumer Services, Journal of Consumer Behaviour, Humanistic Management Journal, Universal Journal of Management, Journal of Humanistic Psychology, Motivation Science, International Journal of Entrepreneurial Behavior & Research, Journal of Global Fashion Marketing, Journal of Business Research, European Journal of Social Psychology, Journal of Nonprofit and Public Sector Marketing, Journal of Service Management, Journal of Business-to-Business Marketing, Journal of the Academy of Marketing Science, Health Marketing Quarterly, Journal of Small Business Enterprises, and reputable conferences. Her projects involve immersive experiential learning, humanistic and sustainable management practices, service design and service management, as well as self-determination motivation practices. She is an external expert in various capacities, including research and education impact (SSHRC grants, educational program reviews, and various journal reviews), and is part of the Editorial Board Review for the Journal of Relationship Marketing (2024-).

In a time where the conversation method and civic education becomes critical, Dr. Paulin is interested in setting creative and innovative trends, from many years of diversified and innovative research, her next endeavour is setting grounds for Humanistic-Centered Service Design (HCSD) with the integration of Business Technology Management (BTM) (encompassing systems that are community driven and sustainable-oriented). This means shifting the way we teach and think through a research problem having in mind the societal impact, and it starts with the art of the conversation that we have lost with being driven by machines and systems. It explains why she wrote the book Creating Your Future Through Powerful Conversation (2022) - Concordia Bookstore. The book is the result of a long teaching and research journey, a needed reflexion on making a pause: Are we making sense with our nonsense?

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