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The JMSB Healthy Executive

Coordinator, Conditioning Floor
healthy-executive

Today’s business leaders are keenly aware of the value of their health and fitness to their personal (and family’s), but now they are increasingly seeing the link to their business success as well. Through our JMSB Healthy Executive module we can provide guidance and support to students who are looking to improve their fitness and overall energy levels. Read more in The Globe and Mail.

DUX is a program that aims to motivate and mobilize initiatives that contribute in improving the health of young  people and their families through food.

The Healthy Executive Module of our program was a finalist for the DUX Awards held on January 21, 2015. The DUX recognizes and rewards companies that develop healthier food products, run ad campaigns and projects that promote and support healthier eating and lifestyle habits. To be a finalist, applicant’s file is evaluated by a multi-disciplinary jury and must score a minimum of 70 points (out of 100). Read the press release

Watch a video on our Healthy Executive feature:

The foundation of the JMSB Healthy Executive module is to enable students to sustain high-performance at work while maintaining a healthy lifestyle and promoting it in others. The module is delivered by a team of specialists from Concordia’s PERFORM Centre which includes experienced certified exercise physiologists, registered dietitians and Concordia’s Health Services health promotion experts. 

The Module has two objectives:

  1. meet the health and wellness needs of our students,
  2. provide our students with the knowledge, tools and experiences to be agents of change within their own environments.


The three components that comprise the module are:

  • Fitness for Performance
  • Fuel for Function
  • Health Promotion

These components focus on behaviours related to physical activity, nutrition and other health-related activities such as regular medical checkups, flu vaccination and stress management techniques. The collaborative delivery method for these components strengthens students’ personal motivation and commitment to change. 

Recognizing the lifestyle of the typical EMBA student, the Healthy Executive uses a “slow and steady” approach to attitudinal and behavioural change. It unfolds systematically over the 18 months of the EMBA program, making it more likely that students reflect on and implement healthy living strategies into their lives in the long term. PERFORM Centre staff are an integral part of the EMBA student experience and are accessible to students both at PERFORM and at the EMBA facilities.


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