Date & time
12 p.m. – 1 p.m.
Online
MJ Plebon
This event is free.
Concordia Continuing Education
We keep hearing that AI will replace marketing jobs, but marketing isn't a set of tasks; it's a whole strategy. And if authenticity isn't built into your strategy, your audience will be able to tell. In this webinar, marketing expert MJ Plebon will discuss the essential components of authenticity, the importance of recognizing your organization's offer and who it's for, and how to create a strategy that'll resonate with your audience over time. In short, all the stuff human minds should figure out before AI tools even come into play.
This webinar is open to the public. Following the main presentation, there will be a Q&A.
Spots are limited.
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