Skip to main content
Quick links
Undergraduate Welcome Guide
Graduate Welcome Guide
Academic dates
Student Hub
Student Service Centre (Birks)
International Students Office (ISO)
All academic resources
IT services
Library
Safety & prevention
Exchanges & partnerships
Printing
Wi-Fi access
Concordia app
Apply
Visit
Give
John Molson School of Business
John Molson
Perspectives
Relevant. Practical. Impactful.
Concordia
Directories
Search
Search
Close
All topics
Newsletter
Submissions
Case publications
About Perspectives
Apply
Visit
Give
Useful links
Maps
Safety & prevention
Wi-Fi access
Printing
IT support
Library
Contact us
Concordia app
Quick links
Undergraduate Welcome Guide
Graduate Welcome Guide
Academic dates
Student Service Centre (Birks)
International Students Office (ISO)
Exchanges & partnerships
All academic resources
Open search form
Concordia University
John Molson School of Business
John Molson Perspectives
All topics
Topic: CSR & ethics
Topic: CSR & ethics
Why buying socially responsible brands may backfire on corporate reputation
November 6, 2025
