The Campaign for Concordia Quick links

COURSES & WORKSHOPS

Title

Start date

Type

Delivery mode

AutoCAD – 3D Modeling

Course code: CECD 329 - Duration: 30 hours

Start date: January 15, 2024

Online

Course code: CEBU 1180 - Duration: 40 hours

Start date: January 15, 2024

Online

*VID* *KEYB* Before you sign on the dotted line, you might want to read the contract. And before you do that, you might want to take this course. In it, you'll learn about the general and emerging legal principles that apply to business in Québec and Canada. You'll develop your ability to identify and analyze those legal issues that are pertinent to your day-to-day business transactions and relationships. In short, you'll learn how to stay on the right side of the law. By the way, if you're looking for fine print, you won't find any here. *CNT* This course is a great way to help you: • Identify and produce a binding and enforceable contract; • Employ the relevant articles of the Civil Code of Québec as they apply to specific business scenarios; • Determine the most suitable form of business ownership for a new or existing enterprise; • Develop legally acceptable employment conditions in the workplace. *APP* Your classes will consist of lectures and dynamic discussions on emerging legal topics presented by an experience business lawyer. You'll be strongly encouraged to participate, share your point of view and make your case. This course is designed with a combination of online live synchronous learning where the instructor and the students meet in a virtual classroom (Zoom) at the same time, and asynchronous work guided by the instructor and completed by students in their own time. *WHO* • Students who want an introduction to the essentials of business law. • Students who want to pursue a career or studies in any type of business. • Budding entrepreneurs who want to understand business law and reduce their liability. • HR employees and business owners who want to understand the law in the context of the workplace. • Banking or engineering employees who want to move up through the ranks. • Young students considering law school and looking for a stepping-stone. • Anyone who might have to enter into a business contract. • Anyone who wants to learn more about organizational structures. • Foreign business students who want to learn the basics of Québec Civil code as it relates to business.

English Intensive Advanced One

Course code: CEEI 710 - Duration: 260 hours

Start date: January 15, 2024

Blended

*VID* *KEYB* Relate and Debate. You now have a strong foundation in listening, speaking, reading and writing. You're also quite comfortable with challenging topics and material. But you're not going to stop now, are you? Good, because it's time to get down to business. This course focuses on lively debates and persuasion through individual and panel presentations. You'll conduct interviews outside the classroom then present your findings in class. You'll study topics related to the workplace, education and community, refining the skills you'll need to function in a university or professional setting. The Advanced One Course will be a breakthrough in understanding the role English will play in your life and career. It's also the last step in your preparation for your last course and your certificate of competency. *CNT* This course is a great way to help you: • Develop critical listening skills and strategies in a real-world context; • Speak with fluency and clarity on a variety of academic and professional topics; • Construct sentences with correct word order, spelling and punctuation; • Write short essays with well-developed, well-organized paragraphs; • Gain confidence living and working in English; • Broaden your academic, social and professional horizons; • Have the intercultural experience of a lifetime; • Work towards meeting the language-proficiency requirements to enter Concordia University. *APP* This program takes an integrative approach to language learning that is collaborative, experiential, student-centered and community-based. In short, you’ll learn by doing, sharing, exchanging and… living in English. *WHO* • Advanced speakers who want to improve their English. • Students who want to work towards their certificate of proficiency. • Students who want to go on to university in North America. • People trying to enter the job market or improve their employment opportunities. • Anyone who wants to discover the English culture in Canada. *ADD* A placement test will be given prior to registration to ensure you end up in the course that's right for you. The program is offered 4 times a year (Fall, Winter, Spring and Summer)

English Intensive: Advanced Two

Course code: CEEI 810 - Duration: 260 hours

Start date: January 15, 2024

Blended

*VID* *KEYB* On Top of Your Game. At this level, you're quite proficient in English and want to go to university. Or perhaps you simply want to enhance your professional potential. Either way, this course if for you. Here, you'll read a contemporary Canadian novel and work on a related in-depth project. You'll conduct library research, write a research paper and make a formal presentation before the class. Individual attention from your teacher will help you develop your critical thinking skills as you gain confidence and independence in your academic ability. Then, at the end of the class, you'll celebrate with your classmates who, like you, will have earned their language-proficiency requirements for university entrance. Congratulations. *CNT* This course is a great way to help you: • Develop critical listening skills and strategies in a real-world context; • Develop your library and research skills for university or the workplace; • Speak with fluency and clarity on a variety of in-depth social, academic and professional topics; • Construct complex, compound sentences with correct word order, spelling and punctuation; • Employ appropriate expressions and transitions in writing and speech; • Gain confidence living and working in English; • Broaden your academic, social and professional horizons; • Have the intercultural experience of a lifetime; • Meet the language-proficiency requirements to enter Concordia University. *APP* This program takes an integrative approach to language learning that is collaborative, experiential, student-centered and community-based. In short, you’ll learn by doing, sharing, exchanging and… living in English. *WHO* • High-advanced speakers who want to improve their English. • Students who want to work towards their certificate of proficiency. • Students who want to go on to university in North America. • People trying to enter the job market or improve their employment opportunities. • Anyone who wants to discover the English culture in Canada. *ADD* A placement test will be given prior to registration to ensure you end up in the course that's right for you. The program is offered 4 times a year (Fall, Winter, Spring and Summer)

Intro to Marketing

Course code: CEMK 1150 - Duration: 40 hours

Start date: January 15, 2024

Online

*VID* *KEYB* The advent of the internet has given marketers new tools, new media, but it hasn't changed the fundamentals. And those are exactly what you'll learn in this introductory course. Are you in? Say yes, if you'd like to learn about the critical components of marketing or the situations in which a marketing manager must thrive. Say yes, if you want to learn about strategic marketing planning, decision-making, market segmentation and positioning. Say yes, if you'd like to lay the foundation for continued studies in marketing. You see, that's what marketing is all about: getting consumers to say yes. *CNT* This course is a great way to help you: • Develop and implement a marketing plan; • Respond to changing and evolving business-related situations with appropriate marketing strategies; • Narrowly define a desired target market; • Effectively position an organization's offer; • Develop marketing communication skills. *APP* As in the workplace, teamwork is key here. Sure, there will be engaging assignments and activities, but you'll also form ad-hoc teams to discuss real-world subjects presented by business experts. You'll formulate strategies to solve problems or seize opportunities. Above all, you'll have ample chance to contribute personally to the process. This course is designed with a combination of online live synchronous learning where the instructor and the students meet in a virtual classroom (Zoom) at the same time, and asynchronous work guided by the instructor and completed by students in their own time. *WHO* • Anyone who wants to learn the essentials of marketing and online marketing. • Students who want to work in marketing, advertising, promotions, retail or sales, or pursue studies in those areas. • Entrepreneurs who want to market their products or services. • Students moving onward to an academic path in marketing. • Employees in marketing, communications or sales who want to refresh their skills or open new horizons. • Small-business owners or association members who manage their own marketing and communications.

Course code: CEBD 1200 - Duration: 30 hours

Start date: January 15, 2024

Online

*VID* *KEYB* So, you’re new to programming. Or maybe you’re a novice user of another programming language. Either way, you’ve come to the right place. In this course, you’ll acquire the skills and competencies to write simple programs in R, covering core language concepts (variables, loops, etc.). There are currently over 2 million people worldwide performing data analytics using R and you can be one of them! Ready to start? You will be required to do 5-10 hours of work per week outside of class time. If you have little or no prior knowledge, you might need extra time to gain familiarity with the concepts. But don’t worry. You’ve got this! *CNT* This course is a great way to help you: • Configure a functional R environment to program in R efficiently • Manipulate basic data structures in R • Use R to implement a variety of data-related functions commonly used in the workplace • Write R programs using simple control constructs *APP* This course employs student-centered learning that's focused on the acquisition of practical, real-world skills and not just theory. You'll get close, personalized instruction from an industry pro. This course is designed for the students to meet regularly during live synchronous learning in an online virtual classroom (Zoom). *WHO* • Anyone who is interested in working in the IT stream of Big Data • Individuals who want to improve the performance of their organization by harnessing Big Data • Professionals who want to leverage data for better decision-making. • Entrepreneurs with projects that could benefit from data analytics. • Students of geography, biology, psychology, humanities or any other field with massive amounts of data • IT professionals who want to transition to Big Data from more traditional sectors • People who are new to programming or are novice users of Python or another programming language • People who are genuinely interested in Data Science and Analytics and would like to better understand what they can do with R

Course code: CEWP 215 - Duration: 30 hours

Start date: January 15, 2024

Online

Course code: CEDP 410 - Duration: 40 hours

Start date: January 15, 2024

Online

*VID* *KEYB* Ever had trouble navigating a website? Felt lost as you moved from section to section and just left the site out of frustration? We all have. Chances are, the designers of those sites didn't have much experience with User Experience and User Interface Design, also known as GUI. In this course, you'll be introduced to the basics of GUI and User Experience (UX). You'll be preparing interface designs for website creation and mock-ups and for mobile interfaces. You'll also examine screen-based image optimization and page layout techniques in detail. So, hopefully, people navigate your sites with smiles on their faces. *CNT* This course is a great way to help you: • Create graphic user interfaces • Optimize graphics for web publication • Understand and apply user experience design • Prepare UX designs for websites, tablets, phones, watches and TVs *APP* In this course, you will learn directly from industry professionals who will share the latest industry insights and challenge you with real-world problems. More excitingly, you’ll learn through hands-on projects using the very latest software. Did we mention that your projects will be transferred into ready-to-go portfolio pieces? This course is designed for the students to meet regularly during live synchronous learning in an online virtual classroom (Zoom). *WHO* • Anyone who wants to learn the fundamentals of desktop publishing. • Students who want to work in advertising, animation, graphic design, illustration, printmaking, page layout and digital publication. • Anyone interested in updating their professional portfolio with the latest design trends. • Students looking onward to an academic path in design. • Employees in marketing, communications or sales who want to refresh their skills or are open new horizons. • Small business owners or association members who manage their own communications. • Exhibition designers, fine artists, interior designers, landscape architects, multimedia specialists, photographers and UX designers could also greatly benefit from courses in this program.

JavaScript Microservices – NodeJS and MySQL

Course code: CEWD 430 - Duration: 30 hours

Start date: January 15, 2024

Online

Search Engine Marketing

Course code: CEMK 175 - Duration: 30 hours

Start date: January 15, 2024

Online

*VID* *KEYB* Trying to find something on the web can be a little like navigating a maze. But it doesn't have to be that way if people understand the basics of search engine marketing the way you will once you've completed this course. In just ten short classes, you'll learn how to increase traffic and brand awareness through organic and paid search engine marketing techniques. You'll get practical training on SEM tools, and learn how to set up and measure paid advertising with Google Analytics and Bing Ads. You'll also learn best practices for display ads, how to write ad copy and calls to action, as well as strategies for keyword research and more. If you want to learn the fundamentals of search engine marketing, search no more. It's right here in this course. *CNT* This course is a great way to help you: • Create, optimize and measure Ads; • Research keywords and write effective ad and landing page copy; • Collect and Analyze Analytics and data; • Implement digital marketing strategies to increase web traffic and lead generation conversions; • Optimizing, testing and implementing campaigns. *APP* In this course, you'll gain real-world skills and best practices from experienced pros who'll show you the ropes. More excitingly, you'll learn by doing. You can't get skills like this on YouTube. This course is designed for the students to meet regularly during live synchronous learning in an online virtual classroom (Zoom). *WHO* • Anyone who wants to learn the fundamentals of SEM. • Students who want to work in advertising, social media, public relations, website creation, writing for the web and management. • Employees in marketing, communications or sales who want to refresh their skills or open new horizons. • Small-business owners, entrepreneurs or association members who manage their own communications. • Business owners/managers who want to maximize their reach on the web. • Managers and executives who want to learn more about digital marketing

Search Engine Optimization

Course code: CEWD 365 - Duration: 30 hours

Start date: January 15, 2024

Online

*VID* *KEYB* You probably got to this page because you're already familiar with the quality of education here. But what if you were just Googling something? The first few results would be paid ads, but after that it's all Search Engine Optimization: the science of having your website stand out among the 1 billion websites online today. In this course, you'll learn proven techniques to increase the number of visitors to a website. You'll earn how SEO fits into the marketing mix and all about keyword mapping research and selection, placement and density, tagging, linking, recommendations on site design, performance, and social media tactics. Remember: if they can't find you online, you don't exist. If that's the case, press reboot and take this course. *CNT* This course is a great way to help you: • Understand the role of SEO in the digital marketing eco-system and consumer journey; • Identify SEO trends and insights; • Understand how web pages are crawled, indexed and ranked by search engines and create an SEO optimized website/landing page; • Accurately track, measure and analyze web metrics and statistics; • Create a detailed technical and content audit. *APP* In this program, you'll gain real-world knowledge, experience and insights through hands-on training from industry experts with a wealth of experience. Individual and group activities are very hands-on, bridging the gap between theory and practice. This course is designed for the students to meet regularly during live synchronous learning in an online virtual classroom (Zoom). *WHO* • Anyone who wants to learn the fundamentals of SEO. • Students who want to work in advertising, social media, public relations, website creation, writing for the web and management. • Employees in marketing, communications or sales who want to refresh their skills or open new horizons. • Small-business owners, entrepreneurs or association members who manage their own communications. • Business owners and managers who want to maximize their reach on the web.

Start Up Your Online Business

Course code: CENT 1200 - Duration: 30 hours

Start date: January 15, 2024

Online

*VID* *KEYB* So, you want to have an online business? Well, before you start, stop and consider what it takes to be successful in that super-competitive space. Think about the knowledge, understanding and skills you’ll need to make it happen. Then ask yourself where you can acquire those skills. The answer, as you might have guessed, is right here. In this short, 10-class course, you’ll get the opportunity to validate your business idea through professional market research. You’ll learn how to develop a focused market offer using one of the many e-business platforms available. Then, as you develop your fledgling e-business, you’ll receive precious feedback and coaching to help you create the best market offer possible. Note: This is the first course in the Digital Entrepreneurship Diploma pathway. *CNT* This course is a great way to help you: • Identify a market opportunity through primary and secondary research and understand the business environment for your chosen product or service; • Develop a marketing plan: identify products or services, determine pricing, build a distribution plan, and choose appropriate promotional techniques; • Chart a competitive position within the market; • Design a business model and determine the economics of the business; • Choose an appropriate form of business (partnership, corporation, etc.); • Build an operations plan; • Apply basic techniques of project management and inventory control. *APP* As in the workplace, teamwork is key here. Sure, there will be engaging assignments and activities, but you'll also form ad-hoc teams to discuss real-world subjects presented by business experts. You'll formulate strategies to solve problems or seize opportunities. Above all, you'll have ample chance to contribute personally to the process. Participation is paramount. This course is designed for the students to meet regularly during live synchronous learning in an online virtual classroom (Zoom). *WHO* • Students pursuing a Diploma in Entrepreneurship. • Anyone who wants to know what it takes to start a successful e-commerce business, add an online store to an existing business, set up an e-service business or create a content site. • Anyone who has tried to start their own business only to realize they need professional education and guidance. • Any employee who wants to broaden their career horizons.

Accounting and Financial Management

Course code: CENT 1400 - Duration: 20 hours

Start date: January 16, 2024

Online

*VID* *KEYB* When it comes to running a business, you are 100% accountable for the counting and the accounting. That’s more than just word play. It’s a fact. Sound financial management is the cornerstone of business. Which is reason enough to consider this course. In it, you’ll learn the basics of accounting principles and statements, journal entry processing and the preparation and interpretation of income statements and balance sheets. You’ll learn the importance of managing cash (something we should all know), financial reporting, tax processing and employee payroll. Finally, you’ll be exposed to possible sources of funding for your enterprise. In short, you’ll learn everything that counts. *CNT* This course is a great way to help you: • Analyze business transactions; • Record financial transactions employing journal entries; • Prepare financial statements and perform bank reconciliations; • Analyze financial statements for business decisions like investing for growth; • Choose an appropriate form of business (partnership, corporation, etc.); • Create financial reports for a business plan; • Identify an online accounting solution for your business; • Identify appropriate financing options for your small business. *APP* As in the workplace, teamwork is key here. Sure, there will be engaging assignments and activities, but you'll also form ad-hoc teams to discuss real-world subjects presented by business experts. You'll formulate strategies to solve problems or seize opportunities. Above all, you'll have ample chance to contribute personally to the process. Participation is paramount. This course is designed for the students to meet regularly during live synchronous learning in an online virtual classroom (Zoom). *WHO* • Students pursuing a Diploma in Entrepreneurship. • Anyone interested in learning the basics of bookkeeping and financial management. • Self-employed workers and small-businesses owners who want to take better control of their finances. • Anyone who has tried to start their own business only to realize they need professional education and guidance. • Business employees who want to broaden their financial horizons. • Employers who want to give their employees a great learning opportunity that will contribute to the success of their organization.

Adobe Photoshop – Perfecting Your Skills

Course code: CEPH 419 - Duration: 40 hours

Start date: January 16, 2024

Online

Advanced Techniques in Website Design

Course code: CEWD 319 - Duration: 40 hours

Start date: January 16, 2024

Online

*VID* *KEYB* There are millions of websites out there. Most of them not that great, right? Well, we bet you can make better ones. A lot better. In this course, you'll learn advanced techniques like responsive design for mobile devices, effective use of CSS and design patterns to enhance UX, and interface design that combines cutting-edge aesthetics with total functionality to meet the expectations of global audiences. If you're ready to take web design to the next level, just press enter. Please note, this course will be suspended as of Fall 2024. *CNT* This course is a great way to help you: • Build upon your knowledge of HTML and CSS to create advanced websites; • Upgrade your skills in idea- and visual-interface design and UX; • Learn new layout and positioning techniques including Flex and CSS grid; • Create web pages using HTML5, CSS3 effects, web fonts, video and audio, media queries, basic jQuery and more; • Broaden your understanding of designing for diverse web audiences; • Improve the overall look, feel and usability of your websites. *APP* In this program, you'll gain real-world skills and best practices from seasoned industry experts. Better still, you'll learn through lectures, discussions and hands-on projects using the very latest software. No online tutorial even comes close to this type of education. *WHO* • Anyone who wants to learn the fundamentals of website design. • Students who want to work in advertising, animation, graphic design, illustration, printmaking, page layout or digital publication. • Anyone interested in updating their professional portfolio with the latest design trends. • Students following an academic path in web design. • Employees in marketing, communications or sales who want to refresh their skills or open new horizons. • Small-business owners or association members who manage their own communications. • Exhibition designers, fine artists, interior designers, landscape architects, multimedia specialists, photographers and UX designers could also greatly benefit from courses in this program.

Creative Non-Fiction

Course code: CEJN 122 - Duration: 30 hours

Start date: January 16, 2024

Online

Customs and Documentation

Course code: CESF 309 - Duration: 42 hours

Start date: January 16, 2024

Online

Cybersecurity Solutions

Course code: CECR 2003 - Duration: 30 hours

Start date: January 16, 2024

Online

HTML5, CSS and Bootstrap

Course code: CEWP 329 - Duration: 40 hours

Start date: January 16, 2024

Online

IELTS Academic Test Writing Preparation

Course code: CEEN 167 - Duration: 30 hours

Start date: January 16, 2024

In-person

Influencing with Integrity and Impact

Course code: CELD 1400 - Duration: 30 hours

Start date: January 16, 2024

Online

*VID* *KEYB* Being a leader means a lot more than just getting people to do what you want. It means acting with integrity, demonstrating competence, gaining trust, building relationships and empowering others to be their best—vital skills you’ll gain in this course. Here, you’ll explore the traits of influential leaders and identify concrete ways to strengthen your own impact. You’ll identify the power you have and learn how to use it positively to achieve desired goals. You’ll also develop vital strategic-thinking, networking and negotiating skills in preparation for your new role as an effective leader and manager. Ready to start? *CNT* This course is a great way to help you: • Recognize your personal leadership style and understand how you use influence and power; • Describe the traits necessary to demonstrate leadership with influence and integrity; • Develop your networking abilities to strengthen business relationships; • Practice appropriate negotiation techniques when working with your teams or employees; • Prepare a plan to incorporate strategic thinking into your workplace or studies. *APP* Students will engage in practical and critical thinking courses allowing them to reflect and project themselves in their current or future work environment. Teachers will use many pedagogical techniques such as case studies, group discussions, team presentations, introspection questionnaires to apply learning to real-world experiences. This course is designed for the students to meet regularly during live synchronous learning in an online virtual classroom (Zoom). *WHO* • Students and business professionals who want to learn how to influence with integrity and impact. • Mid-level managers and other business professionals who want to broaden their skills to open up new career horizons. • New and lower-level managers who want to move into a higher management role. • Recent business grads who want to enter the workforce or business professionals seeking a promotion. • Newcomers to Canada who want a certificate or diploma from a respected Canadian institution.

Intro to Marketing

Course code: CEMK 1150 - Duration: 40 hours

Start date: January 16, 2024

Online

*VID* *KEYB* The advent of the internet has given marketers new tools, new media, but it hasn't changed the fundamentals. And those are exactly what you'll learn in this introductory course. Are you in? Say yes, if you'd like to learn about the critical components of marketing or the situations in which a marketing manager must thrive. Say yes, if you want to learn about strategic marketing planning, decision-making, market segmentation and positioning. Say yes, if you'd like to lay the foundation for continued studies in marketing. You see, that's what marketing is all about: getting consumers to say yes. *CNT* This course is a great way to help you: • Develop and implement a marketing plan; • Respond to changing and evolving business-related situations with appropriate marketing strategies; • Narrowly define a desired target market; • Effectively position an organization's offer; • Develop marketing communication skills. *APP* As in the workplace, teamwork is key here. Sure, there will be engaging assignments and activities, but you'll also form ad-hoc teams to discuss real-world subjects presented by business experts. You'll formulate strategies to solve problems or seize opportunities. Above all, you'll have ample chance to contribute personally to the process. This course is designed with a combination of online live synchronous learning where the instructor and the students meet in a virtual classroom (Zoom) at the same time, and asynchronous work guided by the instructor and completed by students in their own time. *WHO* • Anyone who wants to learn the essentials of marketing and online marketing. • Students who want to work in marketing, advertising, promotions, retail or sales, or pursue studies in those areas. • Entrepreneurs who want to market their products or services. • Students moving onward to an academic path in marketing. • Employees in marketing, communications or sales who want to refresh their skills or open new horizons. • Small-business owners or association members who manage their own marketing and communications.

Introduction to Shipping

Course code: CESF 109 - Duration: 42 hours

Start date: January 16, 2024

Online

Java Web Services and Databases

Course code: CEJV 670 - Duration: 40 hours

Start date: January 16, 2024

Online

Course code: CEHR 1240 - Duration: 40 hours

Start date: January 16, 2024

Online

*VID* *KEYB* It's hard to stand up for your rights if you don't know what they are. But not to worry. This course will introduce you to the Québec Labour Code and the Labour Standards Act, the legal regulations, rights and obligations that define the employer-employee relationship, employment contracts, how disputes and grievances are settled and more. You'll acquire the knowledge and skills to apply legislation in your workplace, create a safe, secure, non-discriminatory workplace, protect privacy and ensure legal compliance. It's a compelling course that any employer or employee can benefit from. On that point, we rest our case. *CNT* This course is a great way to help you: • Identify the essential elements of individual and collective contracts of employment, and the rules set by the Québec Labour Code; • Apply and respect the Québec labour legislation that regulates contracts of employment; • Apply and respect the procedure for settling disputes and grievances; • Contribute to the establishment of a workplace that adheres to Québec labour legislation. *APP* Your classes will consist of lectures and dynamic discussions on emerging topics from labour law presented by an experienced lawyer. You'll be strongly encouraged to participate, share your point of view and make your case. This course is designed with a combination of online live synchronous learning where the instructor and the students meet in a virtual classroom (Zoom) at the same time, and asynchronous work guided by the instructor and completed by students in their own time. *WHO* • Students who have completed CEHR 1150 and want to continue their studies. • Students who want an introduction to the essentials of labour law. • Students who want to pursue studies in human resources or law. • Anyone who wants a career in human resources. • Any employer or employee who wants to understand the basics of labour law. • Foreign business students who want to improve their understanding of Canadian labour law.

Maritime Law & Marine Insurance

Course code: CESF 409 - Duration: 42 hours

Start date: January 16, 2024

Online

Shipping Economics & Management

Course code: CESF 509 - Duration: 42 hours

Start date: January 16, 2024

Online

Shipping Operations & Port Agency

Course code: CESF 209 - Duration: 42 hours

Start date: January 16, 2024

Online

Shipping Operations & Port Agency

Course code: CESF 209 - Duration: 42 hours

Start date: January 16, 2024

Online

Social Media – Networks and Concepts

Course code: CEPR 125 - Duration: 30 hours

Start date: January 16, 2024

Online

*VID* *KEYB* Online footprints have never been so large. That can work for you or against you. If you want to learn how to harness the power of social media to your advantage, this is the place to start. You'll gain practical, real-world knowledge about consumer-generated media and hands-on training on how to use it effectively. In this platform-based course, you'll concentrate on the tactical differences between the main social media sites to complement traditional mass media techniques. By the end of the course, you'll be able to create an integrated social media strategy. No more posting in the dark because social media is all about planning and integrating. *CNT* This course is a great way to help you: • Understand how to use social media as part of the consumer journey to build awareness, generate leads and drive conversions; • Perform a detailed persona analysis; • Create and optimize social media content and channels; • Evaluate target markets and match them with the right social networks; • Design a basic paid social media campaign. *APP* In this program, you'll gain real-world knowledge, experience and insights through hands-on training from industry experts with a wealth of experience. Individual and group activities are very hands-on, bridging the gap between theory and practice. This course is designed for the students to meet regularly during live synchronous learning in an online virtual classroom (Zoom). *WHO* • Anyone who wants to learn the fundamentals of social media. • Students who want to work in public relations, advertising, website creation, management, or virtually any other field that communicates online. • Public relations professionals who want to broaden their own reach or that of their clients. • Students moving onward to an academic path in the web world. • Employees in marketing, communications or sales who want to refresh their skills or open new horizons. • Small-business owners or association members who manage their own communications. • Business owners and managers who want to maximize their reach on the web.

Understanding AI Data

Course code: CEAI 1003 - Duration: 30 hours

Start date: January 16, 2024

Online

*VID* *KEYB* Artificial Intelligence (AI) doesn’t exist without data. In 2006, British mathematician Clive Humby said, “Data is the new oil.” And data is the fuel that powers AI. However, having data is not enough, you need good data. But how can you identify quality data in the AI world? This course provides the answer. The first part of the course will help you identify good data, spot potential biases, and interpret graphs and other visualizations from data. The second part of the course will focus on the practical aspects of data for AI projects. This section will help you assess data requirements for AI projects, differentiate between various storage methods, and identify data sources. Upon completion of the course, you will grasp the single most important aspect of AI—data. To help you develop data skills for AI, you will be exposed to case studies and other projects that resemble data-related situations AI professionals face daily. During these exercises, you will examine the different steps of the data lifecycle to help you assess data quality and the requirements for various AI projects. The assignments will position you as the domain expert and client on an AI project and teach you how to work alongside a data scientist. Are you up for the challenge? This is an online, synchronous course. We recommend taking the AI Foundations (CEAI 1001) and Responsible AI (CEAI 1002) before taking this course. *CNT* This course is a great way to help you: • Explain the importance of "good" data in AI projects • Describe the different types of data used in AI projects • Identify the different techniques used to handle and store data in AI • Assess what is required to carry out an AI project *APP* This fully online course employs a project-based approach that focuses on the acquisition of practical real-world skills in AI. You will learn directly from industry professionals and receive individualized feedback. You will have the opportunity to go beyond AI theory by actively participating in assignments aimed at using AI for problem-solving. *WHO* • Tech enthusiasts who want to add AI to their skill set • Leaders with financial, operational, or technological responsibilities who are interested in adopting AI • Managers who want to better support their technical AI employees or who may be involved in AI projects • Employees in different industries who want to learn how AI solutions can help solve problems or want to contribute to their organization’s AI initiatives more meaningfully • Students who want to prepare themselves for an AI workforce or explore AI as a potential career path • Anyone who wants to learn the fundamentals of AI

Visual Design and Branding

Course code: CEDP 100 - Duration: 40 hours

Start date: January 16, 2024

Online

*VID* *KEYB* Graphic design has immense power to persuade. Logos, posters, print ads, websites, no matter what the medium, if the graphics aren't spot on you won't hit your target market. And that's the name of the game. In this course, you'll get acquainted with the fundamentals of graphic communication and design. You’ll learn about layout, typography, colour, and visual identity. You’ll also dig a little deeper and learn about branding strategies and acquiring some of the practical tools you’ll need to work in advertising and communications. Project-based sessions will teach you techniques to help visualize and develop your ideas and explore the power of branding and corporate identity applied through diverse media. All work will be computer-based and will cover an exciting array of graphic applications. *CNT* This course is a great way to help you: • Understand the fundamentals of graphic communication, design, and branding strategies • Apply the appropriate work method adapted to media strategy and proper target audience • Understand the power of color, type and image applied to a specific medium • Apply design content with a clear understanding of technical media specifications • Design visual elements to serve a specific message • Create visual identities • Design graphics for diverse media and advertising materials • Prepare a design brief and contract • Develop a critical thinking method and apply it to visual communication. • Create portfolio worthy projects. *APP* In this course, you will learn directly from industry professionals who will share the latest industry insights and challenge you with real-world problems. More excitingly, you’ll learn through hands-on projects using the very latest software. Did we mention that your projects will be transferred into ready-to-go portfolio pieces? This course is designed for the students to meet regularly during live synchronous learning in an online virtual classroom (Zoom). *WHO* • Anyone who wants to learn the fundamentals of desktop publishing. • Students who want to work in advertising, animation, graphic design, illustration, printmaking, page layout and digital publication. • Anyone interested in updating their professional portfolio with the latest design trends. • Students looking onward to an academic path in design. • Employees in marketing, communications or sales who want to refresh their skills or are open new horizons. • Small business owners or association members who manage their own communications. • Exhibition designers, fine artists, interior designers, landscape architects, multimedia specialists, photographers and UX designers could also greatly benefit from courses in this program.

Adobe Illustrator

Course code: CEDP 200 - Duration: 40 hours

Start date: January 17, 2024

Online

*VID* *KEYB* It's pretty obvious: clip art doesn't cut it anymore. If you want to work in advertising, website design, graphic arts or any number of visually creative fields, you have to know Adobe Illustrator. You'll learn how to use the latest drawing tools, professional colour and type controls to experiment freely and render your ideas quickly and intuitively using the most powerful computers and the most recent versions of Adobe's software. This is also your chance to learn some more advanced tools and techniques to create illustrations, text effects, and line art. You’ll even dive into more detailed features like gradient meshes, live trace, live colour and advanced drawing techniques – all taught by an experienced graphic design professional. By the end of this course, you will really develop your creative flair using Adobe Illustrator. *CNT* This course is a great way to help you: • Learn the basic and more advanced features of Adobe Illustrator • Familiarize yourself with industry-standard digital drawing tools and techniques, type and colour controls • Develop your skill at creating illustrations, text effects and line art • Increase your ability to express yourself creatively in a digital medium • Create portfolio worthy illustrated work. • Create corporate identities, logos and icons. *APP* In this course, you will learn directly from industry professionals who will share the latest industry insights and challenge you with real-world problems. More excitingly, you’ll learn through hands-on projects using the very latest software. Did we mention that your projects will be transferred into ready-to-go portfolio pieces? This course is designed for the students to meet regularly during live synchronous learning in an online virtual classroom (Zoom). *WHO* • Anyone who wants to learn the fundamentals of desktop publishing. • Students who want to work in advertising, animation, graphic design, illustration, printmaking, page layout and digital publication. • Anyone interested in updating their professional portfolio with the latest design trends. • Students looking onward to an academic path in design. • Employees in marketing, communications or sales who want to refresh their skills or are open new horizons. • Small business owners or association members who manage their own communications. • Exhibition designers, fine artists, interior designers, landscape architects, multimedia specialists, photographers and UX designers could also greatly benefit from courses in this program.

Adobe Imaging Basics: Photoshop and Illustrator

Course code: CEWD 229 - Duration: 40 hours

Start date: January 17, 2024

Online

Communicating with Emotional Intelligence

Course code: CELD 1200 - Duration: 30 hours

Start date: January 17, 2024

Online

*VID* *KEYB* When you think of the word communication, think about communion, or ‘connecting’ with others… it’s one of the most important keys to your success in business. So, if you’re looking for new ways to improve your communication skills and develop your emotional intelligence, this is the course for you. In it, you’ll explore your personal communication style and measure your EQ (emotional quotient). More importantly, you’ll learn to apply appropriate communication skills and tools in different situations to effectively lead and inspire your team members and better manage change within your organization. Feeling inspired? *CNT* This course is a great way to help you: • Evaluate your EQ and identify your personal leadership strengths and development areas; • Apply appropriate communication techniques (active listening, inspiring communication, difficult conversations, etc.) within various professional contexts; • Use effective communication (top-to-bottom and bottom-up) techniques to resolve conflict; • Select appropriate communication channels for a suitable and professional response; • Conduct effective meetings that help build the team as a whole to better achieve team objectives. *APP* Students will engage in practical and critical thinking courses allowing them to reflect and project themselves in their current or future work environment. Teachers will use many pedagogical techniques such as case studies, group discussions, team presentations, introspection questionnaires to apply learning to real-world experiences. This course is designed for the students to meet regularly during live synchronous learning in an online virtual classroom (Zoom). *WHO* • Students and business professionals who want to become more effective communicators. • Mid-level managers and other business professionals who want to broaden their skills to open up new career horizons. • New and lower-level managers who want to move into a higher management role. • Recent business grads who want to enter the workforce or business professionals seeking a promotion. • Newcomers to Canada who want a certificate or diploma from a respected Canadian institution.

Data: The Key to Truly Strategic Communications

Course code: CECM 200 - Duration: 30 hours

Start date: January 17, 2024

Online

*VID* *KEYB* This course is essential for understanding the difference between tactical campaign plans and strategic communication plans, and how to apply data insights to each stage of the communication planning process. As a manager or advisor in communications, PR or marketing, these concepts are essential to the success of your organization and your career. Led by a seasoned industry professional, you’ll apply standards-based methods to develop an organization-level or department-level communication strategy aligned to measurable business outcomes that demonstrate the impact of effective communication on business performance. *CNT* This course is a great way to help you: • Develop a strategic communication plan aligned to business outcomes that demonstrates measurable impact; • Apply ethical considerations to all aspects of the communications planning process; • Create a key messaging architecture aligned to target audiences; • Formulate an implementation plan to deliver on strategic communication objectives; • Design a measurement framework to demonstrate the potential impact of the plan on business results; • Write an evidence-based pitch to justify the budget and resources needed for the plan and pitch it for management buy-in using facts and figures in appropriate business language. *APP* This course is project-based, meaning you’ll practice hands-on strategic thinking and planning skills using your own business cases. You’ll also engage in practical and critical thinking to reflect and project yourself into your current or future work environment. Your teacher will use case studies, group discussions, team presentations and introspection questionnaires to apply your learning to real-world experiences. Most importantly, you’ll be challenged to apply data insights to all aspects of your work. This course is designed for the students to meet regularly during live synchronous learning in an online virtual classroom (Zoom). *WHO* • Early-career public relations or communication specialists who want to step up to a strategic role as managers or advisers. • Individuals at any level in the profession looking to refresh or upgrade their skills in applying data literacy to strategic communication planning. • Individuals in marketing, advocacy or public affairs who want to apply professional communication best practices to improve the effectiveness of their work.

Development and Programming Basics

Course code: CEWP 210 - Duration: 30 hours

Start date: January 17, 2024

Online

Intro to Human Resources

Course code: CEHR 1150 - Duration: 40 hours

Start date: January 17, 2024

Online

*VID* *KEYB* There is far more to Human Resources than just hiring employees. In fact, it's a profession that covers everything from staff selection, orientation and training, to wage and salary administration, benefits management and pension plans. And you'll learn all about those subjects and more in this engaging course. You'll be introduced to the critical components of HR management, you'll acquire the skills and knowledge you need to effectively manage employment relationships, and you'll develop your ability to perform the functions of a human resource professional. Then you can do the hiring. *CNT* This course is a great way to help you: • Assess human resources problems within the context of the organization; • Develop recruitment, selection, orientation, and training plans; • Implement an effective performance evaluation system; • Create an equitable compensation system; • Develop human resources communications skills. *APP* As in the workplace, teamwork is key here. Sure, there will be engaging assignments and activities, but you'll also form ad-hoc teams to discuss real-world subjects presented by business experts. You'll formulate strategies to solve problems or seize opportunities. Above all, you'll have ample chance to contribute personally to the process. This course is designed with a combination of online live synchronous learning where the instructor and the students meet in a virtual classroom (Zoom) at the same time, and asynchronous work guided by the instructor and completed by students in their own time. *WHO* • Students who want an introduction to the essentials of human resources. • Students who want to pursue studies in human resources. • Anyone who wants a career in human resources. • Budding entrepreneurs who want to understand how to hire and retain employees. • Foreign business students who want to improve their understanding of Canadian human resources. • Any employer or employee who wants to understand the basics of human resources.

Intro to Programming with Java 1

Course code: CEJV 416A - Duration: 30 hours

Start date: January 17, 2024

Online

*VID* *KEYB* Great, you’ve had your intro to development and programming. Now it’s time to focus on something really exciting, like Java. Here you’ll be introduced to the fundamentals of procedural programming, with a short introduction to object-oriented coding. You’ll learn some key programming structures like data types, operators, branching and looping structures, user-defined methods, and basic data structures. You also have a chance to design and develop classes that use OOP features like encapsulation while gaining skills in GUI programming using the JavaFX platform. Once you’ve completed this course, you’ll be able to design, code, and test procedural and object-oriented programs. You’ll also be ready for the next step in your Java journey. *CNT* This course is a great way to help you: • Create interactive console programs using Java; • Use the command-line to package and run Java classes; • Use the Intelli-J IDE to develop and run your code; • Use the debugging facility to help develop software; • Create embedded documentation within your Java code; • Implement basic algorithms and data structures. *APP* This course features lectures and hands-on programming practice led by seasoned industry professionals who’ll guide you every step of the way as you learn industry standards and best practices. To succeed, you will be required to do 5-10 hours of work per week outside of class time. If you have little or no prior knowledge, you’ll need more time to gain familiarity with the concepts. Note that this is an online, synchronous course. *WHO* • Students working to complete their diploma program in Java development. • Anyone who wants to take the first step towards a career as a Java developer. • Anyone who wants to develop or broaden their programming skills. • Business owners and managers in technical domains who want to better understand and evaluate Java programming code. • Programmers who want to learn a new language to open new career horizons.

Intro to Programming with JavaScript

Course code: CEWD 432 - Duration: 40 hours

Start date: January 17, 2024

Online

Intro to Python

Course code: CEBD 1100 - Duration: 30 hours

Start date: January 17, 2024

Online

Optimizing Business Operations

Course code: CENT 1800 - Duration: 20 hours

Start date: January 17, 2024

Online

*VID* *KEYB* Entrepreneurs are often driven by ideas; but businesses are driven by processes. This course will help you blend the two to optimize the management of daily operations to increase your chances for success. In it, you'll gain a foundational understanding of operational management including defining optimal processes, managing capacity to meet demand, the principals of LEAN operations and total quality management, the basics of project management and risk management and a better understanding of how the operations of your new businesses will evolve over time. Sound like a good idea? *CNT* This course is a great way to help you: • Analyze and optimize business processes; • Design operational processes; • Forecast demand and plan capacity; • Improve operations by becoming LEAN and focusing on total quality; • Manage projects, identify risks and build contingency plans; • Estimate profitability and perform financial planning for operations; • Identify appropriate financing options for your small business. *APP* As in the workplace, teamwork is key here. Sure, there will be engaging assignments and activities, but you'll also form ad-hoc teams to discuss real-world subjects presented by business experts. You'll formulate strategies to solve problems or seize opportunities. Above all, you'll have ample chance to contribute personally to the process. Participation is paramount. This course is designed for the students to meet regularly during live synchronous learning in an online virtual classroom (Zoom). *WHO* • Students pursuing a Diploma in Entrepreneurship. • Anyone who is thinking of starting a business or simply wants to learn how to better manage business operations. • Anyone who has tried to start their own business only to realize they need professional education and guidance. • Self-employed workers and small-businesses owners who want to improve operational efficiency. • Employers who want to give their employees a great learning opportunity that will contribute to the success of their organization.

Writing a Novella

Course code: CEJN 120 - Duration: 30 hours

Start date: January 17, 2024

Online

Course code: CEDP 350 - Duration: 40 hours

Start date: January 18, 2024

Online

*VID* *KEYB* In this course you learn to apply the fundamentals of graphic design to create a document with numerous pages and differing layouts with Adobe InDesign. The smooth integration of Illustrator, Photoshop, and Acrobat enables you to create professional-quality page layouts. You’ll apply what you learned in concrete projects to produce a variety of documents like magazine layouts, pamphlets, brochures, annual reports and more. You’ll also dive into the digital world to create publications for mobile devices like smart phones and tablets by adding interactivity, using screen-size reflow, adding audio and video, as well as designing eBooks and interactive pdf solutions for web clients. By the end of this course, you’ll have a solid preparation for your future employment in the fast-paced world of graphic arts or advertising. *CNT* This course is a great way to help you: • Learn how to integrate text, graphics, design, and page layout techniques to produce professional quality documents • Prepare complex multiple-page documents using style sheets • Understand how to work with layers to produce print documents including pamphlets, brochures, and magazine layouts • Use advanced typographic options • Learn basic pre-press notions to apply through the InDesign interface • Understand the different formats, screen sizes and requirements for mobile devices • Convert print publications to digital formats • Add interactivity to e-publications *APP* In this course, you will learn directly from industry professionals who will share the latest industry insights and challenge you with real-world problems. More excitingly, you’ll learn through hands-on projects using the very latest software. Did we mention that your projects will be transferred into ready-to-go portfolio pieces? This course is designed for the students to meet regularly during live synchronous learning in an online virtual classroom (Zoom). *WHO* • Anyone who wants to learn the fundamentals of desktop publishing. • Students who want to work in advertising, animation, graphic design, illustration, printmaking, page layout and digital publication. • Anyone interested in updating their professional portfolio with the latest design trends. • Students looking onward to an academic path in design. • Employees in marketing, communications or sales who want to refresh their skills or are open new horizons. • Small business owners or association members who manage their own communications. • Exhibition designers, fine artists, interior designers, landscape architects, multimedia specialists, photographers and UX designers could also greatly benefit from courses in this program.

Content Management with WordPress

Course code: CEWD 419 - Duration: 40 hours

Start date: January 18, 2024

Online

*VID* *KEYB* With WordPress, virtually anyone can create dynamic, interactive websites. And you're no exception. With this in-depth course, you'll learn all the secrets: how to set up and deploy a WordPress site, how to apply and customize themes, tag posts, install plug-ins, display photo galleries, save and retrieve survey data, add shopping cart functionality and tons of other cool stuff. In fact, once you're finished, you'll be the person everyone turns to when they need a website. If only they'd taken this course like you. Please note, this course will be suspended as of Fall 2024. *CNT* This course is a great way to help you: • Install and run WordPress; • Build beautiful, accessible websites that people of almost any ability can manage; • Use HTML and CSS to design more responsive, interactive websites; • Build a WordPress theme from scratch; • Add images and tags to create a more interesting user experience; • Keep WordPress sites secure using best practices and plug-ins. *APP* In this program, you'll gain real-world skills and best practices from seasoned industry experts. Better still, you'll learn through hands-on projects using the very latest software. No online tutorial even comes close to this type of education. *WHO* • Anyone who wants to learn the fundamentals of web page creation. • Students who want to work in advertising, animation, graphic design, illustration, printmaking, page layout and digital publication. • Anyone interested in updating their professional portfolio with the latest design trends. • Students following an academic path in web design. • Employees in marketing, communications or sales who want to refresh their skills or open new horizons. • Small business owners or association members who manage their own communications. • Exhibition designers, fine artists, interior designers, landscape architects, multimedia specialists, photographers and UX designers could also greatly benefit from courses in this program.

Cross-Cultural Management

Course code: CEBU 1160 - Duration: 40 hours

Start date: January 18, 2024

Online

*VID* *KEYB* Montréal is truly a cosmopolitan city, with highly diverse cultures coming together in the workplace and people from here travelling abroad to work. It's a vital source of enrichment, but it's also one that has its challenges. You might already be familiar with them. If that's the case, this is the perfect course. In it, you'll learn about the cultural dimensions involved in managing a diverse work setting, integrating into a foreign work setting, communicating with foreign business associates effectively and with sensitivity, and successfully navigating culture shock and the related stress when you return home. In short, you'll learn about respect, and that's a vital asset in any organization. *CNT* This course is a great way to help you: • Train, motivate and lead in a diverse workplace setting; • Prepare for work in a company with opportunities to conduct business abroad; • Employ appropriate and effective communication styles, given specific cultural contexts; • Negotiate effectively in a cross-cultural teams or settings; • Heighten awareness of cultural differences in working abroad; • Anticipate and control for culture shock in the workplace. *APP* As in the workplace, teamwork is key here. Sure, there will be engaging assignments and activities, but you'll also form ad-hoc teams to discuss real-world subjects presented by business experts. You'll formulate strategies to solve problems or seize opportunities. Above all, you'll have ample chance to contribute personally to the process. This course is designed with a combination of online live synchronous learning where the instructor and the students meet in a virtual classroom (Zoom) at the same time, and asynchronous work guided by the instructor and completed by students in their own time. *WHO* • Students who want an introduction to managing diversity in the workplace. • Anyone working in or considering a career in HR or employee training. • Students who want to pursue a career in any type of business. • Students or employees who are planning a move to a new culture. • Public speakers who want to better understand culturally diverse audiences. • Anyone who has to negotiate with people from another culture. • Foreign business-students who want to improve their North American business culture.

Front-end JavaScript Development with React

Course code: CEWD 431 - Duration: 30 hours

Start date: January 18, 2024

Online

Intro to Data Analysis with Excel

Course code: CEBD 1300 - Duration: 30 hours

Start date: January 18, 2024

Online

*VID* *KEYB* Success in business and science means making smart decisions. And those require the kind of information you can only get from sophisticated data analysis. It’s a growing field with huge opportunities. And it all starts right here. This course is where you’ll begin your journey in Big Data Business, learning everything you need to know to analyze, communicate and manage complex information using Microsoft Excel and its advanced analytics modules, visualization tools and external data sources. From there, you’ll move on to real-world business applications and more. But one step at a time. If you’re ready to begin, we’re ready for you! If you’re new to Big Data or only have the basics but want to take the Big Data Business Stream, we strongly recommend you start with this course. Seriously. IMPORTANT NOTE You will be required to do 5-10 hours of work per week outside of class time. If you have little or no prior knowledge, you might need extra time to gain familiarity with the concepts. But don’t worry. You’ve got this! *CNT* This course is a great way to help you: • Analyze, communicate and manage complex information using Microsoft Excel; • Use advanced analytics to extract information from diverse types of data sources; • Create data aggregations and dynamic visualizations for data analytics projects; • Work collaboratively in multidisciplinary teams and present advanced analytics projects clearly and efficiently; • Draw valuable insights from raw data for business purposes. *APP* This course employs student-centered, project-based learning that's focused on the acquisition of practical, real-world skills and not just theory. You'll get close, personalized instruction from an industry pro. This course is designed for the students to meet regularly during live synchronous learning in an online virtual classroom (Zoom). *WHO* • Anyone who wants to follow the Business stream in the Big Data program. • Individuals who want to improve the performance of their organization using data. • Professionals who want to leverage data for better decision-making. • Entrepreneurs with projects that could benefit from data analytics. • IT professionals who want to transition to data analytics from more traditional sectors. *ADD* There are a couple of easy yet crucial specifications needed to function in class: 1. Computer / laptop equipped with Windows 10 and Microsoft Excel (2019, English) 2. Processor - 1.6 Ghz, 2-core processor 3. Memory (RAM) - 4 GB (for Windows 64 bit) or 2 GB (Windows 32 bit) 4. Hard Disk Space - 4 GB available disk space 5. BYOD - Students need to request 1) Concordia email 2) free Excel license via Microsoft 6. As a benefit of being a Concordia student you can access the entire Microsoft Suite using the following link: https://www.concordia.ca/it/services/office-365-education.html

PHP Programming with MySQL I

Course code: CEWP 459 - Duration: 40 hours

Start date: January 18, 2024

Online

Social Media – Strategies and ROI

Course code: CEPR 225 - Duration: 30 hours

Start date: January 18, 2024

Online

*VID* *KEYB* This course is the follow-up to CEPR 125, which you probably really liked. No wonder. It turned something you use all day long into skills that can last a lifetime. In this course, you'll deepen your understanding of the elements required in designing a successful social media campaign. And that means ROI: return on investment. You'll keep up to date with best practices and strategies as you develop a comprehensive social media strategy to market a business or organization using social ads, supporting systems and advanced strategies on all the most popular social media sites. And that will give you a very distinct advantage. *CNT* This course is a great way to help you: • Use social media research as a strategic tool. • Define most important social media KPIs; • Collect and analyze data to expand your social media presence; • Develop a content strategy and editorial calendar; • Match social media channels to consumer journey and strategic touchpoints. • Perform a competitive and internal audit utilizing research to find best practices and recommendations • Utilize social analytics to measure ROI using platform insights and external research. *APP* In this program, you'll gain real-world knowledge, experience and insights through hands-on training from industry experts with a wealth of experience. Individual and group activities are very hands-on, bridging the gap between theory and practice. This course is designed for the students to meet regularly during live synchronous learning in an online virtual classroom (Zoom). *WHO* • Students who completed CEPR 125 and want to continue their studies. • Anyone who wants to learn the fundamentals of social media. • Students who want to work in public relations, advertising, website creation, management, or virtually any other field that communicates online. • Public relations professionals who want to broaden their own reach or that of their clients. • Students moving onward to an academic path in the web world. • Employees in marketing, communications or sales who want to refresh their skills or open new horizons. • Small-business owners or association members who manage their own communications. • Website owners/managers who want to maximize their reach on the web.

Course code: CECD 459 - Duration: 30 hours

Start date: January 18, 2024

Online

*VID* *KEYB* If you're interested in 3D and computer-aided design, you obviously have great spatial awareness and a keen desire to get down to work. This course is a great place to start. You'll familiarize yourself with the parametric design philosophy (don't worry, it's cooler than it sounds) of SolidWorks, including sketching, part modeling, assembly and detailing, as well as geometric and dimensional constraints. You'll work hands-on with the latest equipment to develop professional skills and techniques using SolidWorks features and concepts. At the end of the course, you'll be ready to tackle new design challenges, like gaining proficiency in SolidWorks Level II, one of the world's most popular CAD/MCAD programs. *CNT* This course is a great way to help you: • Familiarize yourself with the parametric design philosophy of SolidWorks; • Understand the basic principles of parametric modeling, including geometric and dimensional constraints; • Learn basic techniques for creating and modeling CAD geometry; • Produce models and drawings required for manufacturing; • Develop professional-level skills and techniques. *APP* In this course, you'll gain real-world knowledge, experience and insights through lectures from an experienced pro who'll show you the ropes. More excitingly, you'll learn through hands-on projects using the very latest software. This course is designed for the students to meet regularly during live synchronous learning in an online virtual classroom (Zoom). *WHO* • Anyone who wants to understand the fundamentals of parametric modeling. • Students who want to learn AutoCAD and SolidWorks. • Students who want to pursue a job in modeling, 3D modeling, 3D printing, any type of engineering, architecture, drafting, manufacturing or other related fields. • Engineering undergraduates and graduate students in Industrial and mechanical specializations. • CEGEP students who want to prepare for undergraduate degrees and employment. • Professional and technical staff and engineers who want to update their design techniques and skills.

Course code: CEJN 126 - Duration: 30 hours

Start date: January 18, 2024

Online

Working with AI

Course code: CEAI 1004 - Duration: 30 hours

Start date: January 18, 2024

Online

*VID* *KEYB* What does the day-to-day of an AI professional look like? In this course, you will experience the typical AI workflow by participating in an AI project. From the problem definition stage to model training and evaluation, you will wear the hat of a data scientist and develop an end-to-end machine learning project using a user-friendly no-code software. This process will help you understand the risks and limitations of AI models and teach you how to mitigate them. Finally, you will learn about state-of-the-art AI applications and how they are used in the industry. This course focuses on experiential learning. You will explore how to use a no-code software, train a model, improve training data through feature engineering, and test the performance of your model. This is an online, synchronous course. We recommend taking the AI Foundations (CEAI 1001) and Responsible AI (CEAI 1002) before taking this course. *CNT* This course is a great way to help you: • Manipulate data for an AI project • Communicate with data in an easy-to-understand visual format • Manage a simple end-to-end AI project using a no-code software • Explore emerging techniques in machine learning and AI *APP* This fully online course employs a project-based approach that focuses on the acquisition of practical real-world skills in AI. You will learn directly from industry professionals and receive individualized feedback. You will have the opportunity to go beyond AI theory by actively participating in assignments aimed at using AI for problem-solving. *WHO* • Tech enthusiasts who want to add AI to their skillset • Managers who want to better support their technical AI employees or who may be involved in AI projects • Employees in different industries who want to learn how AI solutions can help solve problems or want to contribute to their organization’s AI projects more meaningfully • Students who want to prepare themselves for an AI workforce or explore AI as a potential career path • Anyone who wants to begin experimenting with AI

Big Data Infrastructure

Course code: CEBD 1261 - Duration: 30 hours

Start date: January 20, 2024

Online

*VID* *KEYB* So, you had your introduction to Big Data, then you learned all about analytics. Now it's time to look at the systems you'll need to manage all that data and make sense of it. In this course, you'll review the state-of-the-art infrastructures used for high-performance storage and processing of data. You'll study distributed systems like Hadoop, NoSQL database systems like Mongo DB, as well as clusters and clouds, like Amazon EC2 and Microsoft Azure. You'll also use programming models like Hadoop MapReduce and Apache Spark to leverage those systems. If technical talk like that gets your heart racing, this is definitely the course for you. Knowledge in Excel, SQL, Python and/or R and statistics and probability are crucial for you to be successful in this course. If you do not have knowledge in these areas, we strongly recommend that you take Intro to data Analysis with Excel (CEBD 1300), Intro to SQL (CEWP 215), Intro to R for data Sciences (CEBD 1200) and/or Intro to Python and Data Analysis (CEBD 1100). Note that you will be required to do 5-10 hours of work per week outside of class time. Those with little to no prior knowledge will require more time to gain familiarity with the concepts. *CNT* This course is a great way to help you: • Understand the core infrastructure concepts to deploy Big Data applications at scale; • Acquire practical expertise with those concepts using state-of-the-art cloud systems; • Deploy the analytics solutions reviewed in CEBD 1260, at scale, on those cloud systems. *APP* This course employs project-based learning that's focused on the acquisition of practical, real-world skills and not just theory. You'll be taught by an industry pro using state-of-the-art technologies and software. This course is designed for the students to meet regularly during live synchronous learning in an online virtual classroom (Zoom). *WHO* • Students who completed CEBD 1260 and want to continue their studies. • Individuals who want to improve the performance of their organization by better harnessing Big Data. • Professionals who want to leverage data for better decision-making. • Entrepreneurs with projects that could benefit from data analytics. • Students in fields like geography, biology, psychology, humanities or any other field with big data. • IT professionals who want to transition to Big Data from more traditional sectors.

Intro to Creative Writing

Course code: CEJN 116 - Duration: 30 hours

Start date: January 20, 2024

Online

Machine Learning

Course code: CEBD 1260 - Duration: 30 hours

Start date: January 20, 2024

Online

*VID* *KEYB* Get ready to delve into the core concepts and implementation of Machine Learning. What does that mean exactly? Well, based on practical examples from well-known systems like Netflix, YouTube or Twitter, your instructor will describe some fascinating Big Data problems, introduce the standard algorithms used to address them, and present libraries used to implement those algorithms. You'll cover topics like mining of frequent item sets, clustering, stream analysis, similarity search, machine learning and recommendation systems. Knowledge in Excel, SQL, Python and/or R and statistics and probability are crucial for you to be successful in this course. If you do not have knowledge in these areas, we strongly recommend that you take Intro to data Analysis with Excel (CEBD 1300), Intro to SQL (CEWP 215), Intro to R (CEBD 1200) and/or Intro to Python (CEBD 1100). Note that you will be required to do 5-10 hours of work per week outside of class time. Those with little to no prior knowledge will require more time to gain familiarity with the concepts. *CNT* This course is a great way to help you: • Understand the broad classes of methods used to address big data challenges; • Learn the main algorithms to implement those methods; • Apply those algorithms on realistic problems using existing software libraries. *APP* This course employs student-centered learning that's focused on the acquisition of practical, real-world skills and not just theory. You'll get close, personalized instruction from an industry pro. This course is designed for the students to meet regularly during live synchronous learning in an online virtual classroom (Zoom). *WHO* • Students who completed CEBD 1160 and want to continue their studies. • Individuals who want to improve the performance of their organization by better harnessing Big Data. • Professionals who want to leverage data for better decision-making. • Entrepreneurs with projects that could benefit from data analytics. • Students in fields like geography, biology, psychology, humanities or any other field with big data. • IT professionals who want to transition to Big Data from more traditional sectors.

Programming for Data Analytics

Course code: CEBD 1160 - Duration: 30 hours

Start date: January 20, 2024

Online

*VID* *KEYB* Reader, let me introduce you to Big Data. Big Data, meet Reader. Actually, there's a bit more to it than that. Big Data systems involve a wide range of technologies that can only be understood when you master the underlying technical concepts. And that's why you need this course. Here, you'll learn about the basic technologies required to develop Big Data analytics solutions and deploy them at scale. You'll spend some time with the concept of virtualization and you'll have an overview of programming techniques for big data analytics. Once you've finished this course, you can take a moment to congratulate yourself before you dive into even bigger data on the path to completing your certificate. Knowledge in Excel, SQL, Python and/or R and statistics and probability are crucial for you to be successful in this course. If you do not have knowledge in these areas, we strongly recommend that you take Intro to data Analysis with Excel (CEBD 1300), Intro to SQL (CEWP 215), Intro to R (CEBD 1200) and/or Intro to Python (CEBD 1100). Note that you will be required to do 5-10 hours of work per week outside of class time. Those with little to no prior knowledge will require more time to gain familiarity with the concepts. *CNT* This course is a great way to help you: • Gain a practical understanding of the challenges in Big Data analytics; • Understand the main elements of computer architectures; • Acquire basic proficiency with the Linux operating system to deploy and run Big Data systems; • Learn basic programming skills to develop Big Data analytics solutions. *APP* This course employs student-centered learning that's focused on the acquisition of practical, real-world skills and not just theory. You'll get close, personalized instruction from an industry pro. This course is designed for the students to meet regularly during live synchronous learning in an online virtual classroom (Zoom). *WHO* • Individuals who want to improve the performance of their organization by harnessing Big Data. • Professionals who want to leverage data for better decision-making. • Entrepreneurs with projects that could benefit from data analytics. • Students in fields like geography, biology, psychology, humanities or any other field with big data. • IT professionals who want to transition to Big Data from more traditional sectors.

Big Data Visualization and Storytelling

Course code: CEBD 1251 - Duration: 30 hours

Start date: January 21, 2024

Online

*VID* *KEYB* Awesome. You learned how to collect and store Big Data. Now comes the fun part: mining that data for gold and then spinning that gold into compelling business stories that captivate and convince. In this course, you'll use sophisticated data-visualization tools to understand data and share information with others. You'll also learn how to manage a Big Data science project from beginning to end, and that's exactly what they'll want you to be doing in your next job. Props to you! Knowledge of Excel and/or SQL is highly recommended. If you do not have knowledge in these areas, we strongly recommend that you take Intro to Data Analysis with Excel (CEBD 1300) and Intro to SQL (CEWP 215). Note that you will be required to do 5-10 hours of work per week outside of class time. Those with little to no prior *CNT* This course is a great way to help you: • Learn how to transform data into insights; • Translate business needs into data analysis and visualize it with best-in-class graphics; • Assemble graphics, maps and numbers into stunning stories; • Learn how to manage a Big Data project. *APP* In this course, you'll gain real-world knowledge, experience and insights through lectures from experienced pros who'll show you the ropes. More excitingly, you'll learn through hands-on projects using the very latest software like data transformation tools, NoSQL and Hadoop, Data Visualization and Data Storytelling tools. You can't get skills like this on YouTube. This course is designed for the students to meet regularly during live synchronous learning in an online virtual classroom (Zoom). *WHO* • Students who completed CEBD 1250 and want to continue their studies. • Anyone who wants to learn the fundamentals of Big Data. • Students who want to work in Big Data / Data Science for a large- or medium-sized company. • Students who want to create their own startup in Data Science / Big Data. • Employees in the business-intelligence field who want to upgrade their skills or broaden their horizons. • Employees or students who want to become Data Scientists.

Effective Business Writing

Course code: CEPS 1142EO - Duration: 3 hours

Start date: January 23, 2024

Online

*VID* *KEYB* Are you being clear? Concise? Compelling? If not, you might as well stop writing because nobody’s going to read you. The truth is, how you say something is often more important than what you’re saying. Too often, writing is muddled with clutter and meaning is lost in unclear language. So, if you’d like to sharpen your skills and communicate more effectively, join professional editor Giuseppe Valiante for this powerful, pens-on workshop that’s sure to give you all the write stuff. *CNT* This workshop will empower you to: • transform your writing into formal, professional copy; • appreciate and apply basic tools of narrative, structure, and clarity; • learn how to write for various audiences; • feel more confident in your writing abilities; • appreciate how to use compelling writing to appeal to clients. *APP* This workshop is based on an optimized practical approach that mixes active learning with instructor-led and individual exercises. Throughout the workshop, you’ll have the opportunity to transform examples of your own writing using the concepts and tools explained. In order to maximize engagement and knowledge transfer during our online workshops, it is highly recommended that participants keep their cameras on. *WHO* • Anyone required to write at work or who simply wants to improve their written communication. • Employees engaged in improving their company’s communications. • Executives who need to communicate effectively with employees and clients. • Communications, marketing and sales professionals who need to pitch products or services convincingly. We're flexible. That means workshops can be customized for corporate groups and offered on the date of your choosing, in your office or online. *ADD* 1) Registration fee includes electronic course materials. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full. 3) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act). 4) If you wish to pay for this workshop via invoice, please write directly to cce@concordia.ca and our service staff will assist you. *TR* [IMAGE_C:/content/dam/cce/images/trainers/Giuseppe_Valiante_2.png|Giuseppe Valiante ] Giuseppe Valiante, News Editor Atlantic/Quebec The Canadian Press newswire Giuseppe Valiante is responsible for editing multimedia content from five bureaus for CP’s national clients, which include The Globe and Mail, Toronto Star, CBC and many other reputable news organizations in Canada. Over the years, he has trained journalists around the globe and regularly gives courses and workshops on writing and editing so rest assured, he can help you make your point clearly, concisely and with purpose.

Fostering Well-Being in the Workplace

Course code: CEPS 1140EO - Duration: 3 hours

Start date: January 30, 2024

Online

*VID* *KEYB* Creating greater well-being in the workplace takes a lot more than just flex hours, an espresso machine and a pool table. It takes a deep understanding of what employees truly want and need to feel alive and fulfilled. And that’s exactly what you’ll get in this workshop with industry psychologist Julie Hanck. Based on the Science of Happiness course offered by Dr. Laurie Santos at Yale University, this invaluable session is rooted in science-based techniques that can help you create and experience a greater sense of well-being at work. And that’s something we can all feel good about. *CNT* This workshop will empower you to: • Gain experience using your personal strengths in specific work scenarios; • Discover and use the tools to be more present in the moment through savouring and gratitude; • Discover how gestures of kindness can improve your physical and mental well-being in the long term; • Determine which types of physical activity are best suited for your well-being; • Discover how to implement these tools in your real world. *APP* In this workshop, activities, group discussions and surveys will be incorporated to keep you active and engaged. To help maximize learning, we highly recommended you keep your camera on throughout the workshop. *WHO* • Business owners, team leaders, managers, HR professionals and others who want to help create greater well-being in the workplace. • Employees seeking greater workplace well-being and a renewed sense of passion in their work. We're flexible. That means workshops can be customized for corporate groups and offered on the date of your choosing, remotely or in your office. *ADD* 1) Registration fee includes electronic course materials. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full. 3) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act). 4) If you wish to pay for this workshop via invoice, please write directly to cce@concordia.ca and our service staff will assist you. *TR* [IMAGE_C:/content/dam/cce/images/trainers/2022_Julie_Hanck.jpg|Julie Hanck] Julie Hanck, PhD, Neurological Science, McGill University Julie began teaching at John Abbott College to share her passion for the brain and help overcome the pervasive mental health challenges in our society. Today, through her post-graduate studies in Positive Psychology she’s gained unique insight into the interventions and principles that can help improve subjective well-being. She regularly gives lectures and workshops showcasing the exciting progress that’s being made in this field and is eager to share that knowledge with you in this fascinating and highly practical workshop.

Effective Presentation Skills

Course code: CEPS 1100EO - Duration: 3 hours

Start date: February 1, 2024

Online

*VID* *KEYB* All eyes are on you. This is it: your big chance to keep them captivated and make your point. Are you up to it? Not yet? Well, if you take this workshop you will be. In this intensive, richly rewarding training, you’ll learn the best practices in structuring a presentation, engaging your audience and holding their attention, injecting humour, storytelling, dealing with nerves and stress, controlling your body language and much more. It’s simple: if you want to feel more in control in front of an audience no matter what you have to say, this is the place to start. Feeling ready now? *CNT* This training will enable you to: • Unlock your unique style as a presenter and communicator and use it to maximize your professional presence and help you reach your goals; • Integrate best practices in presentations and avoid distracting habits; • Learn how to structure content according to objectives, audience and content (OAC framework). *APP* This online workshop is based on an optimized practical approach. It mixes pedagogical strategies like active learning, self-assessment activities, demonstrations and individual exercises. In order to maximize engagement and knowledge transfer during our online workshops, it is highly recommended that participants keep their cameras on. *WHO* • Anyone who has to present their work or ideas and wants to improve their skills. That means you. • Employers who want to give their employees a great learning opportunity that will contribute to the success of their organization. All workshops can be customized for corporate groups. They can be offered on the date of your choosing, in your office or remotely. *ADD* 1) Registration fee includes electronic course materials. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full. 3) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act). 4) If you wish to pay for this workshop via invoice, please write directly to cce@concordia.ca and our service staff will assist you. *TR* [IMAGE_C:/content/dam/cce/images/trainers/Kathryn_Peterson.jpg|Kathryn Peterson] Kathryn Peterson, Think on your feet® | Skilled Presenter™ | HBDI®| PassionWorks™ Known for her dynamic approach during training activities, conferences and coaching sessions, Kathryn Peterson’s fields of expertise are communication, presentation skills and stress management. She has many years of experience working as a counsellor with a wide range of individuals and groups. She is the author and publisher of the popular book, ’’OSER avec ceux qui nous compliquent la vie’’ (Daring with people who complicate our lives), among others. Join Kathryn in this one-day workshop and let her guide you along the path to effective presenting.

Dealing with Difficult Personalities

Course code: CEPS 1011EO - Duration: 3 hours

Start date: February 6, 2024

Online

*VID* *KEYB* Difficult personalities. You know the type. You've probably got a few in mind. And you know the kind of conflict they can create at work. But what makes a problematic personality? What coping strategies are most effective in dealing with them? Kathryn Peterson knows. She's an expert who will teach you how to define difficult personalities and employ strategies to increase your effectiveness, comfort and confidence when dealing with people who are... well, let's just say... difficult. *CNT* This workshop will empower you to: • Identify various types of difficult personalities and learn what characterizes them; • Determine specific behaviours that trigger reactions; • Learn strategies to encourage proactive responses and shut down reactive ones; • Establish potential challenges and consequences related to difficult personalities; • Create an action plan to protect employees and the organization. *APP* This online workshop is based on an optimized practical approach that mixes active learning, self-assessment activities, demonstrations and individual exercises. In short, you’ll learn by doing and sharing. In order to maximize engagement and knowledge transfer during our online workshops, it is highly recommended that participants keep their cameras on. *WHO* • Upper management • Client service representatives • Employers who want to give their employees a great learning opportunity that will contribute to the success of their organization We're flexible. That means workshops can be customized for corporate groups and offered on the date of your choosing, remotely or in your office. *ADD* 1) Registration fee includes electronic course materials. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full. 3) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act). 4) If you wish to pay for this workshop via invoice, please write directly to cce@concordia.ca and our service staff will assist you. *TR* [IMAGE_C:/content/dam/cce/images/trainers/Kathryn_Peterson.jpg|Kathryn Peterson] Kathryn Peterson, Think on your feet® | Skilled Presenter™ | HBDI®| PassionWorks™ Known for her dynamic approach during training activities, conferences and coaching sessions, Kathryn Peterson’s fields of expertise are communication, presentation skills and stress management. She has many years of experience working as a counsellor with a wide range of individuals and groups. She is the author and publisher of the popular book, ’’OSER avec ceux qui nous compliquent la vie’’ (Daring with people who complicate our lives), among others. Kathryn will make it easy for you to deal with people who aren't.

Editing for Professionals

Course code: CEPS 1143EO - Duration: 3 hours

Start date: February 8, 2024

Online

*VID* *KEYB* Want to know what separates amateur writing from professional copy? Easy. It’s the editing. The process of refining and reducing. Knowing what to leave out, what to add in, where, and how. In short, it’s about tailoring concise, compelling copy perfectly targeted to a specific audience. If that sounds like a skill you’d like to develop, join professional editor Giuseppe Valiante for this powerful, pens-on workshop. Your readers will thank you. *CNT* This workshop will empower you to: • make your writing more convincing and professional; • appreciate and apply the basic tools of editing; • structure and present compelling ideas for specific audiences; • hone editing skills to address often-overlooked errors in business writing. *APP* This workshop is based on an optimized practical approach that mixes active learning with instructor-led and individual editing exercises; it includes a basic overview of grammar as it applies to editing. In order to maximize engagement and knowledge transfer during our online workshops, it is highly recommended that participants keep their cameras on. *WHO* • Anyone required to write and edit at work or who simply wants to improve their written communication. • Employees engaged in improving their company’s communications. • Executives who need to communicate effectively with employees and clients. • Communications, marketing and sales professionals who need to pitch products or services convincingly. We're flexible. That means workshops can be customized for corporate groups and offered on the date of your choosing, in your office or online. *ADD* 1) Registration fee includes electronic course materials. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full. 3) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act). 4) If you wish to pay for this workshop via invoice, please write directly to cce@concordia.ca and our service staff will assist you. *TR* [IMAGE_C:/content/dam/cce/images/trainers/Giuseppe_Valiante_2.png|Giuseppe Valiante ] Giuseppe Valiante, News Editor Atlantic/Quebec The Canadian Press newswire Giuseppe Valiante is responsible for editing multimedia content from five bureaus for CP’s national clients, which include The Globe and Mail, Toronto Star, CBC and many other reputable news organizations in Canada. Over the years, he has trained journalists around the globe and regularly gives courses and workshops on writing and editing so rest assured, he can help you make your point clearly, concisely and with purpose.

Active and Effective Listening

Course code: CEPS 1138EO - Duration: 3 hours

Start date: February 13, 2024

Online

*VID* *KEYB* Most of the time we can hear each other just fine. It’s listening that creates the problems. Or rather, not listening. Miscommunication, misunderstanding, missed opportunity and even potential conflict can all be avoided if we simply learn to listen actively and effectively. And the easiest way to do that is by signing up for this workshop with Nancy Lahaie. In it, you’ll learn by exploring active listening skills to fully understand what’s being said to you so you can respond appropriately and enjoy better, more effective communication in your personal and professional life. *CNT* This workshop will empower you to: • Understand the critical elements required to be an effective listener; • Identify the right behaviours to adopt to be an active and effective listener; • Assess and improve your listening skills. *APP* This workshop is based on an optimized practical approach that mixes active learning, demonstrations, sub-group discussions and individual exercises. In short, you’ll learn by doing and sharing. *WHO* • Employees and managers seeking professional growth and success. • Entrepreneurs who want to build a stronger, more sustainable company. • Employers who want to give their employees a great learning opportunity that contributes to the success of their organization. • Anyone who wants to strengthen their relationships by becoming a better listener. We're flexible. That means workshops can be customized for corporate groups and offered on the date of your choosing, remotely or in your office. *ADD* 1) Registration fee includes electronic course materials. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full. 3) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act). 4) If you wish to pay for this workshop via invoice, please write directly to cce@concordia.ca and our service staff will assist you. *TR* [IMAGE_C:/content/dam/cce/images/trainers/2022_Nancy_Lahaie.jpg|Nancy Lahaie] Nancy Lahaie, B.Sc., McGill Nancy offers more than 20 years of marketing experience in creating and growing powerful brands with innovative strategies. She is recognized for her ability to build, mobilize, and engage multi-disciplinary teams around a project, a vision and company objectives. Over the years, she has worked with both in B2B and B2C markets, in large multi-national organizations as well as Small & Medium Enterprises (SMEs). Nancy is an experienced consultant who has helped companies maximize their potential by helping them improve communication and listening skills.

Introduction to SEO

Course code: CEPS 1098EO - Duration: 3 hours

Start date: February 15, 2024

Online

*VID* *KEYB* There are over 200 million active websites out there and they’re all vying for attention. But here’s a more daunting fact: if you don’t master SEO, your website is the proverbial needle in a haystack. Impossible to find. But not to fear. In this intensive workshop lead by digital pro Tarek Riman, you’ll learn all the basics you need to maximize your reach on the web, like the role of SEO in the marketing mix, SEO stats and terms, what makes good SEO and more. You’ll also familiarize yourself with key concepts like crawling, indexing and ranking factors. It’s easy, if you want to unleash the potential of your website, this is where you should start. *CNT* This training will enable you to: • Learn the HOWs and WHYs of implementing SEO strategies from the ground up; • Discuss SEO as part of a business goal and the consumer journey; • Understand the ranking factors for SEO; • Perform an SEO audit and create recommendations based on the audit; • Recognize how web pages are crawled, indexed and ranked by search engines; • Incorporate social media and content marketing into your SEO strategy; • Identify how SEO is linked to analytics, coding, KWs, content and more. *APP* This online workshop is based on co-active coaching, conscious leadership, team performance coaching and case studies. In short, you’ll grow professionally by mastering your ability to learn, work and be productive remotely. In order to maximize engagement and knowledge transfer during our online workshops, it is highly recommended that participants keep their cameras on. *WHO* • Anyone working in a startup that’s trying to stand out on the web; • Entrepreneurs and self-employed workers who want their websites to make it to the top of searches quickly and economically; • Marketers, marketing managers, media professionals, advertising executives, content writers and web pros who want to promote websites more efficiently and/or broaden their knowledge of search; • Anyone who wants to learn how to use SEO to build stronger organizations; • Employers who want to give their employees a great learning opportunity that will contribute to the success of their organization. All workshops can be customized for corporate groups. They can be offered on the date of your choosing, remotely or in your office. *ADD* 1) Registration fee includes electronic course materials. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full 3) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act). *TR* [IMAGE_C:/content/dam/cce/images/trainers/Tarek_Riman_2022.jpg|Tarek Riman] Tarek Riman, BBA, MA, MMIE Founder | Best-Selling Author | University Instructor | Marketing Technology & Analytics Expert Tarek is a digital marketing expert who has worked with 350+ agencies, SMBs and Fortune 500s. He is certified in all the major digital platforms including AdWords, Analytics, Bing, HubSpot, Woorank, OMCP, Facebook and Hootsuite. A graduate of Concordia University, Queen's University, Berkeley University and Harvard, Tarek teaches at Concordia as well as several other Canadian and international universities. As a speaker, workshop leader and instructor, Tarek gives talks on Digital Analytics, Social Media, SEO/SEM, Digital Marketing, WordPress and Content Marketing with the goal of giving clients, companies, businesses and students the tools they need to use digital marketing effectively. Tarek is the founder of a lifestyle blog called Montrealtips.com. He donates all proceeds generated from this blog to the Breakfast Club of Canada, UN Refugee Agency and the Montreal Children's Hospital. He is also involved with NGOs and charities in Canada and worldwide. He is the author of four best-selling books: "The Camino Within," "The Secret to Capitalizing on Analytics," "The SEO Way,” and "Paid Search Marketing." Whether the goal is to drive traffic on websites, build effective SEM-based campaigns, understand key social media platforms or utilize Google Analytics to drive performance, Tarek thrives on supporting entrepreneurs, marketers and businesses to reach their full potential.

Optimizing Business Operations

Course code: CENT 1800 - Duration: 20 hours

Start date: February 19, 2024

Online

*VID* *KEYB* Entrepreneurs are often driven by ideas; but businesses are driven by processes. This course will help you blend the two to optimize the management of daily operations to increase your chances for success. In it, you'll gain a foundational understanding of operational management including defining optimal processes, managing capacity to meet demand, the principals of LEAN operations and total quality management, the basics of project management and risk management and a better understanding of how the operations of your new businesses will evolve over time. Sound like a good idea? *CNT* This course is a great way to help you: • Analyze and optimize business processes; • Design operational processes; • Forecast demand and plan capacity; • Improve operations by becoming LEAN and focusing on total quality; • Manage projects, identify risks and build contingency plans; • Estimate profitability and perform financial planning for operations; • Identify appropriate financing options for your small business. *APP* As in the workplace, teamwork is key here. Sure, there will be engaging assignments and activities, but you'll also form ad-hoc teams to discuss real-world subjects presented by business experts. You'll formulate strategies to solve problems or seize opportunities. Above all, you'll have ample chance to contribute personally to the process. Participation is paramount. This course is designed for the students to meet regularly during live synchronous learning in an online virtual classroom (Zoom). *WHO* • Students pursuing a Diploma in Entrepreneurship. • Anyone who is thinking of starting a business or simply wants to learn how to better manage business operations. • Anyone who has tried to start their own business only to realize they need professional education and guidance. • Self-employed workers and small-businesses owners who want to improve operational efficiency. • Employers who want to give their employees a great learning opportunity that will contribute to the success of their organization.

IELTS General Training Test Writing Preparation

Course code: CEEN 168 - Duration: 30 hours

Start date: February 20, 2024

In-person

Introduction to Digital Marketing

Course code: CEPS 1118EO - Duration: 3 hours

Start date: February 20, 2024

Online

*VID* *KEYB* If you ever felt like exploring the fundamental aspects of the digital marketing ecosystem, discover how the marketing world shifted from traditional to digital and to get an introduction to the major channels that make up the digital marketing strategies for a lot of successful businesses, by all means, register for this workshop! Hosted by seasoned expert Tarek Riman, this online workshop is the perfect opportunity to get an overview of analytics, data, research, trends, consumer journeys, personas and build on that through digital marketing tactics and strategies. *CNT* This training will enable you to: • Understand the importance of digital marketing for any sized business; • Get introduced to the different channels of digital marketing; • Define the roles of analytics, trends and data in digital marketing; • Create and marry personas with journeys and trends to create impactful strategies; • Discover core digital marketing tools such as SEO, SEM, Social Media and Analytics. *APP* This business-oriented workshop is based on fundamental theories, industry case studies, and real-world applications. In short, you’ll grow professionally by enhancing your knowledge of digital marketing. In order to maximize engagement and knowledge transfer during our online workshops, it is highly recommended that participants keep their cameras on. *WHO* If your area of expertise is on the following list, you could benefit greatly from this workshop: • Employees working in marketing, communications and e-commerce; • Data specialists; • Team leads; • Employers who want to give their employees a great learning opportunity that will contribute to the success of their organization. All workshops can be customized for corporate groups. They can be offered on the date of your choosing, in your office or in one of our campuses. *ADD* 1) Registration fee includes electronic course materials. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full 3) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act). 4) If you wish to pay for this workshop via invoice, please write directly to cce@concordia.ca and our service staff will assist you. *TR* [IMAGE_C:/content/dam/cce/images/trainers/Tarek_Riman_2022.jpg|Tarek Riman] Tarek Riman, BBA, MA, MMIE Founder | Best-Selling Author | University Instructor | Marketing Technology & Analytics Expert Tarek is a digital marketing expert who has worked with 350+ agencies, SMBs and Fortune 500s. He is certified in all the major digital platforms including AdWords, Analytics, Bing, HubSpot, Woorank, OMCP, Facebook and Hootsuite. A graduate of Concordia University, Queen's University, Berkeley University and Harvard, Tarek teaches at Concordia as well as several other Canadian and international universities. As a speaker, workshop leader and instructor, Tarek gives talks on Digital Analytics, Social Media, SEO/SEM, Digital Marketing, WordPress and Content Marketing with the goal of giving clients, companies, businesses and students the tools they need to use digital marketing effectively. Tarek is the founder of a lifestyle blog called Montrealtips.com. He donates all proceeds generated from this blog to the Breakfast Club of Canada, UN Refugee Agency and the Montreal Children's Hospital. He is also involved with NGOs and charities in Canada and worldwide. He is the author of four best-selling books: "The Camino Within," "The Secret to Capitalizing on Analytics," "The SEO Way,” and "Paid Search Marketing." Whether the goal is to drive traffic on websites, build effective SEM-based campaigns, understand key social media platforms or utilize Google Analytics to drive performance, Tarek thrives on supporting entrepreneurs, marketers and businesses to reach their full potential.

Sales, Networking and Business Development

Course code: CENT 1600 - Duration: 20 hours

Start date: February 20, 2024

Online

*VID* *KEYB* BizDev. It's more than just a buzzword. In fact, it could be the key to your success as an entrepreneur. But you have to do more than just understand what it means. You have to master it. Thankfully, this course will show you how. In ten short classes, you’ll learn the fundamentals of sales, networking and business development (BD) in a practical, hands-on manner. You’ll develop your skills in identifying potential clients, targeting them, dealing with them face-to- face, over the phone or on social media and managing your business relationships with them. You’ll also get valuable opportunities to practice your presentation skills and receive feedback from your instructor and your peers. In short, you’ll go a long way towards developing your BizDev skills. *CNT* This course is a great way to help you: • Define your competitive advantage to market your products or businesses; • Develop a compelling business sales pitch; • Prepare convincing sales presentations; • Build a plan to establish relationships with targeted customers; • Identify target customers using appropriate venues; • Network with potential clients in an efficient and systematic manner; • Respond to a request for proposal and negotiate an agreement; • Maintain a pipeline for potential business in order to ensure revenues over the short and long term. *APP* As in the workplace, teamwork is key here. Sure, there will be engaging assignments and activities, but you'll also form ad-hoc teams to discuss real-world subjects presented by business experts. You'll formulate strategies to solve problems or seize opportunities. Above all, you'll have ample chance to contribute personally to the process. Participation is paramount. This course is designed for the students to meet regularly during live synchronous learning in an online virtual classroom (Zoom). *WHO* • Students pursuing a Diploma in Entrepreneurship. • Self-employed workers and small-businesses owners who want to learn how to generate more business. • Anyone who has tried to start their own business only to realize they need professional education and guidance. • Marketing and sales employees who want to improve their business-development skills and/or broaden their career horizons. • Employers who want to give their employees a great learning opportunity that will contribute to the success of their organization.

Search Engine Marketing

Course code: CEMK 175 - Duration: 30 hours

Start date: February 20, 2024

Online

*VID* *KEYB* Trying to find something on the web can be a little like navigating a maze. But it doesn't have to be that way if people understand the basics of search engine marketing the way you will once you've completed this course. In just ten short classes, you'll learn how to increase traffic and brand awareness through organic and paid search engine marketing techniques. You'll get practical training on SEM tools, and learn how to set up and measure paid advertising with Google Analytics and Bing Ads. You'll also learn best practices for display ads, how to write ad copy and calls to action, as well as strategies for keyword research and more. If you want to learn the fundamentals of search engine marketing, search no more. It's right here in this course. *CNT* This course is a great way to help you: • Create, optimize and measure Ads; • Research keywords and write effective ad and landing page copy; • Collect and Analyze Analytics and data; • Implement digital marketing strategies to increase web traffic and lead generation conversions; • Optimizing, testing and implementing campaigns. *APP* In this course, you'll gain real-world skills and best practices from experienced pros who'll show you the ropes. More excitingly, you'll learn by doing. You can't get skills like this on YouTube. This course is designed for the students to meet regularly during live synchronous learning in an online virtual classroom (Zoom). *WHO* • Anyone who wants to learn the fundamentals of SEM. • Students who want to work in advertising, social media, public relations, website creation, writing for the web and management. • Employees in marketing, communications or sales who want to refresh their skills or open new horizons. • Small-business owners, entrepreneurs or association members who manage their own communications. • Business owners/managers who want to maximize their reach on the web. • Managers and executives who want to learn more about digital marketing

Social Media – Strategies and ROI

Course code: CEPR 225 - Duration: 30 hours

Start date: February 20, 2024

Online

*VID* *KEYB* This course is the follow-up to CEPR 125, which you probably really liked. No wonder. It turned something you use all day long into skills that can last a lifetime. In this course, you'll deepen your understanding of the elements required in designing a successful social media campaign. And that means ROI: return on investment. You'll keep up to date with best practices and strategies as you develop a comprehensive social media strategy to market a business or organization using social ads, supporting systems and advanced strategies on all the most popular social media sites. And that will give you a very distinct advantage. *CNT* This course is a great way to help you: • Use social media research as a strategic tool. • Define most important social media KPIs; • Collect and analyze data to expand your social media presence; • Develop a content strategy and editorial calendar; • Match social media channels to consumer journey and strategic touchpoints. • Perform a competitive and internal audit utilizing research to find best practices and recommendations • Utilize social analytics to measure ROI using platform insights and external research. *APP* In this program, you'll gain real-world knowledge, experience and insights through hands-on training from industry experts with a wealth of experience. Individual and group activities are very hands-on, bridging the gap between theory and practice. This course is designed for the students to meet regularly during live synchronous learning in an online virtual classroom (Zoom). *WHO* • Students who completed CEPR 125 and want to continue their studies. • Anyone who wants to learn the fundamentals of social media. • Students who want to work in public relations, advertising, website creation, management, or virtually any other field that communicates online. • Public relations professionals who want to broaden their own reach or that of their clients. • Students moving onward to an academic path in the web world. • Employees in marketing, communications or sales who want to refresh their skills or open new horizons. • Small-business owners or association members who manage their own communications. • Website owners/managers who want to maximize their reach on the web.

Powerful and Synergistic Teamwork

Course code: CEPS 1030EO - Duration: 3 hours

Start date: February 21, 2024

Online

*VID* *KEYB* You know the old cliché: There's no I in TEAM. As professionals, we often have to work in teams to achieve our goals. And intuitively, we understand that the team is greater than the sum of the players. So our organizational objectives are more likely to be achieved. But there's a flip side to that: team synergy is complex and success relies on meeting certain key conditions. In this powerful workshop, Sophie Lemieux will give you background knowledge on team dynamics and provide you with successful strategies to navigate colleagues, achieve better results and exceed expectations. Go, Team! *CNT* This workshop will empower you to: • Explore Tuckman’s stages of team development; • Learn to assimilate the process of creating synergistic teams; • Develop team-management skills; • Understand the role and unique contributions of an effective team manager; • Practice easily achievable team building methods for the workplace. *APP* This online workshop is based on co-active coaching, conscious leadership, team performance coaching and case studies. In short, you’ll grow professionally by mastering your ability to learn, work and be productive remotely. In order to maximize engagement and knowledge transfer during our online workshops, it is highly recommended that participants keep their cameras on. *WHO* • Managers. • Project managers. • Entrepreneurs who want to make an impact in their professional environment. • Employers who want to give their employees a great learning opportunity that will contribute to the success of their organization. We're flexible. That means workshops can be customized for corporate groups and offered on the date of your choosing, remotely or in your office. *ADD* 1) Registration fee includes electronic course materials. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full. 3) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act). 4) If you wish to pay for this workshop via invoice, please write directly to cce@concordia.ca and our service staff will assist you. *TR* [IMAGE_C:/content/dam/cce/images/trainers/2022_Sophie_Lemieux.jpg|Sophie Lemieux] Sophie Lemieux, MBA | C.Adm | C.M.C. President of Solem Management, Sophie Lemieux is a member of the Chartered Administrators of Québec (C.Adm.). She holds an MBA, a Certified Management Consultant title (C.M.C) and a Registered Corporate Coach title (RCC TM). She has over 20 years of experience in the management of multidisciplinary teams, project management, training & coaching and business development. Join Sophie's team for this workshop and discover the meaning of synergy.

Design Thinking for Powerful Strategic Planning

Course code: CEPS 1084EO - Duration: 3 hours

Start date: February 27, 2024

Online

*VID* *KEYB* Just winging it, eh? Good luck with that! Proper strategic planning is the key to success in the realization of just about any project. But what if you could go one step further to create a plan that really has impact? You can. Just sign up for this workshop with industry pro Nancy Lahaie! You'll learn the essentials of analyzing and strategizing like identifying your ideal customers and market drivers; how to plan effectively to impact customer experience; and how to measure, adjust and improve. If you want to maximize the impact of your strategic plans, we've got a plan: enroll in this workshop. *CNT* This workshop will empower you to: • Familiarize yourself with the steps involved in the strategic-planning process; • Understand the information required to build a thorough situational analysis; • Build strategies and an execution plan aligned with achievable KPIs (key performance indicators); • Measure marketing activities to maximize the budget and improve efforts. *APP* This online workshop is based on an optimized practical approach that mixes active learning, demonstrations, sub-group discussions and individual exercises. In short, you’ll learn by doing and sharing. In order to maximize engagement and knowledge transfer during our online workshops, it is highly recommended that participants keep their cameras on. *WHO* • Managers and employees who want to broaden their career horizons through professional growth. • Entrepreneurs who want to build stronger, more sustainable companies. • Employers who want to give their employees a great learning opportunity that will contribute to the success of their organization. We're flexible. That means workshops can be customized for corporate groups and offered on the date of your choosing, remotely or in your office. *ADD* 1) Registration fee includes electronic course materials. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full. 3) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act). 4) If you wish to pay for this workshop via invoice, please write directly to cce@concordia.ca and our service staff will assist you. *TR* [IMAGE_C:/content/dam/cce/images/trainers/2022_Nancy_Lahaie.jpg|Nancy Lahaie] Nancy Lahaie, B.Sc., McGill Nancy is a seasoned pro with more than 20 years of marketing experience in creating and growing powerful brands with innovative strategies. She is recognized for her ability to build, mobilize and engage multi-disciplinary teams around a project, a vision and company objectives. Over the years, she has worked with both in B2B and B2C markets, in large multi-national organizations as well as small & medium enterprises (SMEs). She's an experienced consultant who has helped companies maximize their commercial potential and she can help you maximize yours too.

Making Remote Work More Efficient

Course code: CEPS 1136EO - Duration: 3 hours

Start date: February 28, 2024

Online

*VID* *KEYB* Sorry, my mic was on mute. Yep, when it comes to online meetings, communication can be difficult. Traditional rules of interaction seem harder to follow. Procedures get muddied and misunderstandings are common. But take heart, fellow netizens, there’s a simple solution: sign up for this online workshop with industry pro Benoit Lamontagne and you’ll learn a vital new set of skills that will help you navigate the world of remote work with greater efficiency than ever. *CNT* This workshop will empower you to: • Properly prepare for an online meeting; • Gain self-awareness about your personal behavior and preferences; • Develop strategies to optimize communications while working with remote coworkers; • Adapt your communications to your team members’ preferences; • Understand the key success factors for efficient online meetings. *APP* This online workshop is based on co-active learning, theoretical information, real-world examples and case studies. In short, you’ll grow professionally by mastering your ability to learn, work and be productive remotely. To help maximize engagement and learning, we highly recommended you keep your camera on throughout the workshop. *WHO* • Employees and managers who want to improve online meeting efficiency. • Managers and business owners who want to maximize the effectiveness of online meetings. • Employers who want to give their employees a great learning opportunity that will contribute to the success of their organization. • Workers facing conflictual situations with peers or with superiors while communicating on line. • Anyone, because we all need to communicate and these days, it’s mostly done remotely. We're flexible. That means workshops can be customized for corporate groups and offered on the date of your choosing, remotely or in your office. *ADD* 1) Registration fee includes electronic course materials. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full. 3) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act). 4) If you wish to pay for this workshop via invoice, please write directly to cce@concordia.ca and our service staff will assist you. *TR* [IMAGE_C:/content/dam/cce/images/trainers/2022_Benoit_Lamontagne.jpg|Benoit Lamontagne] Benoit Lamontagne, Eng., C.Adm., MBA An electrical engineer and a member of both the Ordre des Ingénieurs du Québec (OIQ) and the Chartered Administrators of Québec (C.Adm.) Benoit has worked in the aerospace field of avionics product development for over 13 years. During that time, he’s developed specific expertise in project management, continuous improvement, and leading organizational transformation. His insights into working remotely will be an asset to you and your organization.

Building Resilience

Course code: CEPS 1038EO - Duration: 3 hours

Start date: March 7, 2024

Online

*VID* *KEYB* Change and adversity are unavoidable. What counts is how you deal with them. Some people summon their strength and move on. Others have trouble bouncing back. The difference between the two is resilience, an ability to recover quickly from difficult situations. Kathryn Peterson is particularly well versed in the subject. Her workshop will provide background into resilience research and offer you a path that helps you draw on your strengths and acquire the tools you need to build resilience in your workplace. Ready? *CNT* This workshop will empower you to: • Understand the concept of resilience and its importance in the workplace; • Identify the aspects that can promote resilience and take personal inventory of them; • Learn the four key components of resilience; • Develop a personalized action plan to develop the skills that build resilience. *APP* This online workshop is based on an optimized practical approach that mixes active learning, self-assessment activities, demonstrations and individual exercises. In short, you’ll learn by doing and sharing. In order to maximize engagement and knowledge transfer during our online workshops, it is highly recommended that participants keep their cameras on. *WHO* • Employees facing important challenges or experiencing high levels of stress, whether work-related or not. • Employers who want to give their employees a great learning opportunity that will contribute to the success of their organization. We're flexible. That means workshops can be customized for corporate groups and offered on the date of your choosing, in your office or online. *ADD* 1) Registration fee includes electronic course materials. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full. 3) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act). 4) If you wish to pay for this workshop via invoice, please write directly to cce@concordia.ca and our service staff will assist you. *TR* [IMAGE_C:/content/dam/cce/images/trainers/Kathryn_Peterson.jpg|Kathryn Peterson] Kathryn Peterson
Think on your feet® | Skilled Presenter™ | HBDI®| PassionWorks™ Known for her dynamic approach during training activities, conferences and coaching sessions, Kathryn Peterson’s fields of expertise are communication, presentation skills and stress management. She has many years of experience working as a counsellor with a wide range of individuals and groups. She is the author and publisher of the popular book, ’’OSER avec ceux qui nous compliquent la vie’’ (Daring with people who complicate our lives, among others. Want to build resilience? This is the workshop for you.

Integrated Project Management

Course code: CEPS 1079EO - Duration: 12 hours

Start date: March 12, 2024

Online

*VID* *KEYB* The biggest project is like the longest journey: they both start with a single step. In this case, that step involves taking our project-management workshop. Our two-day, active-learning experience with Benoit Lamontagne will have you working in teams to manage case-study projects. Along the way, you'll gain the tools, methods and processes you need to manage the planning, execution, control and completion of projects of virtually any size. Ready to take your first step towards more effective project management? Right this way... *CNT* This workshop will empower you to: • Understand the steps involved in the project-management process; • Gain experience with transition criteria throughout the project-management process steps; • Implement the proper tools for project costing, planning, execution control and closure; • Learn budget-status follow-up techniques for project management. *APP* This workshop employs a variety of learning strategies based on theory, interaction, discussion, practice and concrete action-planning. In order to maximize engagement and knowledge transfer during our online workshops, it is highly recommended that participants keep their cameras on. *WHO* • Junior to intermediate-level project managers and team leaders who want to learn the skills to work more effectively. • Employees who want to improve their ability to work in teams and broaden their career perspectives. • Entrepreneurs who want to better manage their projects and team members. • Employers who want to give their employees a great learning opportunity that will contribute to the success of their organization. We're flexible. That means workshops can be customized for corporate groups and offered on the date of your choosing, remotely or in your office. *ADD* 1) Registration fee includes electronic course materials. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full. 3) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act). 4) If you wish to pay for this workshop via invoice, please write directly to cce@concordia.ca and our service staff will assist you. *TR* [IMAGE_C:/content/dam/cce/images/trainers/2022_Benoit_Lamontagne.jpg|Benoit Lamontagne] Benoit Lamontagne, Eng., C.Adm., MBA Benoit is an electrical engineer by training and a member of both the Ordre des Ingénieurs du Québec (OIQ) and the Chartered Administrators of Québec (C.Adm.). He has worked in the aerospace industry in the field of avionics product development for more than 13 years. Over the years, he has developed a strong expertise in project management and management of organizational transformations. As a management consultant, Benoît uses his expertise to help his clients achieve their professional and organizational goals. He stands out by his professionalism, leadership, authenticity and high ethical values.

Understanding and Preventing Workplace Burnout

Course code: CEPS 1139EO - Duration: 3 hours

Start date: March 19, 2024

Online

*VID* *KEYB* Burnout. It’s not just a buzzword. In fact, for 35% of all Canadian workers, it’s a painful reality. One that’s only been exacerbated by the pandemic. Thankfully, there are steps that can be taken to foster a healthier work environment and prevent burnout before it occurs. And this workshop with neuro-psychologist Julie Hanck can help you learn how to do both. From identifying the causes of burnout to implementing healthier workplace practices, you’ll deepen your understanding of this devastating modern phenomenon to help make a positive difference in your organization. *CNT* This workshop will empower you to: • Understand burnout and identify it in your employees’/team members’ behaviours; • Learn how to prevent burnout in your workplace; • Build a sense of community to help reinforce resilience and engagement within your team; • Communicate more effectively with individuals who are experiencing high levels of stress and anxiety; • Familiarize yourself with available resources and become comfortable normalizing their use. *APP* In this workshop, activities, group discussions and surveys will be incorporated to keep you active and engaged. To help maximize learning, we highly recommended you keep your camera on throughout the workshop. *WHO* • Business owners, team leaders, managers, HR professionals and others who want to better understand burnout so they can help prevent it in their workplace. • Employees and anyone else who want a greater understanding of what causes burnout and how to prevent it. We're flexible. That means workshops can be customized for corporate groups and offered on the date of your choosing, remotely or in your office. *ADD* 1) Registration fee includes electronic course materials. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full. 3) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act). 4) If you wish to pay for this workshop via invoice, please write directly to cce@concordia.ca and our service staff will assist you. *TR* [IMAGE_C:/content/dam/cce/images/trainers/2022_Julie_Hanck.jpg|Julie Hanck] Julie Hanck, PhD, Neurological Science, McGill University Julie began teaching at John Abbott College to share her passion for the brain and help overcome the pervasive mental health challenges in our society. Today, through her post-graduate studies in Positive Psychology she’s gained unique insight into the interventions and principles that can help improve subjective well-being. She regularly gives lectures and workshops showcasing the exciting progress that’s being made in this field and is eager to share that knowledge with you in this fascinating and highly practical workshop.

Improve Your Time Management

Course code: CEPS 1081EO - Duration: 6 hours

Start date: March 20, 2024

Online

*VID* *KEYB* Sorry, but you can't add an infinite number of hours to your work day. What you can do is use the hours you have more effectively. And that's exactly what you'll learn to do in this workshop led by management professional Sophie Lemieux. With her help, you'll gain practical skills and solutions that will help you analyze your goals, priorities and interruptions. You'll also develop workable strategies to manage your time as efficiently as possible. Sound like something you should add to your to-do list? Quick. Time's ticking... *CNT* This workshop will empower you to: • Develop a concrete, personalized time-management methodology; • Learn how to manage interruptions, priorities and emergencies; • Hone your time-management reflexes and adapt them to the realities of the workplace. *APP* This online workshop is based on an optimized practical approach that mixes active learning, self-assessment activities, demonstrations and individual exercises to help develop your skills. In short, you’ll learn by doing and sharing. In order to maximize engagement and knowledge transfer during our online workshops, it is highly recommended that participants keep their cameras on. *WHO* • Employees seeking professional growth and success. • Managers, entrepreneurs and self-employed professionals who want to who want to improve their efficiency in the workplace. • Anyone who wants to improve their ability to deal with multiple priorities. • Employers who want to give their employees a great learning opportunity that will contribute to the success of their organization. We're flexible. That means workshops can be customized for corporate groups and offered on the date of your choosing, remotely or in your office. *ADD* 1) Registration fee includes electronic course materials. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full. 3) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act). 4) If you wish to pay for this workshop via invoice, please write directly to cce@concordia.ca and our service staff will assist you. *TR* [IMAGE_C:/content/dam/cce/images/trainers/2022_Sophie_Lemieux.jpg|Sophie Lemieux] Sophie Lemieux, MBA | C.Adm | C.M.C. President of Solem Management, Sophie Lemieux is a member of the Chartered Administrators of Québec. She holds an MBA, a Certified Management Consultant title (C.M.C) and a Registered Corporate Coach title (RCC TM), all of which make her one of the strongest Management consultants in Québec. She has over 20 years of experience in the management of multidisciplinary teams, project management, training & coaching and business development.

Emotional Skills for Turbulent Times

Course code: CEPS 1032EO - Duration: 3 hours

Start date: March 21, 2024

Online

*VID* *KEYB* Diplomas, skills and experience will get you hired. But if you really want to set yourself apart and thrive in today's highly competitive workplace, you need something more: emotional and social intelligence. Kathryn Peterson can help you achieve them both. In this workshop, Kathryn will show you how controlling your emotions and reading social signals will have a significant impact on the climate of your organization and on your overall performance and productivity. She'll teach you simple, practical, effective ways to navigate the turbulent waters of workplace relationships and further your professional success. *CNT* This workshop will empower you to: • Understand the theoretical and practical elements that constitute emotional and social intelligence; • Learn about the impact of emotional and social intelligence, stress management, behavioural changes, communication processes and interpersonal relations; • Acquire strategies to increase emotional and social intelligence; • Establish an emotional and social intelligence action plan. *APP* This online workshop is based on an optimized practical approach that mixes active learning, self-assessment activities, demonstrations and individual exercises. In short, you’ll learn by doing and sharing. In order to maximize engagement and knowledge transfer during our online workshops, it is highly recommended that participants keep their cameras on. *WHO* • Employees seeking professional growth and success; • Individuals struggling with their own emotions or those of their colleagues; • Employers who want to give their employees a great learning opportunity that will contribute to the success of their organization. We're flexible. That means workshops can be customized for corporate groups and offered on the date of your choosing, remotely or in your office. *ADD* 1) Registration fee includes electronic course materials. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full. 3) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act). 4) If you wish to pay for this workshop via invoice, please write directly to cce@concordia.ca and our service staff will assist you. *TR* [IMAGE_C:/content/dam/cce/images/trainers/Kathryn_Peterson.jpg|Kathryn Peterson] Kathryn Peterson, Think on your feet® | Skilled Presenter™ | HBDI®| PassionWorks™ Known for her dynamic approach during training activities, conferences and coaching sessions, Kathryn Peterson’s fields of expertise are communication, presentation skills and stress management. She has many years of experience working as a counsellor with a wide range of individuals and groups. She is the author and publisher of the popular book, ’’OSER avec ceux qui nous compliquent la vie’’ (Daring with people who complicate our lives), among others. Take part in this workshop with Kathryn and stimulate your professional life.

Conflict Management

Course code: CEPS 1109EO - Duration: 3 hours

Start date: March 28, 2024

Online

*VID* *KEYB* Conflict occurs every day in the workplace. Amidst this conflict, real (sometimes deep!) improvement can be made to the work performed by a team. Sometimes, conflict will appear to be resolved but will resurface every now and then, a little bit like recurring back pain. Other conflict unfortunately escalates to the point where usual tasks cannot be performed efficiently. Everybody reacts differently towards conflict. Knowing one self and managing relationships are at the very core of our ability to manage conflict. Although there is no single methodology to resolve conflict, this online training will allow you to better understand how to act when conflict is detected. You can also count on Benoit Lamontagne’s expertise to provide you with the best possible tools to implement long-lasting, efficient and effective processes. *CNT* This training will enable you to: • Build awareness for the different types of conflict that can arise in a workplace; • Discover how to prevent unproductive conflict at work; • Learn the behavior to adopt when a conflict escalates; • Understand what skills must be developed in order to better manage conflict. *APP* This online workshop is based on co-active learning, theoretical information, real-world examples and case studies. In short, you’ll grow professionally by mastering your ability to learn, work and be productive through conflict management. In order to maximize engagement and knowledge transfer during our online workshops, it is highly recommended that participants keep their cameras on. *WHO* • Anyone, because let’s be honest, conflict can arise in many situations; • Employees facing conflictual situations with peers or with superiors; • Employers who want to give their employees a great learning opportunity that will contribute to the success of their organization. We're flexible. That means workshops can be customized for corporate groups and offered on the date of your choosing, in your office or in one of our campus locations. *ADD* 1) Registration fee includes course materials, lunch and refreshments. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full. 3) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act). 4) If you wish to pay for this workshop via invoice, please write directly to cce@concordia.ca and our service staff will assist you. *TR* [IMAGE_C:/content/dam/cce/images/trainers/Photo_Benoit_Lamontagne.jpg|Benoit Lamontagne] Benoit Lamontagne
Ing., Adm.A., Candidat MBA, Candidat C.M.C. Benoit is an electrical engineer and a member of both the Ordre des Ingénieurs du Québec (OIQ) and the Chartered Administrators of Québec (C.Adm.) who has worked in the aerospace industry, in the field of avionics product development, for over 13 years. During that time, Benoît developed an expertise in project management, continuous improvement and leading organizational transformations.

Adobe Illustrator

Course code: CEDP 200 - Duration: 40 hours

Start date: April 2, 2024

Online

*VID* *KEYB* It's pretty obvious: clip art doesn't cut it anymore. If you want to work in advertising, website design, graphic arts or any number of visually creative fields, you have to know Adobe Illustrator. You'll learn how to use the latest drawing tools, professional colour and type controls to experiment freely and render your ideas quickly and intuitively using the most powerful computers and the most recent versions of Adobe's software. This is also your chance to learn some more advanced tools and techniques to create illustrations, text effects, and line art. You’ll even dive into more detailed features like gradient meshes, live trace, live colour and advanced drawing techniques – all taught by an experienced graphic design professional. By the end of this course, you will really develop your creative flair using Adobe Illustrator. *CNT* This course is a great way to help you: • Learn the basic and more advanced features of Adobe Illustrator • Familiarize yourself with industry-standard digital drawing tools and techniques, type and colour controls • Develop your skill at creating illustrations, text effects and line art • Increase your ability to express yourself creatively in a digital medium • Create portfolio worthy illustrated work. • Create corporate identities, logos and icons. *APP* In this course, you will learn directly from industry professionals who will share the latest industry insights and challenge you with real-world problems. More excitingly, you’ll learn through hands-on projects using the very latest software. Did we mention that your projects will be transferred into ready-to-go portfolio pieces? This course is designed for the students to meet regularly during live synchronous learning in an online virtual classroom (Zoom). *WHO* • Anyone who wants to learn the fundamentals of desktop publishing. • Students who want to work in advertising, animation, graphic design, illustration, printmaking, page layout and digital publication. • Anyone interested in updating their professional portfolio with the latest design trends. • Students looking onward to an academic path in design. • Employees in marketing, communications or sales who want to refresh their skills or are open new horizons. • Small business owners or association members who manage their own communications. • Exhibition designers, fine artists, interior designers, landscape architects, multimedia specialists, photographers and UX designers could also greatly benefit from courses in this program.

English Intensive Advanced One

Course code: CEEI 710 - Duration: 260 hours

Start date: April 2, 2024

Blended

*VID* *KEYB* Relate and Debate. You now have a strong foundation in listening, speaking, reading and writing. You're also quite comfortable with challenging topics and material. But you're not going to stop now, are you? Good, because it's time to get down to business. This course focuses on lively debates and persuasion through individual and panel presentations. You'll conduct interviews outside the classroom then present your findings in class. You'll study topics related to the workplace, education and community, refining the skills you'll need to function in a university or professional setting. The Advanced One Course will be a breakthrough in understanding the role English will play in your life and career. It's also the last step in your preparation for your last course and your certificate of competency. *CNT* This course is a great way to help you: • Develop critical listening skills and strategies in a real-world context; • Speak with fluency and clarity on a variety of academic and professional topics; • Construct sentences with correct word order, spelling and punctuation; • Write short essays with well-developed, well-organized paragraphs; • Gain confidence living and working in English; • Broaden your academic, social and professional horizons; • Have the intercultural experience of a lifetime; • Work towards meeting the language-proficiency requirements to enter Concordia University. *APP* This program takes an integrative approach to language learning that is collaborative, experiential, student-centered and community-based. In short, you’ll learn by doing, sharing, exchanging and… living in English. *WHO* • Advanced speakers who want to improve their English. • Students who want to work towards their certificate of proficiency. • Students who want to go on to university in North America. • People trying to enter the job market or improve their employment opportunities. • Anyone who wants to discover the English culture in Canada. *ADD* A placement test will be given prior to registration to ensure you end up in the course that's right for you. The program is offered 4 times a year (Fall, Winter, Spring and Summer)

English Intensive: Advanced Two

Course code: CEEI 810 - Duration: 260 hours

Start date: April 2, 2024

Blended

*VID* *KEYB* On Top of Your Game. At this level, you're quite proficient in English and want to go to university. Or perhaps you simply want to enhance your professional potential. Either way, this course if for you. Here, you'll read a contemporary Canadian novel and work on a related in-depth project. You'll conduct library research, write a research paper and make a formal presentation before the class. Individual attention from your teacher will help you develop your critical thinking skills as you gain confidence and independence in your academic ability. Then, at the end of the class, you'll celebrate with your classmates who, like you, will have earned their language-proficiency requirements for university entrance. Congratulations. *CNT* This course is a great way to help you: • Develop critical listening skills and strategies in a real-world context; • Develop your library and research skills for university or the workplace; • Speak with fluency and clarity on a variety of in-depth social, academic and professional topics; • Construct complex, compound sentences with correct word order, spelling and punctuation; • Employ appropriate expressions and transitions in writing and speech; • Gain confidence living and working in English; • Broaden your academic, social and professional horizons; • Have the intercultural experience of a lifetime; • Meet the language-proficiency requirements to enter Concordia University. *APP* This program takes an integrative approach to language learning that is collaborative, experiential, student-centered and community-based. In short, you’ll learn by doing, sharing, exchanging and… living in English. *WHO* • High-advanced speakers who want to improve their English. • Students who want to work towards their certificate of proficiency. • Students who want to go on to university in North America. • People trying to enter the job market or improve their employment opportunities. • Anyone who wants to discover the English culture in Canada. *ADD* A placement test will be given prior to registration to ensure you end up in the course that's right for you. The program is offered 4 times a year (Fall, Winter, Spring and Summer)

Hiring and Developing Talent

Course code: CELD 1300 - Duration: 30 hours

Start date: April 2, 2024

Online

*VID* *KEYB* Let’s face it: as a manager, you’re only as good as your team. The good news is that with the right knowledge, skills and experience, you can build your dream team from the ground up by recruiting, hiring and developing the right people. And this course is the place to start. In it, you’ll learn how to hire and integrate the right employees, conduct performance reviews, provide feedback effectively and use coaching techniques to help your team members reach their full potential. Your employees are the raw material, the essence of your organization. It’s up to you to choose the right ones and shape them to your vision of success. Want to learn how? *CNT* This course is a great way to help you: • Understand the responsibilities of the manager and the HR department with regard to recruitment and hiring; • Learn the impact of hiring mistakes on the manager and the organization; • Better understand the purpose of a resumé and the impact of social media on ethics and the information it can provide; • Develop specific interviewing skills; • Learn how to conduct and create reports on performance reviews; • Learn about the various types of feedback and practice giving them effectively; • Gain understanding of coaching styles and learn about various coaching techniques. *APP* Students will engage in practical and critical thinking courses allowing them to reflect and project themselves in their current or future work environment. Teachers will use many pedagogical techniques such as case studies, group discussions, team presentations, introspection questionnaires to apply learning to real-world experiences. This course is designed for the students to meet regularly during live synchronous learning in an online virtual classroom (Zoom). *WHO* • Students and business professionals who want greater knowledge and experience in hiring and developing talent within their organizations. • Mid-level managers and other business professionals who want to broaden their team-building skills. • New and lower-level managers who want to move into a higher management role. • Recent business grads who want to enter the workforce or business professionals seeking a promotion. • Newcomers to Canada who want a certificate or diploma from a respected Canadian institution.

IELTS Academic Test Writing Preparation

Course code: CEEN 167 - Duration: 30 hours

Start date: April 2, 2024

In-person

Intro to Human Resources

Course code: CEHR 1150 - Duration: 40 hours

Start date: April 2, 2024

Online

*VID* *KEYB* There is far more to Human Resources than just hiring employees. In fact, it's a profession that covers everything from staff selection, orientation and training, to wage and salary administration, benefits management and pension plans. And you'll learn all about those subjects and more in this engaging course. You'll be introduced to the critical components of HR management, you'll acquire the skills and knowledge you need to effectively manage employment relationships, and you'll develop your ability to perform the functions of a human resource professional. Then you can do the hiring. *CNT* This course is a great way to help you: • Assess human resources problems within the context of the organization; • Develop recruitment, selection, orientation, and training plans; • Implement an effective performance evaluation system; • Create an equitable compensation system; • Develop human resources communications skills. *APP* As in the workplace, teamwork is key here. Sure, there will be engaging assignments and activities, but you'll also form ad-hoc teams to discuss real-world subjects presented by business experts. You'll formulate strategies to solve problems or seize opportunities. Above all, you'll have ample chance to contribute personally to the process. This course is designed with a combination of online live synchronous learning where the instructor and the students meet in a virtual classroom (Zoom) at the same time, and asynchronous work guided by the instructor and completed by students in their own time. *WHO* • Students who want an introduction to the essentials of human resources. • Students who want to pursue studies in human resources. • Anyone who wants a career in human resources. • Budding entrepreneurs who want to understand how to hire and retain employees. • Foreign business students who want to improve their understanding of Canadian human resources. • Any employer or employee who wants to understand the basics of human resources.

Intro to Python

Course code: CEBD 1100 - Duration: 30 hours

Start date: April 2, 2024

Online

Course code: CEWP 215 - Duration: 30 hours

Start date: April 2, 2024

Online

Java Web Services and Databases

Course code: CEJV 670 - Duration: 40 hours

Start date: April 2, 2024

Online

JavaScript Microservices – NodeJS and MySQL

Course code: CEWD 430 - Duration: 30 hours

Start date: April 2, 2024

Online

Recruitment and Talent Selection

Course code: CEHR 1250 - Duration: 40 hours

Start date: April 2, 2024

Online

*VID* *KEYB* 34 people applied for the job but only one will get it. Aside from the obvious factors like experience, what criteria do you use to select the best candidates? Well, you're about to find out because the focus of this course is on developing a strategic recruitment approach, screening, assessment and evaluation of candidates while complying with labour laws. You'll learn how to locate qualified candidates and employ appropriate recruitment channels while improving the overall efficiency of the recruitment process. If that sounds interesting, you're a perfect candidate for this course. *CNT* This course is a great way to help you: • Identify the elements that impact an organization’s recruitment and selection of qualified candidates; • Develop recruitment and selection plans, employing appropriate resources and tools; • Create job descriptions and job specifications based on a thorough job analysis; • Employ non-discriminatory screening procedures and processes that satisfy legal requirements; • Conduct effective interviews using appropriate technique based on a particular hiring situation; • Use effective testing methods during the selection process. *APP* As in the workplace, teamwork is key here. Sure, there will be engaging assignments and activities, but you'll also form ad-hoc teams to discuss real-world subjects presented by human resources experts. You'll formulate strategies to solve problems or seize opportunities. Above all, you'll have ample chance to contribute personally to the process. This course is designed with a combination of online live synchronous learning where the instructor and the students meet in a virtual classroom (Zoom) at the same time, and asynchronous work guided by the instructor and completed by students in their own time. *WHO* • Students who have completed CEHR 1150 and want to continue their studies. • Students who want an introduction to the essentials of recruitment and selection. • Students who want to pursue studies in human resources. • Anyone who wants a career in human resources. • Any employer or employee who wants to understand the basics of recruitment • Foreign business students who want to improve their understanding of recruitment in Canada.

Course code: CEJN 136 - Duration: 30 hours

Start date: April 2, 2024

Online

Search Engine Marketing

Course code: CEMK 175 - Duration: 30 hours

Start date: April 2, 2024

Online

*VID* *KEYB* Trying to find something on the web can be a little like navigating a maze. But it doesn't have to be that way if people understand the basics of search engine marketing the way you will once you've completed this course. In just ten short classes, you'll learn how to increase traffic and brand awareness through organic and paid search engine marketing techniques. You'll get practical training on SEM tools, and learn how to set up and measure paid advertising with Google Analytics and Bing Ads. You'll also learn best practices for display ads, how to write ad copy and calls to action, as well as strategies for keyword research and more. If you want to learn the fundamentals of search engine marketing, search no more. It's right here in this course. *CNT* This course is a great way to help you: • Create, optimize and measure Ads; • Research keywords and write effective ad and landing page copy; • Collect and Analyze Analytics and data; • Implement digital marketing strategies to increase web traffic and lead generation conversions; • Optimizing, testing and implementing campaigns. *APP* In this course, you'll gain real-world skills and best practices from experienced pros who'll show you the ropes. More excitingly, you'll learn by doing. You can't get skills like this on YouTube. This course is designed for the students to meet regularly during live synchronous learning in an online virtual classroom (Zoom). *WHO* • Anyone who wants to learn the fundamentals of SEM. • Students who want to work in advertising, social media, public relations, website creation, writing for the web and management. • Employees in marketing, communications or sales who want to refresh their skills or open new horizons. • Small-business owners, entrepreneurs or association members who manage their own communications. • Business owners/managers who want to maximize their reach on the web. • Managers and executives who want to learn more about digital marketing

Search Engine Optimization

Course code: CEWD 365 - Duration: 30 hours

Start date: April 2, 2024

Online

*VID* *KEYB* You probably got to this page because you're already familiar with the quality of education here. But what if you were just Googling something? The first few results would be paid ads, but after that it's all Search Engine Optimization: the science of having your website stand out among the 1 billion websites online today. In this course, you'll learn proven techniques to increase the number of visitors to a website. You'll earn how SEO fits into the marketing mix and all about keyword mapping research and selection, placement and density, tagging, linking, recommendations on site design, performance, and social media tactics. Remember: if they can't find you online, you don't exist. If that's the case, press reboot and take this course. *CNT* This course is a great way to help you: • Understand the role of SEO in the digital marketing eco-system and consumer journey; • Identify SEO trends and insights; • Understand how web pages are crawled, indexed and ranked by search engines and create an SEO optimized website/landing page; • Accurately track, measure and analyze web metrics and statistics; • Create a detailed technical and content audit. *APP* In this program, you'll gain real-world knowledge, experience and insights through hands-on training from industry experts with a wealth of experience. Individual and group activities are very hands-on, bridging the gap between theory and practice. This course is designed for the students to meet regularly during live synchronous learning in an online virtual classroom (Zoom). *WHO* • Anyone who wants to learn the fundamentals of SEO. • Students who want to work in advertising, social media, public relations, website creation, writing for the web and management. • Employees in marketing, communications or sales who want to refresh their skills or open new horizons. • Small-business owners, entrepreneurs or association members who manage their own communications. • Business owners and managers who want to maximize their reach on the web.

Course code: CEDP 350 - Duration: 40 hours

Start date: April 3, 2024

Online

*VID* *KEYB* In this course you learn to apply the fundamentals of graphic design to create a document with numerous pages and differing layouts with Adobe InDesign. The smooth integration of Illustrator, Photoshop, and Acrobat enables you to create professional-quality page layouts. You’ll apply what you learned in concrete projects to produce a variety of documents like magazine layouts, pamphlets, brochures, annual reports and more. You’ll also dive into the digital world to create publications for mobile devices like smart phones and tablets by adding interactivity, using screen-size reflow, adding audio and video, as well as designing eBooks and interactive pdf solutions for web clients. By the end of this course, you’ll have a solid preparation for your future employment in the fast-paced world of graphic arts or advertising. *CNT* This course is a great way to help you: • Learn how to integrate text, graphics, design, and page layout techniques to produce professional quality documents • Prepare complex multiple-page documents using style sheets • Understand how to work with layers to produce print documents including pamphlets, brochures, and magazine layouts • Use advanced typographic options • Learn basic pre-press notions to apply through the InDesign interface • Understand the different formats, screen sizes and requirements for mobile devices • Convert print publications to digital formats • Add interactivity to e-publications *APP* In this course, you will learn directly from industry professionals who will share the latest industry insights and challenge you with real-world problems. More excitingly, you’ll learn through hands-on projects using the very latest software. Did we mention that your projects will be transferred into ready-to-go portfolio pieces? This course is designed for the students to meet regularly during live synchronous learning in an online virtual classroom (Zoom). *WHO* • Anyone who wants to learn the fundamentals of desktop publishing. • Students who want to work in advertising, animation, graphic design, illustration, printmaking, page layout and digital publication. • Anyone interested in updating their professional portfolio with the latest design trends. • Students looking onward to an academic path in design. • Employees in marketing, communications or sales who want to refresh their skills or are open new horizons. • Small business owners or association members who manage their own communications. • Exhibition designers, fine artists, interior designers, landscape architects, multimedia specialists, photographers and UX designers could also greatly benefit from courses in this program.

Development and Programming Basics

Course code: CEWP 210 - Duration: 30 hours

Start date: April 3, 2024

Online

Effective Public Speaking

Course code: CEPR 115 - Duration: 20 hours

Start date: April 3, 2024

Blended

*VID* *KEYB* Your hands are clammy, you're sweating, you're breathing heavily and your heart rate is through the roof. Either you just ran a 20k race or you're about to give a speech in front of 100 people. It's true: public speaking can be daunting, but this course will help you overcome your fears and hone your skills. You'll learn how to develop and organize your ideas and prepare your support material. You'll practice rehearsing properly to make your presentation as effective as possible. And you'll try different types of speaking to get the feedback, practice and confidence you need to succeed. You see! Your pulse is back to normal already. *This course is a combination of on-campus classes and online synchronous classes. *CNT* This course is a great way to help you: • Create and present a speech on how to inform and convince; • Understand how to use the power of storytelling to develop compelling presentations; • Demonstrate effective evaluation and constructive criticism; • Understand and integrate the steps required to deliver a clearly organized speech; • Learn the techniques to create and deliver an effective sales pitch; • Learn how to integrate research into a speech and how to properly use visual aids. *APP* This course brings PR to life through active learning to simulate interconnected, real-world cases, assignments, discussions with the instructor and peers . *WHO* • Students exploring studies and/or careers in media, advertising or public relations. • C-suite executives who need to lead teams and have them buy into the company's direction. • Managers who want to better communicate with their departments. • Researchers who need to present their research to their peers and the public. • Anyone who wants to improve their ability to present with ease and conviction. • Entrepreneurs who need to sell their ideas and passion to raise venture capital. • Corporate employees who want to climb the corporate ladder into management. • Second language speakers of English who want to brush up on their speaking skills.

Intro to Business

Course code: CEBU 1150 - Duration: 40 hours

Start date: April 3, 2024

Online

*VID* *KEYB* The expression "You're in business" means everything's in great shape. In the real business world, that only happens when you've mastered the essentials. And this course is a great place to start. Your instructor has the hands-on experience to teach you about the principal functions of business, its organizational aspects, the elements of business that are controllable, and more importantly, those that aren't. You'll develop your business language and learn the essentials of entrepreneurship. Seriously, if you want a career in business, either for a company or yourself, don't miss this first crucial step. *CNT* This course is a great way to help you: • Explain the various business functions and how they relate to day-to-day activities of the organization • Apply business concepts in a real-world managerial and/or entrepreneurial context; • Analyze, plan for, and respond to the uncontrollable environments that impact an organization; • Recognize and consider the ethical and social implications of decision-making. *APP* As in the workplace, teamwork is key here. Sure, there will be engaging assignments and activities, but you'll also form ad-hoc teams to discuss real-world subjects presented by business experts. You'll formulate strategies to solve problems or seize opportunities. Above all, you'll have ample chance to contribute personally to the process. This course is designed with a combination of online live synchronous learning where the instructor and the students meet in a virtual classroom (Zoom) at the same time, and asynchronous work guided by the instructor and completed by students in their own time. *WHO* • Students who want an introduction to the essentials of business. • Students who want to pursue a career in any type of business. • Budding entrepreneurs who want to get off on the right foot. • Anyone who wants to learn more about organizational structures. • Foreign business students who want to improve their North American business vocabulary and understanding.

Intro to Creative Writing

Course code: CEJN 116 - Duration: 30 hours

Start date: April 3, 2024

Online

Intro to Programming with Java 1

Course code: CEJV 416A - Duration: 30 hours

Start date: April 3, 2024

Online

*VID* *KEYB* Great, you’ve had your intro to development and programming. Now it’s time to focus on something really exciting, like Java. Here you’ll be introduced to the fundamentals of procedural programming, with a short introduction to object-oriented coding. You’ll learn some key programming structures like data types, operators, branching and looping structures, user-defined methods, and basic data structures. You also have a chance to design and develop classes that use OOP features like encapsulation while gaining skills in GUI programming using the JavaFX platform. Once you’ve completed this course, you’ll be able to design, code, and test procedural and object-oriented programs. You’ll also be ready for the next step in your Java journey. *CNT* This course is a great way to help you: • Create interactive console programs using Java; • Use the command-line to package and run Java classes; • Use the Intelli-J IDE to develop and run your code; • Use the debugging facility to help develop software; • Create embedded documentation within your Java code; • Implement basic algorithms and data structures. *APP* This course features lectures and hands-on programming practice led by seasoned industry professionals who’ll guide you every step of the way as you learn industry standards and best practices. To succeed, you will be required to do 5-10 hours of work per week outside of class time. If you have little or no prior knowledge, you’ll need more time to gain familiarity with the concepts. Note that this is an online, synchronous course. *WHO* • Students working to complete their diploma program in Java development. • Anyone who wants to take the first step towards a career as a Java developer. • Anyone who wants to develop or broaden their programming skills. • Business owners and managers in technical domains who want to better understand and evaluate Java programming code. • Programmers who want to learn a new language to open new career horizons.

Intro to Programming with JavaScript

Course code: CEWD 432 - Duration: 40 hours

Start date: April 3, 2024

Online

Search Engine Optimization

Course code: CEWD 365 - Duration: 30 hours

Start date: April 3, 2024

Online

*VID* *KEYB* You probably got to this page because you're already familiar with the quality of education here. But what if you were just Googling something? The first few results would be paid ads, but after that it's all Search Engine Optimization: the science of having your website stand out among the 1 billion websites online today. In this course, you'll learn proven techniques to increase the number of visitors to a website. You'll earn how SEO fits into the marketing mix and all about keyword mapping research and selection, placement and density, tagging, linking, recommendations on site design, performance, and social media tactics. Remember: if they can't find you online, you don't exist. If that's the case, press reboot and take this course. *CNT* This course is a great way to help you: • Understand the role of SEO in the digital marketing eco-system and consumer journey; • Identify SEO trends and insights; • Understand how web pages are crawled, indexed and ranked by search engines and create an SEO optimized website/landing page; • Accurately track, measure and analyze web metrics and statistics; • Create a detailed technical and content audit. *APP* In this program, you'll gain real-world knowledge, experience and insights through hands-on training from industry experts with a wealth of experience. Individual and group activities are very hands-on, bridging the gap between theory and practice. This course is designed for the students to meet regularly during live synchronous learning in an online virtual classroom (Zoom). *WHO* • Anyone who wants to learn the fundamentals of SEO. • Students who want to work in advertising, social media, public relations, website creation, writing for the web and management. • Employees in marketing, communications or sales who want to refresh their skills or open new horizons. • Small-business owners, entrepreneurs or association members who manage their own communications. • Business owners and managers who want to maximize their reach on the web.

Course code: CECD 559 - Duration: 30 hours

Start date: April 3, 2024

Online

*VID* *KEYB* You successfully completed the first SolidWorks course. Solid work, props to you. Now it's time to get really serious, with SolidWorks Level II, one of the world's most popular CAD/MCAD programs. In this course, you'll develop intermediate professional skills and techniques and progress to more advanced model-creation features. Among others, you'll learn the following SolidWorks concepts: 3D solid, surface and sheet-metal modeling, design for plastic, welded structures, project design procedures, multi-part modeling and assemblies, interface checking, and, as if that weren't enough, simulation and design studies techniques. In short, it's a great way to model yourself for your future career. *CNT* This course is a great way to help you: • Perfect your SolidWorks skills; • Create and model CAD geometry using advanced techniques; • Analyze models and assemblies for real-world applications; • Produce models and drawings required for manufacturing; • Develop professional-level skills and techniques. *APP* In this course, you'll gain real-world knowledge, experience and insights through lectures from an experienced pro who'll show you the ropes. More excitingly, you'll learn through hands-on projects using the very latest software. This course is designed for the students to meet regularly during live synchronous learning in an online virtual classroom (Zoom). *WHO* • Students who completed CECD 459 and want to continue their studies. • Anyone who wants to understand the fundamentals of 3D modeling. • Students who want to learn AutoCAD and SolidWorks. • Students who want to pursue a job in modeling, 3D modeling, 3D printing, any type of engineering, architecture, drafting, manufacturing, designers, draftspersons, machinists and woodworkers or other related fields. • Engineering undergraduates and graduate students in Industrial and mechanical specializations. • CEGEP students who want to prepare for undergraduate degrees and employment.

Visual Design and Branding

Course code: CEDP 100 - Duration: 40 hours

Start date: April 3, 2024

Online

*VID* *KEYB* Graphic design has immense power to persuade. Logos, posters, print ads, websites, no matter what the medium, if the graphics aren't spot on you won't hit your target market. And that's the name of the game. In this course, you'll get acquainted with the fundamentals of graphic communication and design. You’ll learn about layout, typography, colour, and visual identity. You’ll also dig a little deeper and learn about branding strategies and acquiring some of the practical tools you’ll need to work in advertising and communications. Project-based sessions will teach you techniques to help visualize and develop your ideas and explore the power of branding and corporate identity applied through diverse media. All work will be computer-based and will cover an exciting array of graphic applications. *CNT* This course is a great way to help you: • Understand the fundamentals of graphic communication, design, and branding strategies • Apply the appropriate work method adapted to media strategy and proper target audience • Understand the power of color, type and image applied to a specific medium • Apply design content with a clear understanding of technical media specifications • Design visual elements to serve a specific message • Create visual identities • Design graphics for diverse media and advertising materials • Prepare a design brief and contract • Develop a critical thinking method and apply it to visual communication. • Create portfolio worthy projects. *APP* In this course, you will learn directly from industry professionals who will share the latest industry insights and challenge you with real-world problems. More excitingly, you’ll learn through hands-on projects using the very latest software. Did we mention that your projects will be transferred into ready-to-go portfolio pieces? This course is designed for the students to meet regularly during live synchronous learning in an online virtual classroom (Zoom). *WHO* • Anyone who wants to learn the fundamentals of desktop publishing. • Students who want to work in advertising, animation, graphic design, illustration, printmaking, page layout and digital publication. • Anyone interested in updating their professional portfolio with the latest design trends. • Students looking onward to an academic path in design. • Employees in marketing, communications or sales who want to refresh their skills or are open new horizons. • Small business owners or association members who manage their own communications. • Exhibition designers, fine artists, interior designers, landscape architects, multimedia specialists, photographers and UX designers could also greatly benefit from courses in this program.

Course code: CEDP 300 - Duration: 40 hours

Start date: April 3, 2024

Online

*VID* *KEYB* It's not enough for a website to work. It has to flow properly and look great, too. In this course, you’ll learn basic and advanced concepts of website design and you’ll have plenty of opportunities to use those concepts to create compelling websites of your own. First, you'll learn how to code in HTML, which is awesomely geeky. Then you'll move on to code-editing features and learn how to style your pages using CSS. Finally, you'll learn some more advanced concepts of web-page design, including cascading style sheets, Java script, CSS3, jQuery and layout design for the web. When you successfully complete this course, and we're confident you will, you'll be ready to get out there and wow the web world. *CNT* This course is a great way to help you: • Create basic websites • Learn how to create web pages in HTML, CSS, HTML5 and FTP • Gain a solid knowledge of code view • Learn the basics of HTML5, CSS3, and Java script • Become familiar with animation, web fonts and advanced form elements • Use media queries to create websites for desktop and mobile platforms • Become familiar with online portfolio design and structure. • Manage online files with the FTP protocol. *APP* In this course, you will learn directly from industry professionals who will share the latest industry insights and challenge you with real-world problems. More excitingly, you’ll learn through hands-on projects using the very latest software. Did we mention that your projects will be transferred into ready-to-go portfolio pieces? This course is designed for the students to meet regularly during live synchronous learning in an online virtual classroom (Zoom). *WHO* • Anyone who wants to learn the fundamentals of desktop publishing. • Students who want to work in advertising, animation, graphic design, illustration, printmaking, page layout and digital publication. • Anyone interested in updating their professional portfolio with the latest design trends. • Students looking onward to an academic path in design. • Employees in marketing, communications or sales who want to refresh their skills or are open new horizons. • Small business owners or association members who manage their own communications. • Exhibition designers, fine artists, interior designers, landscape architects, multimedia specialists, photographers and UX designers could also greatly benefit from courses in this program.

Business Accounting

Course code: CEBU 1170 - Duration: 40 hours

Start date: April 4, 2024

Online

Front-end JavaScript Development with React

Course code: CEWD 431 - Duration: 30 hours

Start date: April 4, 2024

Online

Intro to Data Analysis with Excel

Course code: CEBD 1300 - Duration: 30 hours

Start date: April 4, 2024

Online

*VID* *KEYB* Success in business and science means making smart decisions. And those require the kind of information you can only get from sophisticated data analysis. It’s a growing field with huge opportunities. And it all starts right here. This course is where you’ll begin your journey in Big Data Business, learning everything you need to know to analyze, communicate and manage complex information using Microsoft Excel and its advanced analytics modules, visualization tools and external data sources. From there, you’ll move on to real-world business applications and more. But one step at a time. If you’re ready to begin, we’re ready for you! If you’re new to Big Data or only have the basics but want to take the Big Data Business Stream, we strongly recommend you start with this course. Seriously. IMPORTANT NOTE You will be required to do 5-10 hours of work per week outside of class time. If you have little or no prior knowledge, you might need extra time to gain familiarity with the concepts. But don’t worry. You’ve got this! *CNT* This course is a great way to help you: • Analyze, communicate and manage complex information using Microsoft Excel; • Use advanced analytics to extract information from diverse types of data sources; • Create data aggregations and dynamic visualizations for data analytics projects; • Work collaboratively in multidisciplinary teams and present advanced analytics projects clearly and efficiently; • Draw valuable insights from raw data for business purposes. *APP* This course employs student-centered, project-based learning that's focused on the acquisition of practical, real-world skills and not just theory. You'll get close, personalized instruction from an industry pro. This course is designed for the students to meet regularly during live synchronous learning in an online virtual classroom (Zoom). *WHO* • Anyone who wants to follow the Business stream in the Big Data program. • Individuals who want to improve the performance of their organization using data. • Professionals who want to leverage data for better decision-making. • Entrepreneurs with projects that could benefit from data analytics. • IT professionals who want to transition to data analytics from more traditional sectors. *ADD* There are a couple of easy yet crucial specifications needed to function in class: 1. Computer / laptop equipped with Windows 10 and Microsoft Excel (2019, English) 2. Processor - 1.6 Ghz, 2-core processor 3. Memory (RAM) - 4 GB (for Windows 64 bit) or 2 GB (Windows 32 bit) 4. Hard Disk Space - 4 GB available disk space 5. BYOD - Students need to request 1) Concordia email 2) free Excel license via Microsoft 6. As a benefit of being a Concordia student you can access the entire Microsoft Suite using the following link: https://www.concordia.ca/it/services/office-365-education.html

Intro to Programming with Java 2

Course code: CEJV 416B - Duration: 30 hours

Start date: April 4, 2024

Online

Course code: CEBD 1200 - Duration: 30 hours

Start date: April 4, 2024

Online

*VID* *KEYB* So, you’re new to programming. Or maybe you’re a novice user of another programming language. Either way, you’ve come to the right place. In this course, you’ll acquire the skills and competencies to write simple programs in R, covering core language concepts (variables, loops, etc.). There are currently over 2 million people worldwide performing data analytics using R and you can be one of them! Ready to start? You will be required to do 5-10 hours of work per week outside of class time. If you have little or no prior knowledge, you might need extra time to gain familiarity with the concepts. But don’t worry. You’ve got this! *CNT* This course is a great way to help you: • Configure a functional R environment to program in R efficiently • Manipulate basic data structures in R • Use R to implement a variety of data-related functions commonly used in the workplace • Write R programs using simple control constructs *APP* This course employs student-centered learning that's focused on the acquisition of practical, real-world skills and not just theory. You'll get close, personalized instruction from an industry pro. This course is designed for the students to meet regularly during live synchronous learning in an online virtual classroom (Zoom). *WHO* • Anyone who is interested in working in the IT stream of Big Data • Individuals who want to improve the performance of their organization by harnessing Big Data • Professionals who want to leverage data for better decision-making. • Entrepreneurs with projects that could benefit from data analytics. • Students of geography, biology, psychology, humanities or any other field with massive amounts of data • IT professionals who want to transition to Big Data from more traditional sectors • People who are new to programming or are novice users of Python or another programming language • People who are genuinely interested in Data Science and Analytics and would like to better understand what they can do with R

Course code: CEDP 410 - Duration: 40 hours

Start date: April 4, 2024

Online

*VID* *KEYB* Ever had trouble navigating a website? Felt lost as you moved from section to section and just left the site out of frustration? We all have. Chances are, the designers of those sites didn't have much experience with User Experience and User Interface Design, also known as GUI. In this course, you'll be introduced to the basics of GUI and User Experience (UX). You'll be preparing interface designs for website creation and mock-ups and for mobile interfaces. You'll also examine screen-based image optimization and page layout techniques in detail. So, hopefully, people navigate your sites with smiles on their faces. *CNT* This course is a great way to help you: • Create graphic user interfaces • Optimize graphics for web publication • Understand and apply user experience design • Prepare UX designs for websites, tablets, phones, watches and TVs *APP* In this course, you will learn directly from industry professionals who will share the latest industry insights and challenge you with real-world problems. More excitingly, you’ll learn through hands-on projects using the very latest software. Did we mention that your projects will be transferred into ready-to-go portfolio pieces? This course is designed for the students to meet regularly during live synchronous learning in an online virtual classroom (Zoom). *WHO* • Anyone who wants to learn the fundamentals of desktop publishing. • Students who want to work in advertising, animation, graphic design, illustration, printmaking, page layout and digital publication. • Anyone interested in updating their professional portfolio with the latest design trends. • Students looking onward to an academic path in design. • Employees in marketing, communications or sales who want to refresh their skills or are open new horizons. • Small business owners or association members who manage their own communications. • Exhibition designers, fine artists, interior designers, landscape architects, multimedia specialists, photographers and UX designers could also greatly benefit from courses in this program.

JavaScript and jQuery

Course code: CEWD 429 - Duration: 40 hours

Start date: April 4, 2024

Online

PHP Programming with MySQL II

Course code: CEWP 559 - Duration: 40 hours

Start date: April 4, 2024

Online

*VID* *KEYB* This is the second of two MySQL courses leading to your well-deserved diploma in PHP development. Excited? You should be, because this time, you’re going to learn advanced topics in web development using PHP7 and MySQL, bringing you up to speed on the latest technologies and architectures in software development. Once you’ve successfully completed this course, you'll have mastered the skills you need to create secure e-commerce web applications using PHP and MySQL. There’s no stopping you now! *CNT* This course is a great way to help you: • Develop web applications using the MVC design pattern; • Integrate unit-testing scripts into your application and understand test code-coverage; • Implement and use web services and Web-APIs; • Encode and decode using the JSON format to relay messages across your applications; • Integrate security into a web app (authentication, authorisation, accounting); • Use SSL certificates to enable HTTPS in your websites; • Leverage more advanced regular expressions to validate user input; • Send and validate e-mail; • Use third-party tools including Captcha, Swagger, PHPUnit; • Conceive a fully functional e-commerce application. *APP* This course features lectures and hands-on programming practice led by seasoned industry professionals who’ll guide you every step of the way as you learn industry standards and best practices. To succeed, you will be required to do 5-10 hours of work per week outside of class time. If you have little or no prior knowledge, you’ll need more time to gain familiarity with the concepts. Note that this is an online, synchronous course. *WHO* • Students working to complete their diploma in PHP development. • Anyone who wants to take the first step towards a career as a front-end or full-stack developer. • Anyone who wants to develop or broaden their programming skills. • Business owners and managers in technical domains who want to better understand and evaluate JavaScript programming code. • Programmers who want to learn a new language to open new career horizons.

Refining Management Reflexes

Course code: CELD 1100 - Duration: 30 hours

Start date: April 4, 2024

Online

*VID* *KEYB* What’s the difference between leadership and management? Not quite sure? Don’t worry, when you’ve finished this course, you’ll have a great grasp of both. Here, you’ll learn the art of influencing your team members as well as directing them through effective planning, organization and control. You’ll learn best practices for creating a high performing team built on diversity and inclusivity. You’ll gain experience delegating effectively, managing small projects and assessing personal and organizational time-management practices. With this course and a little hard work on your part, the skills you need to become a better leader and manager will soon become second nature. *CNT* This course is a great way to help you: • Learn to manage teams built on diversity and inclusivity to create better synergy; • Practise managing small projects effectively; • Delegate tasks and responsibilities effectively using an approach which encourages collaboration; • Foster a collaborative workplace; • Work towards creating team synergy in diverse work environments and teams; • Manage time and priorities efficiently. *APP* Students will engage in practical and critical thinking courses allowing them to reflect and project themselves in their current or future work environment. Teachers will use many pedagogical techniques such as case studies, group discussions, team presentations, introspection questionnaires to apply learning to real-world experiences. This course is designed for the students to meet regularly during live synchronous learning in an online virtual classroom (Zoom). *WHO* • Students and business professionals who want greater experience refining their management reflexes. • Mid-level managers and other business professionals who want to broaden their management skills. • New and lower-level managers who want to move into a higher management role. • Recent business grads who want to enter the workforce or business professionals seeking a promotion. • Newcomers to Canada who want a certificate or diploma from a respected Canadian institution.

Remuneration and Benefits

Course code: CEHR 1350 - Duration: 40 hours

Start date: April 4, 2024

Online

*VID* *KEYB* What's the next best thing to payday? You guessed it: a highly enriching course on remuneration benefits. You'll study issues like the ageing workforce, the rising cost of labour, competition for talented workers and Canadian legislation related to wage and salary levels. By the time you successfully complete the course, you'll have the knowledge and skills to design and build a strategic compensation plan tailored to meet the needs of any organization. And for that, you can give yourself a raise! *CNT* This course is a great way to help you: • Introduce the basic elements of a remuneration and rewards system to an organization; • Develop equitable and appropriate compensation systems for various types of organizations; • Establish compensation schemes for different categories of employees; • Implement and manage an effective compensation system; • Recognize and act upon workplace factors that necessitate change. *APP* As in the workplace, teamwork is key here. Sure, there will be engaging assignments and activities, but you'll also form ad-hoc teams to discuss real-world subjects presented by human resources experts. You'll formulate strategies to solve problems or seize opportunities. Above all, you'll have ample chance to contribute personally to the process. This course is designed with a combination of online live synchronous learning where the instructor and the students meet in a virtual classroom (Zoom) at the same time, and asynchronous work guided by the instructor and completed by students in their own time. *WHO* • Students who have completed CEHR 1250 and want to continue their studies. • Students who want an introduction to the essentials of remuneration and benefits. • Students who want to pursue studies in human resources. • Anyone who wants a career in human resources. • Any employer or employee who wants to understand the basics of remuneration and benefits • Foreign business students who want to improve their understanding of remuneration and benefits in Canada.

Sales, Networking and Business Development

Course code: CENT 1600 - Duration: 20 hours

Start date: April 4, 2024

Online

*VID* *KEYB* BizDev. It's more than just a buzzword. In fact, it could be the key to your success as an entrepreneur. But you have to do more than just understand what it means. You have to master it. Thankfully, this course will show you how. In ten short classes, you’ll learn the fundamentals of sales, networking and business development (BD) in a practical, hands-on manner. You’ll develop your skills in identifying potential clients, targeting them, dealing with them face-to- face, over the phone or on social media and managing your business relationships with them. You’ll also get valuable opportunities to practice your presentation skills and receive feedback from your instructor and your peers. In short, you’ll go a long way towards developing your BizDev skills. *CNT* This course is a great way to help you: • Define your competitive advantage to market your products or businesses; • Develop a compelling business sales pitch; • Prepare convincing sales presentations; • Build a plan to establish relationships with targeted customers; • Identify target customers using appropriate venues; • Network with potential clients in an efficient and systematic manner; • Respond to a request for proposal and negotiate an agreement; • Maintain a pipeline for potential business in order to ensure revenues over the short and long term. *APP* As in the workplace, teamwork is key here. Sure, there will be engaging assignments and activities, but you'll also form ad-hoc teams to discuss real-world subjects presented by business experts. You'll formulate strategies to solve problems or seize opportunities. Above all, you'll have ample chance to contribute personally to the process. Participation is paramount. This course is designed for the students to meet regularly during live synchronous learning in an online virtual classroom (Zoom). *WHO* • Students pursuing a Diploma in Entrepreneurship. • Self-employed workers and small-businesses owners who want to learn how to generate more business. • Anyone who has tried to start their own business only to realize they need professional education and guidance. • Marketing and sales employees who want to improve their business-development skills and/or broaden their career horizons. • Employers who want to give their employees a great learning opportunity that will contribute to the success of their organization.

Social Media – Networks and Concepts

Course code: CEPR 125 - Duration: 30 hours

Start date: April 4, 2024

Online

*VID* *KEYB* Online footprints have never been so large. That can work for you or against you. If you want to learn how to harness the power of social media to your advantage, this is the place to start. You'll gain practical, real-world knowledge about consumer-generated media and hands-on training on how to use it effectively. In this platform-based course, you'll concentrate on the tactical differences between the main social media sites to complement traditional mass media techniques. By the end of the course, you'll be able to create an integrated social media strategy. No more posting in the dark because social media is all about planning and integrating. *CNT* This course is a great way to help you: • Understand how to use social media as part of the consumer journey to build awareness, generate leads and drive conversions; • Perform a detailed persona analysis; • Create and optimize social media content and channels; • Evaluate target markets and match them with the right social networks; • Design a basic paid social media campaign. *APP* In this program, you'll gain real-world knowledge, experience and insights through hands-on training from industry experts with a wealth of experience. Individual and group activities are very hands-on, bridging the gap between theory and practice. This course is designed for the students to meet regularly during live synchronous learning in an online virtual classroom (Zoom). *WHO* • Anyone who wants to learn the fundamentals of social media. • Students who want to work in public relations, advertising, website creation, management, or virtually any other field that communicates online. • Public relations professionals who want to broaden their own reach or that of their clients. • Students moving onward to an academic path in the web world. • Employees in marketing, communications or sales who want to refresh their skills or open new horizons. • Small-business owners or association members who manage their own communications. • Business owners and managers who want to maximize their reach on the web.

Course code: CEDP 300 - Duration: 40 hours

Start date: April 4, 2024

Online

*VID* *KEYB* It's not enough for a website to work. It has to flow properly and look great, too. In this course, you’ll learn basic and advanced concepts of website design and you’ll have plenty of opportunities to use those concepts to create compelling websites of your own. First, you'll learn how to code in HTML, which is awesomely geeky. Then you'll move on to code-editing features and learn how to style your pages using CSS. Finally, you'll learn some more advanced concepts of web-page design, including cascading style sheets, Java script, CSS3, jQuery and layout design for the web. When you successfully complete this course, and we're confident you will, you'll be ready to get out there and wow the web world. *CNT* This course is a great way to help you: • Create basic websites • Learn how to create web pages in HTML, CSS, HTML5 and FTP • Gain a solid knowledge of code view • Learn the basics of HTML5, CSS3, and Java script • Become familiar with animation, web fonts and advanced form elements • Use media queries to create websites for desktop and mobile platforms • Become familiar with online portfolio design and structure. • Manage online files with the FTP protocol. *APP* In this course, you will learn directly from industry professionals who will share the latest industry insights and challenge you with real-world problems. More excitingly, you’ll learn through hands-on projects using the very latest software. Did we mention that your projects will be transferred into ready-to-go portfolio pieces? This course is designed for the students to meet regularly during live synchronous learning in an online virtual classroom (Zoom). *WHO* • Anyone who wants to learn the fundamentals of desktop publishing. • Students who want to work in advertising, animation, graphic design, illustration, printmaking, page layout and digital publication. • Anyone interested in updating their professional portfolio with the latest design trends. • Students looking onward to an academic path in design. • Employees in marketing, communications or sales who want to refresh their skills or are open new horizons. • Small business owners or association members who manage their own communications. • Exhibition designers, fine artists, interior designers, landscape architects, multimedia specialists, photographers and UX designers could also greatly benefit from courses in this program.

Writing Your Memoir

Course code: CEJN 134 - Duration: 30 hours

Start date: April 4, 2024

Online

Intro to Adobe Photoshop

Course code: CEPH 219 - Duration: 40 hours

Start date: April 5, 2024

Online

Big Data Analytics for Business

Course code: CEBD 1151 - Duration: 30 hours

Start date: April 7, 2024

Online

*VID* *KEYB* Every day we have to take decisions based on limited resources. Limits on money, assets, technology, materials and specially time. In this course you will learn how companies, governments and organizations are taking data-driven decisions to better manage their resources and improve many aspects their business and our lives. Here you will learn how to identify the different challenges in Big Data and how to use Data Analytics to solve them. From regression, to classification, clustering, recommendation systems and natural language processing. You will see how businesses are leveraging analytics and machine learning to solve these problems and how you can apply in your own use cases. Knowledge of Excel and/or SQL is highly recommended. If you do not have knowledge in these areas, we strongly recommend that you take Intro to Data Analysis with Excel (CEBD 1300) and Intro to SQL (CEWP 215). Note that you will be required to do 5-10 hours of work per week outside of class time. Those with little to no prior knowledge will require more time to gain familiarity with the concepts. *CNT* • Understand the challenges in big data analytics; • Understand the big data analytics project life cycle; • Identify business opportunities with data analytics and machine learning; • Build a data driven solution on real world datasets. *APP* This course employs project-based learning that's focused on the acquisition of practical, real-world skills and not just theory. You'll be taught by an industry pro using state-of-the-art technologies and software. This course is designed for the students to meet regularly during live synchronous learning in an online virtual classroom (Zoom). *WHO* Individuals who want to improve the performance of their organization by harnessing Big Data. • Professionals who want to leverage data for better decision-making. • Entrepreneurs with projects that could benefit from data analytics. • Students in fields like geography, biology, psychology, humanities or any other field with big data. • IT professionals who want to transition to Big Data from more traditional sectors.

Intro to Big Data Business Cases

Course code: CEBD 1150 - Duration: 30 hours

Start date: April 7, 2024

Online

*VID* *KEYB* You're interested in Big Data software systems and technology, clearly, or you wouldn't be reading this. But if you're more interested in harnessing those tools to achieve specific business objectives, this course is for you. It will start with an overview of the most and least successful big data projects in all industries, helping you understand the dos and don’ts that make a data science project successful. You'll also have the chance to imagine and design your own project. In the second part of the course, you'll learn how to identify, collect, and transform data from internal and external sources. So, are you in? Knowledge of Excel and SQL are crucial for you to be successful in this course. If you do not have knowledge in these areas, we strongly recommend that you take Intro to Data Analysis with Excel (CEBD 1300) and Intro to SQL (CEWP 215). Note that you will be required to do 5-10 hours of work per week outside of class time. Those with little to no prior knowledge will require more time to gain familiarity with the concepts. *CNT* This course is a great way to help you: • Understand the business issues solved by Big Data; • Build a data pipeline to help you feed your Big Data project; • Understand the Dos and Don'ts that make a data science project successful; • Imagine and design your own data science project; • Work on structured and unstructured data from social networks using an ETL tool. *APP* This course employs student-centered learning that's focused on the acquisition of practical, real-world skills and not just theory. You'll get close, personalized instruction from an industry pro. This course is designed for the students to meet regularly during live synchronous learning in an online virtual classroom (Zoom). *WHO* • Anyone who wants to learn the fundamentals of Big Data. • Students who want to work in Big Data / Data Science for a large- or medium-sized company. • Students who want to create their own startup in Data Science / Big Data. • Employees in the business-intelligence field who want to upgrade their skills or broaden their horizons. • Employees or students who want to become Data Scientists. Your Instructor Martin Berezaga, MBA, Commercial Management Director at Southpad Big Data Instructor at Concordia Continuing Education https://www.linkedin.com/in/martin-berezaga/ martin.berezaga@concordia.ca cce@concordia.ca

HTML5, CSS and Bootstrap

Course code: CEWP 329 - Duration: 40 hours

Start date: April 8, 2024

Online

Intro to Adobe Photoshop

Course code: CEPH 219 - Duration: 40 hours

Start date: April 8, 2024

Online

Intro to Blogging

Course code: CEJN 144 - Duration: 30 hours

Start date: April 8, 2024

Online

*VID* *KEYB* Let's be clear, just because you can say anything you like on Facebook doesn't mean you should. The same goes for blogging. There's a lot more to it than just posting whatever comes to mind. And this course will prove that point. If you want to demystify the world of blogging, start a blog, build a network and/or improve the quality of your blog, this is the course for you. You'll examine how blogging differs from traditional writing. You'll learn how to identify a potential audience and choose the right words to generate traffic, hits and advertising to your site. You'll also develop your own personal or professional blog and publish a series of posts to practice the fundamentals of writing for the web. Limber up your fingers and your mind; it's blogging time! *CNT* This course is a great way to help you: • Identify and discuss approaches to online vs. print writing; • Learn how to build an audience; • Employ writing techniques and approaches for blogging; • Explore a variety of writing techniques for social media posts; • Create your own blog; • Learn how to generate hits and advertising to your blog; • Manage and adhere to deadlines. *APP* This course is all about writing, so you'll be doing a lot of it. You'll also learn through interactive workshops, exercises, group discussions and assignments. Enthusiastic participation and effort are the keys to enjoyment and success in this program. This course is designed for the students to meet regularly during live synchronous learning in an online virtual classroom (Zoom). *WHO* • Anyone who wants to develop their creativity. • Anyone who wants to use blogging to build a network. • Anyone who wants to learn how to write social media posts and blogs for personal or business reasons. • Copywriters who want to broaden their professional horizons. • People who are interested in learning a new genre of writing. • Professionals who want to share their work, ideas and research with an on-line community. • Anyone who wants to generate more traffic to their websites.

Customs and Documentation

Course code: CESF 309 - Duration: 42 hours

Start date: April 23, 2024

Online

Customs and Documentation

Course code: CESF 309 - Duration: 42 hours

Start date: April 23, 2024

Online

Introduction to Shipping

Course code: CESF 109 - Duration: 42 hours

Start date: April 23, 2024

Online

Maritime Law & Marine Insurance

Course code: CESF 409 - Duration: 42 hours

Start date: April 23, 2024

Online

Shipping Economics & Management

Course code: CESF 509 - Duration: 42 hours

Start date: April 23, 2024

Online

Shipping Operations & Port Agency

Course code: CESF 209 - Duration: 42 hours

Start date: April 23, 2024

Online

IELTS General Training Test Writing Preparation

Course code: CEEN 168 - Duration: 30 hours

Start date: May 7, 2024

In-person

Course code: CEDP 410 - Duration: 40 hours

Start date: May 8, 2024

Online

*VID* *KEYB* Ever had trouble navigating a website? Felt lost as you moved from section to section and just left the site out of frustration? We all have. Chances are, the designers of those sites didn't have much experience with User Experience and User Interface Design, also known as GUI. In this course, you'll be introduced to the basics of GUI and User Experience (UX). You'll be preparing interface designs for website creation and mock-ups and for mobile interfaces. You'll also examine screen-based image optimization and page layout techniques in detail. So, hopefully, people navigate your sites with smiles on their faces. *CNT* This course is a great way to help you: • Create graphic user interfaces • Optimize graphics for web publication • Understand and apply user experience design • Prepare UX designs for websites, tablets, phones, watches and TVs *APP* In this course, you will learn directly from industry professionals who will share the latest industry insights and challenge you with real-world problems. More excitingly, you’ll learn through hands-on projects using the very latest software. Did we mention that your projects will be transferred into ready-to-go portfolio pieces? This course is designed for the students to meet regularly during live synchronous learning in an online virtual classroom (Zoom). *WHO* • Anyone who wants to learn the fundamentals of desktop publishing. • Students who want to work in advertising, animation, graphic design, illustration, printmaking, page layout and digital publication. • Anyone interested in updating their professional portfolio with the latest design trends. • Students looking onward to an academic path in design. • Employees in marketing, communications or sales who want to refresh their skills or are open new horizons. • Small business owners or association members who manage their own communications. • Exhibition designers, fine artists, interior designers, landscape architects, multimedia specialists, photographers and UX designers could also greatly benefit from courses in this program.

Cross-Cultural Management

Course code: CEBU 1160 - Duration: 40 hours

Start date: June 18, 2024

Online

*VID* *KEYB* Montréal is truly a cosmopolitan city, with highly diverse cultures coming together in the workplace and people from here travelling abroad to work. It's a vital source of enrichment, but it's also one that has its challenges. You might already be familiar with them. If that's the case, this is the perfect course. In it, you'll learn about the cultural dimensions involved in managing a diverse work setting, integrating into a foreign work setting, communicating with foreign business associates effectively and with sensitivity, and successfully navigating culture shock and the related stress when you return home. In short, you'll learn about respect, and that's a vital asset in any organization. *CNT* This course is a great way to help you: • Train, motivate and lead in a diverse workplace setting; • Prepare for work in a company with opportunities to conduct business abroad; • Employ appropriate and effective communication styles, given specific cultural contexts; • Negotiate effectively in a cross-cultural teams or settings; • Heighten awareness of cultural differences in working abroad; • Anticipate and control for culture shock in the workplace. *APP* As in the workplace, teamwork is key here. Sure, there will be engaging assignments and activities, but you'll also form ad-hoc teams to discuss real-world subjects presented by business experts. You'll formulate strategies to solve problems or seize opportunities. Above all, you'll have ample chance to contribute personally to the process. This course is designed with a combination of online live synchronous learning where the instructor and the students meet in a virtual classroom (Zoom) at the same time, and asynchronous work guided by the instructor and completed by students in their own time. *WHO* • Students who want an introduction to managing diversity in the workplace. • Anyone working in or considering a career in HR or employee training. • Students who want to pursue a career in any type of business. • Students or employees who are planning a move to a new culture. • Public speakers who want to better understand culturally diverse audiences. • Anyone who has to negotiate with people from another culture. • Foreign business-students who want to improve their North American business culture.

Development and Programming Basics

Course code: CEWP 210 - Duration: 30 hours

Start date: June 18, 2024

Online

IELTS Academic Test Writing Preparation

Course code: CEEN 167 - Duration: 30 hours

Start date: June 18, 2024

In-person

Influencing with Integrity and Impact

Course code: CELD 1400 - Duration: 30 hours

Start date: June 18, 2024

Online

*VID* *KEYB* Being a leader means a lot more than just getting people to do what you want. It means acting with integrity, demonstrating competence, gaining trust, building relationships and empowering others to be their best—vital skills you’ll gain in this course. Here, you’ll explore the traits of influential leaders and identify concrete ways to strengthen your own impact. You’ll identify the power you have and learn how to use it positively to achieve desired goals. You’ll also develop vital strategic-thinking, networking and negotiating skills in preparation for your new role as an effective leader and manager. Ready to start? *CNT* This course is a great way to help you: • Recognize your personal leadership style and understand how you use influence and power; • Describe the traits necessary to demonstrate leadership with influence and integrity; • Develop your networking abilities to strengthen business relationships; • Practice appropriate negotiation techniques when working with your teams or employees; • Prepare a plan to incorporate strategic thinking into your workplace or studies. *APP* Students will engage in practical and critical thinking courses allowing them to reflect and project themselves in their current or future work environment. Teachers will use many pedagogical techniques such as case studies, group discussions, team presentations, introspection questionnaires to apply learning to real-world experiences. This course is designed for the students to meet regularly during live synchronous learning in an online virtual classroom (Zoom). *WHO* • Students and business professionals who want to learn how to influence with integrity and impact. • Mid-level managers and other business professionals who want to broaden their skills to open up new career horizons. • New and lower-level managers who want to move into a higher management role. • Recent business grads who want to enter the workforce or business professionals seeking a promotion. • Newcomers to Canada who want a certificate or diploma from a respected Canadian institution.

Social Media – Networks and Concepts

Course code: CEPR 125 - Duration: 30 hours

Start date: June 18, 2024

Online

*VID* *KEYB* Online footprints have never been so large. That can work for you or against you. If you want to learn how to harness the power of social media to your advantage, this is the place to start. You'll gain practical, real-world knowledge about consumer-generated media and hands-on training on how to use it effectively. In this platform-based course, you'll concentrate on the tactical differences between the main social media sites to complement traditional mass media techniques. By the end of the course, you'll be able to create an integrated social media strategy. No more posting in the dark because social media is all about planning and integrating. *CNT* This course is a great way to help you: • Understand how to use social media as part of the consumer journey to build awareness, generate leads and drive conversions; • Perform a detailed persona analysis; • Create and optimize social media content and channels; • Evaluate target markets and match them with the right social networks; • Design a basic paid social media campaign. *APP* In this program, you'll gain real-world knowledge, experience and insights through hands-on training from industry experts with a wealth of experience. Individual and group activities are very hands-on, bridging the gap between theory and practice. This course is designed for the students to meet regularly during live synchronous learning in an online virtual classroom (Zoom). *WHO* • Anyone who wants to learn the fundamentals of social media. • Students who want to work in public relations, advertising, website creation, management, or virtually any other field that communicates online. • Public relations professionals who want to broaden their own reach or that of their clients. • Students moving onward to an academic path in the web world. • Employees in marketing, communications or sales who want to refresh their skills or open new horizons. • Small-business owners or association members who manage their own communications. • Business owners and managers who want to maximize their reach on the web.

Course code: CEDP 350 - Duration: 40 hours

Start date: June 19, 2024

Online

*VID* *KEYB* In this course you learn to apply the fundamentals of graphic design to create a document with numerous pages and differing layouts with Adobe InDesign. The smooth integration of Illustrator, Photoshop, and Acrobat enables you to create professional-quality page layouts. You’ll apply what you learned in concrete projects to produce a variety of documents like magazine layouts, pamphlets, brochures, annual reports and more. You’ll also dive into the digital world to create publications for mobile devices like smart phones and tablets by adding interactivity, using screen-size reflow, adding audio and video, as well as designing eBooks and interactive pdf solutions for web clients. By the end of this course, you’ll have a solid preparation for your future employment in the fast-paced world of graphic arts or advertising. *CNT* This course is a great way to help you: • Learn how to integrate text, graphics, design, and page layout techniques to produce professional quality documents • Prepare complex multiple-page documents using style sheets • Understand how to work with layers to produce print documents including pamphlets, brochures, and magazine layouts • Use advanced typographic options • Learn basic pre-press notions to apply through the InDesign interface • Understand the different formats, screen sizes and requirements for mobile devices • Convert print publications to digital formats • Add interactivity to e-publications *APP* In this course, you will learn directly from industry professionals who will share the latest industry insights and challenge you with real-world problems. More excitingly, you’ll learn through hands-on projects using the very latest software. Did we mention that your projects will be transferred into ready-to-go portfolio pieces? This course is designed for the students to meet regularly during live synchronous learning in an online virtual classroom (Zoom). *WHO* • Anyone who wants to learn the fundamentals of desktop publishing. • Students who want to work in advertising, animation, graphic design, illustration, printmaking, page layout and digital publication. • Anyone interested in updating their professional portfolio with the latest design trends. • Students looking onward to an academic path in design. • Employees in marketing, communications or sales who want to refresh their skills or are open new horizons. • Small business owners or association members who manage their own communications. • Exhibition designers, fine artists, interior designers, landscape architects, multimedia specialists, photographers and UX designers could also greatly benefit from courses in this program.

Communicating with Emotional Intelligence

Course code: CELD 1200 - Duration: 30 hours

Start date: June 19, 2024

Online

*VID* *KEYB* When you think of the word communication, think about communion, or ‘connecting’ with others… it’s one of the most important keys to your success in business. So, if you’re looking for new ways to improve your communication skills and develop your emotional intelligence, this is the course for you. In it, you’ll explore your personal communication style and measure your EQ (emotional quotient). More importantly, you’ll learn to apply appropriate communication skills and tools in different situations to effectively lead and inspire your team members and better manage change within your organization. Feeling inspired? *CNT* This course is a great way to help you: • Evaluate your EQ and identify your personal leadership strengths and development areas; • Apply appropriate communication techniques (active listening, inspiring communication, difficult conversations, etc.) within various professional contexts; • Use effective communication (top-to-bottom and bottom-up) techniques to resolve conflict; • Select appropriate communication channels for a suitable and professional response; • Conduct effective meetings that help build the team as a whole to better achieve team objectives. *APP* Students will engage in practical and critical thinking courses allowing them to reflect and project themselves in their current or future work environment. Teachers will use many pedagogical techniques such as case studies, group discussions, team presentations, introspection questionnaires to apply learning to real-world experiences. This course is designed for the students to meet regularly during live synchronous learning in an online virtual classroom (Zoom). *WHO* • Students and business professionals who want to become more effective communicators. • Mid-level managers and other business professionals who want to broaden their skills to open up new career horizons. • New and lower-level managers who want to move into a higher management role. • Recent business grads who want to enter the workforce or business professionals seeking a promotion. • Newcomers to Canada who want a certificate or diploma from a respected Canadian institution.

Social Media – Strategies and ROI

Course code: CEPR 225 - Duration: 30 hours

Start date: June 19, 2024

Online

*VID* *KEYB* This course is the follow-up to CEPR 125, which you probably really liked. No wonder. It turned something you use all day long into skills that can last a lifetime. In this course, you'll deepen your understanding of the elements required in designing a successful social media campaign. And that means ROI: return on investment. You'll keep up to date with best practices and strategies as you develop a comprehensive social media strategy to market a business or organization using social ads, supporting systems and advanced strategies on all the most popular social media sites. And that will give you a very distinct advantage. *CNT* This course is a great way to help you: • Use social media research as a strategic tool. • Define most important social media KPIs; • Collect and analyze data to expand your social media presence; • Develop a content strategy and editorial calendar; • Match social media channels to consumer journey and strategic touchpoints. • Perform a competitive and internal audit utilizing research to find best practices and recommendations • Utilize social analytics to measure ROI using platform insights and external research. *APP* In this program, you'll gain real-world knowledge, experience and insights through hands-on training from industry experts with a wealth of experience. Individual and group activities are very hands-on, bridging the gap between theory and practice. This course is designed for the students to meet regularly during live synchronous learning in an online virtual classroom (Zoom). *WHO* • Students who completed CEPR 125 and want to continue their studies. • Anyone who wants to learn the fundamentals of social media. • Students who want to work in public relations, advertising, website creation, management, or virtually any other field that communicates online. • Public relations professionals who want to broaden their own reach or that of their clients. • Students moving onward to an academic path in the web world. • Employees in marketing, communications or sales who want to refresh their skills or open new horizons. • Small-business owners or association members who manage their own communications. • Website owners/managers who want to maximize their reach on the web.

Writing a Novella

Course code: CEJN 120 - Duration: 30 hours

Start date: June 19, 2024

Online

Intro to Marketing

Course code: CEMK 1150 - Duration: 40 hours

Start date: June 20, 2024

Online

*VID* *KEYB* The advent of the internet has given marketers new tools, new media, but it hasn't changed the fundamentals. And those are exactly what you'll learn in this introductory course. Are you in? Say yes, if you'd like to learn about the critical components of marketing or the situations in which a marketing manager must thrive. Say yes, if you want to learn about strategic marketing planning, decision-making, market segmentation and positioning. Say yes, if you'd like to lay the foundation for continued studies in marketing. You see, that's what marketing is all about: getting consumers to say yes. *CNT* This course is a great way to help you: • Develop and implement a marketing plan; • Respond to changing and evolving business-related situations with appropriate marketing strategies; • Narrowly define a desired target market; • Effectively position an organization's offer; • Develop marketing communication skills. *APP* As in the workplace, teamwork is key here. Sure, there will be engaging assignments and activities, but you'll also form ad-hoc teams to discuss real-world subjects presented by business experts. You'll formulate strategies to solve problems or seize opportunities. Above all, you'll have ample chance to contribute personally to the process. This course is designed with a combination of online live synchronous learning where the instructor and the students meet in a virtual classroom (Zoom) at the same time, and asynchronous work guided by the instructor and completed by students in their own time. *WHO* • Anyone who wants to learn the essentials of marketing and online marketing. • Students who want to work in marketing, advertising, promotions, retail or sales, or pursue studies in those areas. • Entrepreneurs who want to market their products or services. • Students moving onward to an academic path in marketing. • Employees in marketing, communications or sales who want to refresh their skills or open new horizons. • Small-business owners or association members who manage their own marketing and communications.

Course code: CEWP 215 - Duration: 30 hours

Start date: June 20, 2024

Online

Search Engine Marketing

Course code: CEMK 175 - Duration: 30 hours

Start date: June 20, 2024

Online

*VID* *KEYB* Trying to find something on the web can be a little like navigating a maze. But it doesn't have to be that way if people understand the basics of search engine marketing the way you will once you've completed this course. In just ten short classes, you'll learn how to increase traffic and brand awareness through organic and paid search engine marketing techniques. You'll get practical training on SEM tools, and learn how to set up and measure paid advertising with Google Analytics and Bing Ads. You'll also learn best practices for display ads, how to write ad copy and calls to action, as well as strategies for keyword research and more. If you want to learn the fundamentals of search engine marketing, search no more. It's right here in this course. *CNT* This course is a great way to help you: • Create, optimize and measure Ads; • Research keywords and write effective ad and landing page copy; • Collect and Analyze Analytics and data; • Implement digital marketing strategies to increase web traffic and lead generation conversions; • Optimizing, testing and implementing campaigns. *APP* In this course, you'll gain real-world skills and best practices from experienced pros who'll show you the ropes. More excitingly, you'll learn by doing. You can't get skills like this on YouTube. This course is designed for the students to meet regularly during live synchronous learning in an online virtual classroom (Zoom). *WHO* • Anyone who wants to learn the fundamentals of SEM. • Students who want to work in advertising, social media, public relations, website creation, writing for the web and management. • Employees in marketing, communications or sales who want to refresh their skills or open new horizons. • Small-business owners, entrepreneurs or association members who manage their own communications. • Business owners/managers who want to maximize their reach on the web. • Managers and executives who want to learn more about digital marketing

IELTS General Training Test Writing Preparation

Course code: CEEN 168 - Duration: 30 hours

Start date: July 23, 2024

In-person

A Hands-On Dive into Cyber Resilience

Course code: CEPS 1500EO - Duration: 6 hours

*VID* *KEYB* Concordia Continuing Education is rapidly becoming a leader in the field of cyber resilience. And you can become one, too! In this professional-level workshop led by industry expert Paul Berthier, you’ll be engaging the cyber enemy in the field. You’ll learn through role-playing on a Cyber Range platform and will be trained to defend your company against the top 3 cyber-attack scenarios—Phishing, Ransomware and BYOD/loT perimeter breaches—by carefully following step-by-step Incident Response Playbooks. If you’re looking for a fast, credible way to up your cyber resilience game, this is it. *CNT* This workshop will empower you to: • Understand the impact each of the 3 cyber-resilience scenarios has on businesses; • Implement a plan to minimize the probability and the impact of those cyber attacks; • Properly execute strategies/steps from the Response Playbook when under cyber attack. *APP* This online workshop is based on co-active coaching, conscious leadership, team performance coaching and case studies. In short, you’ll grow professionally by mastering your ability to learn, work and be productive remotely. In order to maximize engagement and knowledge transfer during our online workshops, it is highly recommended that participants keep their cameras on. *WHO* • IT professionals working as cyber first-responders who are interested in increasing their cyber-resilience knowledge and skills. • Professionals with an IT background interested in a reconversion to cyber resilience. We're flexible. That means workshops can be customized for corporate groups and offered on the date of your choosing, in your office or in one of our campus locations. *ADD* 1) Registration fee includes electronic course materials. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full. 3) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act). 4) If you wish to pay for this workshop via invoice, please write directly to cce@concordia.ca and our service staff will assist you. *TR* [IMAGE_C:/content/dam/cce/images/trainers/Paul_Berthier.jpg.jpg|Paul Berthier] Paul Berthier, Paul Berthier is a cybersecurity advisor for Rhea Group Canada, specializing in the security of critical infrastructures and responsible for Cyber Range training across Canada. Following his telecom studies in Paris, Paul moved on to a Master’s degree at École Polytechnique Montreal, where he developed a secure version of ADS-B, a protocol used by aircraft to broadcast their position. Later, he spent two years as a research associate in the cybersecurity lab, where he led a research group focused on the security of aviation and Air Traffic Management (ATM). He regularly leads workshops and provides in-depth training in cyber security and resilience.

Adapting Your Business to Be AI Ready

Course code: CEPS 1094EO - Duration: 3 hours

*VID* *KEYB* It's called artificial intelligence but it requires a very real understanding of its application and impact on business and industry. That's where you come in. Upon completion of this intensive one-day workshop with industry expert Sydney Swaine-Simon, you'll understand how AI affects everything from hiring and wages to policy-making and ethics. You'll also have the knowledge and tools to analyze various AI technologies and solutions, determine their viability and usefulness and properly integrate them into your own business or industry. Ready to get real about AI? This is the workshop for you! *CNT* This workshop will empower you to: • Identify the key areas where AI has a direct impact in your area of business/industry; • Learn how AI will impact government and industry policies and regulations; • Recognize and anticipate the short- and long-term problems created by AI-enabled automation; • Improve your ability to provide potential solutions to problems incurred through the application of AI; • Conduct long-term planning to enhance the integration of AI into your business/industry. *APP* This workshop is based on an optimized practical approach that mixes active learning and theory with real-world and hypothetical scenarios enhanced by applied learning in AI-enabled automation. In short, you’ll learn by doing and sharing. In order to maximize engagement and knowledge transfer during our online workshops, it is highly recommended that participants keep their cameras on. *WHO* • • Senior executives, managers, project leaders, employers and others interested in the impact of AI on a particular field of business or industry. • Anyone who wants to gain a deeper understanding of the impact on AI in the working world. • Employers who want to give their employees a great learning opportunity that will contribute to the success of their organization. We're flexible. That means workshops can be customized for corporate groups and offered on the date of your choosing, in your office or in one of our campus locations. *ADD* 1) Registration fee includes electronic course materials. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full. 3) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act). 4) If you wish to pay for this workshop via invoice, please write directly to cce@concordia.ca and our service staff will assist you. *TR* [IMAGE_C:/content/dam/cce/images/trainers/Sydney_Swaine_Simon.PNG|Sydney Swaine-Simon] Sydney Swaine-Simon B.Sc., Computer Science; B Sc. Psychology Having completed his studies in psychology, business and computer science, Sydney developed a strong passion for emerging technology, entrepreneurship, innovation and artificial intelligence. In 2012, Sydney became one of the co-founders of District 3, one of Quebec’s largest innovation and entrepreneurship centers, and has played an active role ever since. His recent responsibilities include managing a program to help Montreal teams participating in the AI XPRIZE, an international competition that asks teams to solve Grand Challenges using Artificial Intelligence. Sydney also co-founded NeuroTechX, a non-profit organization responsible for building the largest international network of neuro-technology enthusiasts.

Course code: CEAI 1001 - Duration: 30 hours

*VID* *KEYB* Artificial Intelligence (AI) is expected to continue to permeate various industries in years to come. In fact, according to a 2020 PWC study, 86 per cent of companies surveyed said that AI will become a “mainstream technology” at their organization by 2021. From the narrow AI applications embedded in your phone to Artificial General Intelligence (AGI), you will learn to distinguish the subtleties of AI systems. Additionally, you will be able to characterize the types of existing models behind the applications, and analyze the human, data, and technological resources necessary to develop such systems. Last, but certainly not least, this course teaches you the limitations and ethical issues, including biases, that can exist in AI applications and how to detect them. Throughout your studies, you will have an opportunity to see AI in action through use cases that showcase the adoption of AI in several industries. Your challenge will be to explore how you can use AI to help solve problems in your everyday life and in your organization through case studies and other projects. This will help you better understand AI and evaluate the impacts of AI on your daily life. In this course, you won't just learn the basics of AI but actively participate in learning all the different facets that make up AI. This is an online, synchronous course. *CNT* This course is a great way to help you: • Examine AI use cases in different contexts • Identify AI readiness • Examine the possibilities and limitations of AI • Determine the requirements and criteria for a successful AI project • Describe the pitfalls of AI *APP* This fully online course employs a project-based approach that focuses on the acquisition of practical real-world skills in AI. You will learn directly from industry professionals and receive individualized feedback. You will have the opportunity to go beyond AI theory by actively participating in assignments aimed at using AI for problem-solving. *WHO* • Leaders with financial, operational, or technological responsibilities who are interested in adopting AI • Managers who want to better support their technical AI employees or who may be involved in AI projects • Employees in different industries who want to learn how AI solutions can help solve problems or want to contribute to their organization’s AI initiatives more meaningfully • Students who want to prepare themselves for an AI workforce or explore AI as a potential career path • Anyone who wants to learn the fundamentals of AI

AI Implementation Strategies

Course code: CEPS 1126EO - Duration: 3 hours

*VID* *KEYB* Defining an AI strategy is different from creating a traditional business strategy. This workshop aims to guide you through the process of creating a winning and targeted AI strategy. Sounds good? Read on… We know that Artificial Intelligence is changing the way we do business across all fields. There are many opportunities for automation with regards to the customer experience and varied product offerings. Aside from the major technological advantages of AI, we can also see important positive financial implications of AI. Join expert Adrian Gonzalez Sanchez and dive into the exciting world of AI strategizing! *CNT* This training will enable you to: • Define a pragmatic approach to implementing a winning AI corporate strategy; • Discuss realistic AI implementations and requirements based on different organizational maturity levels; • Adapt the AI strategy to specific industries and companies; • Understand AI and its ecosystem, and how industry leaders are taking steps to drive unfair advantage from it. *APP* This business-oriented workshop is based on fundamental theories and industry case studies taken from large data-driven companies. In short, you’ll learn by reading, analyzing and doing. Case readings and AV material are drawn from current topics and recent news/events. In order to maximize engagement and knowledge transfer during our online workshops, it is highly recommended that participants keep their cameras on. *WHO* If your area of expertise is on the following list, you could benefit greatly from this workshop: • Team leaders; • Data-oriented professionals; • Consultants; • Data strategists; • Business analysts; • Business professionals in technology-oriented projects; • IT professionals; • Students; • Employers who want to give their employees a great learning opportunity that will contribute to the success of their organization. All workshops can be customized for corporate groups. They can be offered on the date of your choosing, remotely, in your office or in one of our campuses. *ADD* 1) Registration fee includes electronic course materials. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full 3) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act) 4) If you wish to pay for this workshop via invoice, please write directly to cce@concordia.ca and our service staff will assist you. *TR* [IMAGE_C:/content/dam/cce/images/trainers/Adrian_Gonzalez_Sanchez_photo.jpg|Adrian Gonzales Sanchez] Adrian Gonzalez Sanchez, M.Sc. (Mobile Communications), M.B.A. | Telematics Engineer, Senior Consultant on Artificial Intelligence and Blockchain Technology, Certified Scrum Product Owner® (CSPO) Adrian Gonzalez Sanchez is a Senior Cloud, Data & AI Specialist at Microsoft, as well as the industry lead at the Spanish Observatory of Ethical AI (OdiseIA). He was a senior consultant and product owner in AI and data science with CGI Canada and IVADO Labs, head of customer success for Peritus.ai Canada, and has been a consultant to other data-driven companies in Europe and Latin America. Adrian has a wealth of hands-on experience in the fields of artificial intelligence, ethics and responsible AI, big data and cloud-enabled systems, data-driven corporate strategy, national AI strategies and regulations, telecommunications, and the Internet of Things. He is a frequent university lecturer and collaborates with 2U / GetSmarter as a tutor and learning facilitator for MIT Sloan's AI and Blockchain and Harvard VPAL's Fintech Executive Training courses.

Basic Editing Practices

Course code: CEJN 110 - Duration: 30 hours

Building Your Coaching and Mentoring Skills

Course code: CEPS 1024EO - Duration: 6 hours

*VID* *KEYB* The pace of change in the workplace is frenzied and it's accelerating daily. Managers are responsible for ever-greater numbers of employees. So how do you make the most of your limited human resources? With Coaching and mentoring. These collaborative processes are effective ways of developing your staff's skills and abilities, boosting performance and effectively dealing with issues before they become performance problems. In her workshop, Jane Reichman Van Toch will help you discover your personal coaching style, build your effectiveness as a coach and practice specific feedback and coaching skills to help you and your colleagues succeed immediately in your daily work tasks. *CNT* This workshop will empower you to: • Gain a better understanding of effective mentoring and coaching skills and the fundamental differences between them; • Understand how those two disciplines can build trust and collaborative relationships in your workplace; • Improve awareness of your own coaching style; • Build your skills in giving constructive and positive feedback; • Work with an effective coaching model. *APP* This online workshop is based on co-active coaching, conscious leadership, team performance coaching and case studies. In short, you’ll grow professionally by mastering your ability to learn, work and be productive remotely. In order to maximize engagement and knowledge transfer during our online workshops, it is highly recommended that participants keep their cameras on. *WHO* • Managers who want to give more effective feedback to employees • Individuals who are interested in better understanding themselves as coaches/mentors We're flexible. That means workshops can be customized for corporate groups and offered on the date of your choosing, in your office or in one of our campus locations. *ADD* 1) Registration fee includes electronic course materials. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full. 3) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act). 4) If you wish to pay for this workshop via invoice, please write directly to cce@concordia.ca and our service staff will assist you. *TR* [IMAGE_C:/content/dam/cce/images/trainers/Jane_Reichman.png|Jane Reichman] Jane Reichman Van Toch, BCL., LL. B, MA Jane Reichman Van Toch is a specialist in strengthening individual, team and organizational performance. She has over 25 years of professional practice within private and public organizations and institutions of higher education. She began her career as a practicing lawyer in the private sector, later transitioning to the role of educator/consultant in the areas of leadership, emotional intelligence and organizational development. Today, Jane provides training in leadership, emotional intelligence, performance management, coaching and mentoring, change management, conflict management, stress management, group dynamics and facilitation and teamwork. Let Jane coach you so you can coach others.

Change Management

Course code: CEPS 1144EO - Duration: 3 hours

*VID* *KEYB* The only constant in life is change. You’ve heard it before, and you’ve undoubtedly experienced it firsthand. But if you’re reading this, chances are you want to learn how to make the most of change and perhaps even guide others through those transitional periods. Well, you’ve come to the right place. In this intensive three-hour workshop, industry pro Virginie Aubin will teach you about the importance of change management, how it affects individuals and the organization as a whole, emotional intelligence, mitigating and minimizing risks during periods of change, streamlining project efficiency and a lot more. Ready for a change? Sign up today. *CNT* This workshop will empower you to: • Understand organizational change and its impact; • Minimize waste while maximizing efficiency; • Improve employee motivation, support and productivity; • Ensure your projects run smoothly and profitably during times of change. *APP* This workshop is based on an optimized practical approach that mixes active learning with instructor-led exercises. To make the most of this workshop, we encourage you to keep an open mind, participate actively and ask questions and engage with your fellow learners. In order to maximize engagement and knowledge transfer during our online workshops, it is highly recommended that participants keep their cameras on. *WHO* • Executives, managers and team leaders who want to learn how to effectively manage change within their organizations. • Anyone who wants to learn how to better negotiate change in their personal or professional life. We're flexible. That means workshops can be customized for corporate groups and offered on the date of your choosing, in your office or online. *ADD* 1) Registration fee includes electronic course materials. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full. 3) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act). 4) If you wish to pay for this workshop via invoice, please write directly to cce@concordia.ca and our service staff will assist you. *TR* [IMAGE_C:/content/dam/cce/images/trainers/Virginie_Aubin.png|Virginie Aubin] Virginie Aubin, LLB, Certified Agile Coach | Scrum Master | DASSM, PSM Virginie Aubin is passionate about helping team members and leaders become more efficient and effective through coaching, mentoring and training. With 10 years of varied experience, she’s gained a wealth of practical knowledge and expertise in the areas of group facilitation, negotiations, information technology and change management, and she’s eager to share her knowledge with you.

Communication in Leadership

Course code: CEPS 1115EO - Duration: 3 hours

*VID* *KEYB* One of leadership’s key success factor is communication. This is particularly true in the new normal world we are living in. We have seen leaders, around the world, stand up and use this powerful tool in recent weeks. Some more effectively than others. What makes the difference? How do you effectively inspire people, promote innovative ideas, or even deal with difficult situations? In this workshop, we will look at how to effectively construct communications and how you can elevate your leadership through communication. Furthermore, we will dive into communication leadership styles and help you identify your own. *CNT* This training will enable you to: • Become familiar with the essential steps to any effective communication; • Learn to adapt communication to different circumstances; • Assess your communication and leadership style; • Use communication to highlight your leadership qualities; • Strengthen and enhance your communication skills; • Discover your strengths and areas of improvement in your communication habits. *APP* This online workshop is based on co-active coaching, conscious leadership, team performance coaching and case studies. In short, you’ll grow professionally by mastering your ability to learn, work and be productive remotely. In order to maximize engagement and knowledge transfer during our online workshops, it is highly recommended that participants keep their cameras on. *WHO* • Anyone who’s interested to develop a new behavioural skill; • Anyone looking to increase the quality of their communications; • Managers and business owners who wants to improve their managerial and coaching skills; • Managers and business owners looking to support and mobilize their teams both personally and professionally; • Employers who want to give their employees a great learning opportunity that will contribute to the success of their organization. We're flexible. That means workshops can be customized for corporate groups and offered on the date of your choosing, in your office or in one of our campus locations. *ADD* 1) Registration fee includes electronic course materials. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full. 3) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act). 4) If you wish to pay for this workshop via invoice, please write directly to cce@concordia.ca and our service staff will assist you. *TR* [IMAGE_C:/content/dam/cce/images/trainers/2022_Nancy_Lahaie.jpg|Nancy Lahaie] Nancy Lahaie, B.Sc., McGill Nancy is a seasoned pro with more than 20 years of marketing experience in creating and growing powerful brands with innovative strategies. She is recognized for her ability to build, mobilize and engage multi-disciplinary teams around a project, a vision and company objectives. Over the years, she has worked with both in B2B and B2C markets, in large multi-national organizations as well as small & medium enterprises (SMEs). She's an experienced consultant who that has helped companies maximize their commercial potential and she can help you elevate your brand experience.

Conscious Negotiation: Creating Better Relationships for Better Business

Course code: CEPS 1130EO - Duration: 3 hours

*VID* *KEYB* Us/them. Win/lose. All/nothing. We live in a binary world that pits one side against another in a never-ending battle where ultimately, nobody comes out on top. It’s time to change all that. And here’s one great way to start. In this workshop, led by industry professional and certified coach Melissa Dawn, you’ll learn how to negotiate by focussing on mutual interests and greater understanding to ensure the needs and values of all parties are honoured and respected, leading to better business relationships and ultimately more sustainable growth. Ready to develop a higher level of business consciousness? Sign up for this win-win workshop today. *CNT* This workshop will empower you to: • Understand how a conscious negotiation approach better addresses emerging business cultures and challenges; • Categorize positions vs. interests and design adaptive approaches that keep everyone’s interests at the forefront; • Identify when another party is using unethical or combative practices and understand how to respond in a way that defuses, connects and maintains your own higher-level approach; • Prioritize shared interests over the old win-lose mentality to create a sense of sense of shared purpose; • Design new procedures and best practices that work for your business and leadership style. *APP* This online workshop is based on co-active coaching, conscious leadership, team performance coaching and case studies. In order to maximize engagement and knowledge transfer during our online workshops, it is highly recommended that participants keep their cameras on. *WHO* This workshop is primarily directed at negotiators, business professionals and leaders who want to to develop enhanced negotiation skills designed to prioritize best possible outcomes for everyone, where success is measured by overall impact rather than short-term wins. We're flexible. That means workshops can be customized for corporate groups and offered on the date of your choosing, in your office or on line. *ADD* 1) Registration fee includes electronic course materials. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full 3) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act). 4) If you wish to pay for this workshop via invoice, please write directly to cce@concordia.ca and our service staff will assist you. *TR* [IMAGE_C:/content/dam/cce/images/trainers/2022_Melissa_Dawn.jpg|Melissa Dawn] Melissa Dawn, Founder, CEO of Your Life Melissa is a renowned speaker and Certified Professional Co-Active Coach (CPCC), a Professional Certified Coach (PCC), Certified Team Performance Coach (CTPC), and Conscious Business Coach. She holds a BComm, is a contributor to the Huffington Post, Thrive Global and Entrepreneur and is regularly featured on top podcasts, radio and television programs. She is the author of the bestselling book, I Attract What I Am, and was named one of Hubspot’s Best Coaching Services worldwide for 2019, 2020, 2021 and 2022. She’s here at CCE to help you become a more conscious negotiator, so don’t miss out.

Creating Human Connection while Working from Home

Course code: CEPS 1105EO - Duration: 3 hours

*VID* *KEYB* As more organizations move to work-from-home models, issues of connection, communication and collaboration are factors to consider. Individuals and teams may feel distant, silos may start to form, and overall morale may drop. Feeling nervous? Please don’t! This presents a powerful opportunity to form new pathways of connection strengthen leadership and transition our office cultures into something better and stronger. In this workshop, you will be guided by certified coach Melissa Dawn to start showing up more consciously (but remotely), taking a holistic and authentic approach to leading others, creating more human connection, and embracing distance-working as a powerful tool for connection. You will develop strategies to be intentionally aware of your impact, tune into your higher self, work on your physical, mental and emotional well-being and ensure the people around you are doing so too. Now more than ever, connection matters. *CNT* This training will enable you to: • Design a personal leadership style that allows you to handle whatever comes up confidently; • Understand why and how to prioritize connection over getting things done as a means of fueling motivation and engagement for higher productivity; • Design communication strategies to empower real conversations that get to the core of what is going on and use them as platforms to move forward; • Create a strong sense of togetherness and shared purpose within your team, or organization. *APP* This online workshop is based on co-active coaching, conscious leadership, team performance coaching and case studies. In short, you’ll grow professionally by mastering your ability to learn, work and be productive remotely. In order to maximize engagement and knowledge transfer during our online workshops, it is highly recommended that participants keep their cameras on. *WHO* • Anyone who wants to maximize their ability to work remotely; • Individuals who want to seek an opportunity to better balance their personal and professional lives; • Managers who wants to improve their managerial and coaching skills; • Business owners who want to improve their ability to deal effectively with employees working remotely; • Employers who want to give their employees a great learning opportunity that will contribute to the success of their organization. All workshops can be customized for corporate groups. They can be offered on the date of your choosing, remotely or in your office. *ADD* 1) Registration fee includes electronic course materials. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full 3) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act). 4) If you wish to pay for this workshop via invoice, please write directly to cce@concordia.ca and our service staff will assist you. *TR* [IMAGE_C:/content/dam/cce/images/trainers/2022_Melissa_Dawn.jpg|Melissa Dawn] Melissa Dawn, Founder, CEO of Your Life Melissa is a renowned speaker, author and coach certified by the International Coaches Federation as a Certified Professional Co-Active Coach (CPCC); a Professional Certified Coach (PCC); and a Certified Team Performance Coach (CTPC). She holds a B.Comm. degree, is a regular contributor to the Huffington Post, Thrive Global and Entrepreneur; and is regularly featured on leading podcasts, radio and television programs. She is the author of the bestselling book, I Attract What I Am, and was recently named one of Hubspot’s Best Coaching Services worldwide for 2019, 2020, 2021 and 2022.

Creating Value with Machine Learning

Course code: CEPS 1114EO - Duration: 3 hours

*VID* *KEYB* Expectation versus reality! This is one of the key aspects for organizations around the world to succeed during the ideation, launch and implementation of their new Artificial Intelligence initiatives. Will adequate machine learning and deep learning be easily achievable? Unfortunately, no. Gartner predicts that 85% of AI projects will fail by 2022. Is there a solution? Yes! This workshop is a realistic and pragmatic discussion on how to approach your next AI-based project, to properly roadmap your implementation and to plan required resources. Concretely, this workshop is an accelerated immersion: you will learn about the key aspects of both machine learning and deep learning, and their current industry applications. *CNT* This training will enable you to: • Identify the different kinds of AI technologies and available tools to create realistic, short-term value; • Understand the technical differences between machine learning and deep learning technologies; • Find the fit between an organization’s strategic goals and the potential value generated by AI projects; • Define a framework to approach the ideation and launch phases of future AI projects. *APP* This business-oriented workshop is based on fundamental theories and industry case studies taken from large data-driven companies. In short, you’ll learn by reading, thinking and doing. Case readings and AV material are drawn from current topics and recent news/events. In order to maximize engagement and knowledge transfer during our online workshops, it is highly recommended that participants keep their cameras on. *WHO* If your area of expertise is on the following list, you could benefit greatly from this workshop: • Data-oriented professionals; • Consultants; • Data strategists; • Business analysts; • Business professionals in technology-oriented projects; • IT professionals; • Students; • Employers who want to give their employees a great learning opportunity that will contribute to the success of their organization. All workshops can be customized for corporate groups. They can be offered on the date of your choosing, in your office or in one of our campuses. *ADD* 1) Registration fee includes electronic course materials. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full 3) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act) 4) If you wish to pay for this workshop via invoice, please write directly to cce@concordia.ca and our service staff will assist you. *TR* [IMAGE_C:/content/dam/cce/images/trainers/Adrian_Gonzalez_Sanchez_photo.jpg|Adrian Gonzales Sanchez] Adrian Gonzalez Sanchez, M.Sc. (Mobile Communications), M.B.A. | Telematics Engineer, Senior Consultant on Artificial Intelligence and Blockchain Technology, Certified Scrum Product Owner® (CSPO) Adrian Gonzalez Sanchez is a Senior Cloud, Data & AI Specialist at Microsoft, as well as the industry lead at the Spanish Observatory of Ethical AI (OdiseIA). He was a senior consultant and product owner in AI and data science with CGI Canada and IVADO Labs, head of customer success for Peritus.ai Canada, and has been a consultant to other data-driven companies in Europe and Latin America. Adrian has a wealth of hands-on experience in the fields of artificial intelligence, ethics and responsible AI, big data and cloud-enabled systems, data-driven corporate strategy, national AI strategies and regulations, telecommunications, and the Internet of Things. He is a frequent university lecturer and collaborates with 2U / GetSmarter as a tutor and learning facilitator for MIT Sloan's AI and Blockchain and Harvard VPAL's Fintech Executive Training courses.

Creativity and Innovation for Remote Teams

Course code: CEPS 1106EO - Duration: 3 hours

*VID* *KEYB* Organizations rely heavily on creativity and innovation to adapt their business practices to the ever-changing world we live in. Whether to create a new product, improve the customer experience, improve work efficiency or reduce costs, employees and managers are asked to think outside of the box for solutions. This training, led by engineer and administrator Benoit Lamontagne, will allow you to understand the innovation process as a structured approach to problem solving and, in this case, specifically for teams working remotely. *CNT* This workshop will empower you to: • Understand the obstacles to be overcome in order to express creativity and generate innovation in the context of remote teams; • Analyze complex problems using the appropriate problem-solving processes; • Untangle myths about creativity; • Apply idea generation strategies and facilitation skills to encourage participation during online team meetings; • Establish a structured process for identifying and acting upon opportunities for continuous improvement. *APP* This online workshop is based on co-active learning, theoretical information, real-world examples and case studies. In short, you’ll grow professionally by mastering your ability to learn, work, be productive and improve your creativity and innovation skills remotely. In order to maximize engagement and knowledge transfer during our online workshops, it is highly recommended that participants keep their cameras on. *WHO* • Anyone, because let’s be honest, creativity and innovation are essential in both the personal and professional aspects of our lives; • Employers looking to get their team members’ creative juices flowing; • Managers looking to maximize the creative and innovative process of their team in a remote context; • Employers who want to give their employees a great learning opportunity that will contribute to the success of their organization. We're flexible. That means workshops can be customized for corporate groups and offered on the date of your choosing, remotely or in your office. *ADD* 1) Registration fee includes electronic course materials. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full. 3) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act). 4) If you wish to pay for this workshop via invoice, please write directly to cce@concordia.ca and our service staff will assist you. *TR* [IMAGE_C:/content/dam/cce/images/trainers/2022_Benoit_Lamontagne.jpg|Benoit Lamontagne] Benoit Lamontagne, Eng., C.Adm., MBA Benoit is an electrical engineer and a member of both the Ordre des Ingénieurs du Québec (OIQ) and the Chartered Administrators of Québec (C.Adm.) who has worked in the aerospace industry, in the field of avionics product development, for over 13 years. During that time, Benoît developed an expertise in project management, continuous improvement and leading organizational transformations. His insights into working remotely will be an asset to you and your organization.

Cybersecurity Awareness for Business and Employees

Course code: CECR 2002 - Duration: 30 hours

*VID* *KEYB* Awesome. You’ve learned how to identify the main cybersecurity threats facing you and your organization. Now it’s time for an overarching strategy to help prevent those threats in the first place. Led by a recognized cybersecurity pro, this is the second of three specialized courses in our accelerated Certificate in Cybersecurity Proficiency program. Here, you’ll learn to develop and implement an overall cybersecurity strategy. You’ll also gain the knowledge and skills you need to develop an effective cybersecurity posture for your organization. Let’s do it. *CNT* This is a great way to help you: • Describe the basics of cybersecurity; • Describe different types of cyber threats that businesses face; • Communicate methods to protect businesses from cyber-attacks; • Advocate for the importance of cybersecurity for businesses; • Communicate using cybersecurity terminology, when speaking to technical professionals; • Communicate cybersecurity in business terms to upper management; • List areas of an organization to consider when developing a cybersecurity strategy. *APP* In this online course, you’ll benefit from demonstrations, case-studies, and problem-based learning led by industry experts. You’ll also learn through peer conversations and through practical tasks that are readily applicable to small- and medium-sized businesses. *WHO* • Non-technical professionals with responsibilities over significant confidential, sensitive data who want to minimize their organization’s information-management and security risks. • Employees in a non-technical role who work with cybersecurity professionals and need to be proficient in their jargon. • Executives, senior managers, and technical staff who want to bolster cybersecurity within their organizations. • Employees who want to broaden their skills to access new career opportunities. • Students or other individuals who want to increase their understanding of cybersecurity for personal or professional reasons.

Cybersecurity Threats and Vulnerabilities

Course code: CECR 2001 - Duration: 30 hours

Develop a Healthy Relationship with Stress

Course code: CEPS 1012EO - Duration: 3 hours

*VID* *KEYB* Feeling stressed out? Join the club. Stress is an unavoidable condition in our lives. Some people harness it to motivate themselves. Others let it destroy them. Then there's Kathryn Peterson. She manages stress positively and effectively and so can you. In this workshop, you'll learn to identify the thin line that differentiates healthy from unhealthy stress. You'll also develop stress-management techniques that help you reclaim your balance so you can thrive both personally and professionally. Manage your stress and you can manage the rest. *CNT* This workshop will empower you to: • Understand the physiological and biological aspects of stress, the universal triggers, types of stress, and chronic stress stages; • Identify tense situations and recognize unhealthy stress signals; • Develop mechanisms to thrive and reclaim balance in your life; • Implement immediate and long-term stress-management techniques. *APP* This online workshop is based on an optimized practical approach that mixes active learning, self-assessment activities, demonstrations and individual exercises. In short, you’ll learn by doing and sharing. In order to maximize engagement and knowledge transfer during our online workshops, it is highly recommended that participants keep their cameras on. *WHO* • Professionals working in stressful environments • Individuals wanting to go beyond the usual rhetoric on stress • Employers who want to give their employees a great learning opportunity that will contribute to the success of their organization We're flexible. That means workshops can be customized for corporate groups and offered on the date of your choosing, remotely or in your office. *ADD* 1) Registration fee includes electronic course materials. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full. 3) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act). 4) If you wish to pay for this workshop via invoice, please write directly to cce@concordia.ca and our service staff will assist you. *TR* [IMAGE_C:/content/dam/cce/images/trainers/Kathryn_Peterson.jpg|Kathryn Peterson] Kathryn Peterson, Think on your feet® | Skilled Presenter™ | HBDI®| PassionWorks™ Known for her dynamic approach during training activities, conferences and coaching sessions, Kathryn Peterson’s fields of expertise are communication, presentation skills and stress management. She has many years of experience working as a counsellor with a wide range of individuals and groups. She is the author and publisher of the popular book, ’’OSER avec ceux qui nous compliquent la vie’’ (Daring with people who complicate our lives), among others. Let Kathryn guide you along the path to effective stress management.

Engaging and Leading Employees through Change

Course code: CECM 300 - Duration: 30 hours

*VID* *KEYB* In today’s rapidly transforming business landscape, there is only one thing that is constant: Change. As a manager or advisor in communications, PR or marketing, you know that helping employees navigate, adapt to, and embrace constant workplace disruption is a daunting task. But you also know that it’s strategically vital to maintaining a adaptive culture that leads to success. This course will show you how to develop a change management plan to align employees around change using a consultative and participative approach that will have a positive change within your organization and on your career. *CNT* This course is a great way to help you: • Develop an employee engagement plan to implement a change program. • Adopt a participatory and consultative approach to build credibility as a trusted advisor to management. • Apply storytelling techniques to foster trust and alignment around change. • Identify and address the company's cultural barriers to implementing change. • Employ strategies to engage senior leaders in the change process. *APP* This course is project-based, with a focus on cooperative peer learning. Working in study support groups, you’ll practice strategic thinking and communication planning skills hands-on using your own business case for employee engagement around change. You’ll be challenged to have an agile approach when it comes to change management using various leadership styles. This course is designed for the students to meet regularly during live synchronous learning in an online virtual classroom (Zoom). *WHO* • Early-career public relations or communication specialists who want to step up to a strategic role as managers or advisers. • Individuals at any level in the profession looking to refresh or upgrade their skills in applying data literacy to strategic communication planning. • Individuals in marketing, advocacy or public affairs who want to apply professional communication best practices to improve the effectiveness of their work.

English Intensive Intermediate One

Course code: CEEI 510 - Duration: 260 hours

English Intensive Intermediate Two

Course code: CEEI 610 - Duration: 260 hours

Exploring Data Integration and ETL

Course code: CEPS 1111EO - Duration: 3 hours

*VID* *KEYB* Today, data is a powerful asset for any organization. Data is literally everywhere and it is growing exponentially: 500 million tweets or 294 billion emails per day, 65 billion messages on WhatsApp, etc. This high volume, combined with the variety of sources (i.e., structured, unstructured, etc.) and the velocity or pace of the data generation brings multiple opportunities for value creation. You won’t be surprised to learn it also brings about some challenges such as data collection, storage, analysis and most importantly, integration. A properly designed data integration process is THE key step to combine different data sources by adapting their format, fields and the way they are consumed. For this to happen, ETL (Extract, Transform and Load) tools are a simple and scalable solution. During this workshop, expert Adrian Gonzalez-Sanchez will provide you with a proper understanding of the data-driven value creation process, the main data integration techniques and tools, and how to design a solid and scalable ETL workflow. Intrigued? We’d be surprised if you weren’t. *CNT* This training will enable you to: • Understand the different types of data and their potential value; • Explore data integration techniques and choose those that are the best fit for your data sources; • Explain traditional issues and challenges of data exploration, and the role of the ETL tools to solve them; • Present the most important ETL tools, their subscription models and advantages. *APP* This business-oriented workshop is based on fundamental theories and industry case studies taken from large data-driven companies. In short, you’ll learn by reading, thinking and doing. Case readings and AV material are drawn from current topics and recent news/events. In order to maximize engagement and knowledge transfer during our online workshops, it is highly recommended that participants keep their cameras on. *WHO* If your area of expertise is on the following list, you could benefit greatly from this workshop: • Project managers; • Product owners; • Team leaders; • Data-oriented professionals; • Consultants; • Data strategists; • Business analysts; • Business professionals in technology-oriented projects; • IT professionals; • Students; • Employers who want to give their employees a great learning opportunity that will contribute to the success of their organization. All workshops can be customized for corporate groups. They can be offered on the date of your choosing, remotely, in your office or in one of our campuses. *ADD* 1) Registration fee includes electronic course materials. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full 3) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act). 4) If you wish to pay for this workshop via invoice, please write directly to cce@concordia.ca and our service staff will assist you. *TR* [IMAGE_C:/content/dam/cce/images/trainers/Adrian_Gonzalez_Sanchez_photo.jpg|Adrian Gonzales Sanchez] Adrian Gonzalez Sanchez, M.Sc. (Mobile Communications), M.B.A. | Telematics Engineer, Senior Consultant on Artificial Intelligence and Blockchain Technology, Certified Scrum Product Owner® (CSPO) Adrian Gonzalez Sanchez is a frequent university lecturer with a wealth of hands-on experience in the fields of big data and artificial intelligence. Over the years, he’s had extensive experience with leading data-centric companies like Dhatim, Geoblink and others and is a frequent AI consultant to CGI, IVADO Labs and other Canadian industry leaders. In addition to his practical experience, Adrian is a tutor and learning facilitator for MIT Sloan's executive AI & Blockchain course".

Exploring Legal and Ethical Aspects of AI

Course code: CEPS 1124EO - Duration: 3 hours

*VID* *KEYB* Data is the new gold mine. The more people interact with each other, be it through Facebook and Twitter, or platforms like Amazon, the more data is generated, collected and exploited. Unlike gold, the regulations around data are much more obscure. Does the data generated belong to those who produce them, or those who collect them? What about the ethics of using these data for commercial purposes? Some of these questions regarding the legal and ethical aspect of utilizing data have emerged given the significant commercialization of data in recent years. Another angle of AI research and commercialization that must be seriously considered is the ethical use of data. Companies that spearhead AI development, such as Google and Microsoft, recognize the importance of these implications and have incorporated new ethics roles into their organizations. As Montreal is an international leader of Ethical AI initiatives and development of talent, it is more important now than ever for industry professionals to be aware of international legal regulations, ethical aspects of AI, and data privacy associated with both public and private, current and future data-related initiatives. *CNT* This training will enable you to: • Analyze international data protection laws in the US, Canada, Europe and China; • Evaluate and analyze the role of ethical and legal implications associated with the boom of international AI initiatives and the development of ethical principles in AI; • Understand the importance of evaluating ethical and legal impact as a result of AI technologies when developing an AI-oriented business strategy; • Discuss existing industry cases such as Facebook, Cambridge Analytica, Amazon, etc. *APP* This business-oriented workshop is based on fundamental theories and industry case studies taken from large data-driven companies. In short, you’ll learn by reading, analyzing, and discussing. Case readings and AV material are drawn from current topics and recent news/events. In order to maximize engagement and knowledge transfer during our online workshops, it is highly recommended that participants keep their cameras on. *WHO* If your area of expertise is on the following list, you could benefit greatly from this workshop: • Data-oriented professionals; • Consultants; • Data strategists; • Business analysts; • Business professionals in technology-oriented projects; • IT professionals; • Students; • Employers who want to give their employees a great learning opportunity that will contribute to the success of their organization. All workshops can be customized for corporate groups. They can be offered on the date of your choosing, remotely, in your office or in one of our campuses. *ADD* 1) Registration fee includes electronic course materials. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full 3) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act) 4) If you wish to pay for this workshop via invoice, please write directly to cce@concordia.ca and our service staff will assist you. *TR* [IMAGE_C:/content/dam/cce/images/trainers/Adrian_Gonzalez_Sanchez_photo.jpg|Adrian Gonzales Sanchez] Adrian Gonzalez Sanchez, M.Sc. (Mobile Communications), M.B.A. | Telematics Engineer, Senior Consultant on Artificial Intelligence and Blockchain Technology, Certified Scrum Product Owner® (CSPO) Adrian Gonzalez Sanchez is a Senior Cloud, Data & AI Specialist at Microsoft, as well as the industry lead at the Spanish Observatory of Ethical AI (OdiseIA). He was a senior consultant and product owner in AI and data science with CGI Canada and IVADO Labs, head of customer success for Peritus.ai Canada, and has been a consultant to other data-driven companies in Europe and Latin America. Adrian has a wealth of hands-on experience in the fields of artificial intelligence, ethics and responsible AI, big data and cloud-enabled systems, data-driven corporate strategy, national AI strategies and regulations, telecommunications, and the Internet of Things. He is a frequent university lecturer and collaborates with 2U / GetSmarter as a tutor and learning facilitator for MIT Sloan's AI and Blockchain and Harvard VPAL's Fintech Executive Training courses.

Exploring User Experience (UX)

Course code: CEPS 1400EO - Duration: 6 hours

*VID* *KEYB* Some websites leave you drowning in information. Others leave you dying of thirst. And some, well, they just bore you to tears. Thankfully, after this 6-hour online workshop led by industry pro Jeremy Higgins, you’ll be better prepared to design sites that offer exceptional user experiences. In this short but intense session, you’ll gain a robust understanding of the fundamentals of UX Design, as well as its processes, best practices, applications and impact on achieving business results. You’ll also get the chance to evaluate real-world examples and engage in interactive activities that will help you understand and implement best UX practices in your specific context. Still undecided? Consider this: the world of web design needs people like you! *CNT* This workshop will empower you to: • Get introduced to Design Thinking; • Learn the difference between CX (Customer Experience) and UX (User Experience); • Gain a solid foundation of the science of UX, its tools, approaches and best practices; • Understand the difference between good and great design with real-world examples and case studies; • Learn why UX is essential for a sustainable competitive advantage and how to leverage great design to achieve business goals; • Develop the tools to understand and implement best UX practices; • Familiarize yourself with the different stages of UX design culture; • Practice UX in action to implement quality UX for success in your particular context. *APP* This workshop is based on an optimized practical approach that mixes active learning, demonstrations, sub-group discussions and individual exercises. In short, you’ll learn by doing and sharing. In order to maximize engagement and knowledge transfer during our online workshops, it is highly recommended that participants keep their cameras on. *WHO* • Tech product owners and managers, business analysts, e-commerce or web leads, corporate strategists, front end/back end developers, marketing professional and entrepreneurs who want to maximize the effectiveness of their websites. • Web designers who want to broaden their understanding of great UX design. We're flexible. That means workshops can be customized for corporate groups and offered on the date of your choosing, remotely or in your office. *ADD* 1) Registration fee includes electronic course materials. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full. 3) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act). 4) If you wish to pay for this workshop via invoice, please write directly to cce@concordia.ca and our service staff will assist you. *TR* [IMAGE_C:/content/dam/cce/images/trainers/2022_Jeremy_Higgins.jpeg|Jeremy Higgins] Jeremy Higgins, Product Design Lead at Sama Serving as Product Design Lead for an industry leader, Jeremy Higgins has over 12 years of UX expertise in a variety of industries, from tech to insurance and banking, retail, automotive, and luxury goods. He has a profound understanding of contemporary tools, methods, and cross-platform (mobile, web, app) best practices. His belief that UX is not an expertise owned by a team, but rather the entire experience of a brand, is reflected in his mastery of the entire UX cycle from initial research and planning through to prototyping, execution, monitoring and iteration.

Fundamentals of Agile Leadership

Course code: CEPS 1137EO - Duration: 3 hours

*VID* *KEYB* Ever wondered if you could be more efficient at work? If you could learn how to overcome obstacles and help your company be more successful? Well, you can. And a great way to start is with this intensive workshop led by professional coach and trainer Virginie Aubin. In it, you’ll get a solid overview of Agile and Lean values and principles. You’ll gain valuable insight into the stages of conflict and teamwork, and you’ll learn how to become a true “servant leader,” so you can create a more agile work environment that fosters success. Ready to take the lead? *CNT* This workshop will empower you to: • Gain greater understanding of Agile values and principles; • Understand the Lean principles & mindset; • Understand the roles and responsibilities of individuals in positions of leadership; • Learn about emotional intelligence, growth mindset and conflict mitigation; • Have a clear overview of coaching and e-feedback models. *APP* This workshop is based on an optimized practical approach that mixes theory with group discussions using concrete, real-world business examples. To maximize engagement and learning, we highly recommended you keep your camera on throughout the workshop. *WHO* • Business owners, managers and employees who want to learn how to become “servant leaders” while keeping their organization’s objectives and values clearly in mind. • Anyone who wants to refresh or gain new understanding of Lean/Agile values and principles. We're flexible. That means workshops can be customized for corporate groups and offered on the date of your choosing, remotely or in your office. *ADD* 1) Registration fee includes electronic course materials. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full. 3) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act). 4) If you wish to pay for this workshop via invoice, please write directly to cce@concordia.ca and our service staff will assist you. *TR* [IMAGE_C:/content/dam/cce/images/trainers/Virginie_Aubin.png|Virginie Aubin] Virginie Aubin, LLB, Certified Disciplined Agile Senior Scrum Master (DASSM) A lawyer and member of the Québec Bar, Virginie Aubin is also keenly passionate about helping team members become more efficient through coaching, mentoring and training. With 10 years of experience in a wide variety of fields, Virginie has gained a wealth of knowledge and experience in Lean-Agile training, facilitation, negotiation, change management and information technology. Over the years, she has trained executives, leaders and team members on Lean-Agile values, principles and methodologies and she’s ready to train you.

How to Spark Creativity at Work

Course code: CEPS 1031EO - Duration: 3 hours

*VID* *KEYB* How can you be more productive? How can you innovate? Building a creativity process is more than ever a key skill required for every professional. It is not easy to gather a team and have them create and innovate. Not to worry, Sophie Lemieux can help. In this workshop, she'll give you strategies to stimulate your creativity and apply it in day-to-day managerial tasks. You will discover new powerful tools to bring the imagination of key team players even further than you could have imagined yourself. *CNT* This workshop will empower you to: • Learn today’s definition and standards of creativity and success; • Identify key factors and tools that impede creativity; • Practice and integrate proven methods to stimulate creativity in work-related0 situations; • Establish a daily creative routine to identify and apply personal strategies in the workplace. *APP* This online workshop is based on co-active coaching, conscious leadership, team performance coaching and case studies. In short, you’ll grow professionally by mastering your ability to learn, work and be productive remotely. In order to maximize engagement and knowledge transfer during our online workshops, it is highly recommended that participants keep their cameras on. *WHO* • Managers. • Project managers. • Entrepreneurs who want to make an impact in their workplace. • Employers who want to give their employees a great learning opportunity that will contribute to the success of their organization. We're flexible. That means workshops can be customized for corporate groups and offered on the date of your choosing, in your office or in one of our campus locations. *ADD* 1) Registration fee includes electronic course materials. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full 3) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act). 4) If you wish to pay for this workshop via invoice, please write directly to cce@concordia.ca and our service staff will assist you. *TR* [IMAGE_C:/content/dam/cce/images/trainers/Sophie_Lemieux.jpg|Sophie Lemieux] Sophie Lemieux MBA | C.Adm. |C.M.C. President of Solem Management, Sophie Lemieux is a member of the Chartered Administrators of Québec (C.Adm.). She holds an MBA, a Certified Management Consultant title (C.M.C) and a Registered Corporate Coach title (RCC TM). She has over 15 years of experience in the management of multidisciplinary teams, project management, training & coaching and business development. Sophie will bring your creativity to a new level.

Innovation and Problem Solving

Course code: CELD 1500 - Duration: 30 hours

*VID* *KEYB* In today’s rapidly changing business world, you’ve got two choices: innovate or die. Chances are, you’d choose the first option, but before you can make it happen, you have to create a specific type of culture within your organization—one that fosters critical thinking, creativity, problem solving and innovation. In this course, you’ll learn how to do all four. You’ll gain experience with critical thinking and hone your ability to look at problems from different angles. You’ll also acquire practical problem-solving methods, brainstorming techniques and decision-making tools. And with those skills in hand, you’ll be the type of leader and manager that today’s businesses so desperately need. *CNT* This course is a great way to help you: • Create a working environment that promotes critical thinking and fosters innovation; • Analyze complex problems with your team using appropriate problem-solving processes; • Apply idea-generation strategies and facilitation skills to encourage participation during your team meetings; • Establish a structured process for identifying and acting upon opportunities for continuous improvement. *APP* Students will engage in practical and critical thinking courses allowing them to reflect and project themselves in their current or future work environment. Teachers will use many pedagogical techniques such as case studies, group discussions, team presentations, introspection questionnaires to apply learning to real-world experiences. This course is designed for the students to meet regularly during live synchronous learning in an online virtual classroom (Zoom). *WHO* • Students and business professionals who want to become better innovators and problem-solvers. • Mid-level managers and other business professionals who want to broaden their skills to open up new career horizons. • New and lower-level managers who want to move into a higher management role. • Recent business grads who want to enter the workforce or business professionals seeking a promotion. • Newcomers to Canada who want a certificate or diploma from a respected Canadian institution.

Internet of Things and 5G Mobile Communications

Course code: CEPS 1121EO - Duration: 3 hours

*VID* *KEYB* Geeks and experts from all over the world would agree that 5G is the foundation for realizing the full potential of Internet of Things aka IoT. The combination of the 5th generation of mobile technologies (5G) and Internet of Things is one of the most promising disruptions and a source of new business opportunities. During this workshop, you will get an accelerated overview of the most important factors for 5G and IoT: technical capabilities, existing initiatives, envisioned deployments and market opportunities. Hurry up and register: the industry is already working to develop a new global standard. *CNT* This training will enable you to: • Explore the fundamentals of 5G and IoT, in comparison with previous 3G and 4G technologies; • Compare existing IoT technologies around the world in terms of market presence and technical architecture; • Analyze existing industry cases and discuss potential implementation ideas based on 5G capabilities; • Understand the potential of both technologies when combined with artificial intelligence and data science. *APP* This business-oriented workshop is based on fundamental theories and industry case studies taken from large data-driven companies. In short, you’ll learn by reading, thinking and doing. Case readings and AV material are drawn from current topics and recent news/events. In order to maximize engagement and knowledge transfer during our online workshops, it is highly recommended that participants keep their cameras on. *WHO* If your area of expertise is on the following list, you could benefit greatly from this workshop: • Data-oriented professionals; • Curious human beings • Data strategists; • Business analysts; • Business professionals in technology-oriented projects; • IT professionals; • Students; • Employers who want to give their employees a great learning opportunity that will contribute to the success of their organization. All workshops can be customized for corporate groups. They can be offered on the date of your choosing, remotely, in your office or in one of our campuses. *ADD* 1) Registration fee includes electronic course materials. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full 3) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act). 4) If you wish to pay for this workshop via invoice, please write directly to cce@concordia.ca and our service staff will assist you. *TR* [IMAGE_C:/content/dam/cce/images/trainers/Adrian_Gonzalez_Sanchez_photo.jpg|Adrian Gonzales Sanchez] Adrian Gonzalez Sanchez, M.Sc. (Mobile Communications), M.B.A. | Telematics Engineer, Senior Consultant on Artificial Intelligence and Blockchain Technology, Certified Scrum Product Owner® (CSPO) Adrian Gonzalez Sanchez is a Senior Cloud, Data & AI Specialist at Microsoft, as well as the industry lead at the Spanish Observatory of Ethical AI (OdiseIA). He was a senior consultant and product owner in AI and data science with CGI Canada and IVADO Labs, head of customer success for Peritus.ai Canada, and has been a consultant to other data-driven companies in Europe and Latin America. Adrian has a wealth of hands-on experience in the fields of artificial intelligence, ethics and responsible AI, big data and cloud-enabled systems, data-driven corporate strategy, national AI strategies and regulations, telecommunications, and the Internet of Things. He is a frequent university lecturer and collaborates with 2U / GetSmarter as a tutor and learning facilitator for MIT Sloan's AI and Blockchain and Harvard VPAL's Fintech Executive Training courses.

Intro to AutoCAD

Course code: CECD 219 - Duration: 30 hours

Introduction to Agile Marketing

Course code: CEPS 1128EO - Duration: 3 hours

*VID* *KEYB* Agility. It’s the ability to move quickly, easily and in the highly competitive world of marketing, effectively. In this workshop, led by marketing professional Thomas Hormaza, you’ll learn the basics of Agile Marketing, gaining greater understanding and experience creating real value for your colleagues and customers by throwing off the shackles of old-school practices and focusing on new ways of thinking, working and sharing to better meet customer needs. If you’re ready to up your marketing game, this is the place to start. *CNT* This workshop will empower you to: • Gain better responsiveness in the way you think, work and share; • Enhance your focus on customer and market opportunities; • Make better decisions based on data and experimentation rather than on opinions and assumptions; • Increase productivity by creating real value instead of simply doing traditional “marketing” work. *APP* This workshop uses a blended or fully online experiential-learning approach with four modules that help marketers gain immediate experience with the core elements of agile marketing. Methods include hands-on learning, real-world case examples and metacognitive reflections. In short, you’ll learn by sharing, thinking and doing. *WHO* This workshop is primarily directed at marketing practitioners; some prior knowledge and experience is required to fully benefit from the content and approach. We're flexible. That means workshops can be customized for corporate groups and offered on the date of your choosing, in your office or on line. *ADD* 1) Registration fee includes electronic course materials. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full. 3) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act). 4) If you wish to pay for this workshop via invoice, please write directly to cce@concordia.ca and our service staff will assist you. *TR* [IMAGE_C:/content/dam/cce/images/trainers/Thomas_Hormaza_(2).jpg|Thomas Hormaza] Thomas Hormaza Thomas is the Managing Partner and Agile Coach at French Marketing. He is also a Marketing Instructor at Concordia University, York University and Champlain College and a regular Guest Speaker at McGill University, John Abbott College and the University of Toronto. A dedicated Scrum Master and tireless promoter of Agile Education through the Agile Marketing Community he co-created, Thomas has established and delivered University- and College-level curricula in Entrepreneurship, Starting your Tech Business and Applications of Agile Marketing such as Minimal Viable Products, Sales Process & Lifetime Value of a Customer. His mission is to help learners discover their full potential through Education and Human Performance Technology (HPT) and he joins us in this workshop to help you!

Introduction to Big Data

Course code: CEPS 1119EO - Duration: 3 hours

*VID* *KEYB* When properly combined and implemented, Big Data and AI Technologies can generate new business opportunities, reduce costs and/or increase efficiencies. In their own specific ways, they each brought to the world news ways of making business decisions and thinking outside the box. A good understanding of these technologies is necessary to start your innovation initiatives. If you would like to get an efficient and pragmatic overview of how Big Data and AI Technologies can benefit your organization, for both technical and business professionals, don’t wait any longer and join Adrian Gonzalez Sanchez in this online workshop. *CNT* This training will enable you to: • Learn the fundamentals of Big Data technologies; • Understand the state-of-the-art AI techniques and ecosystem in Montreal; • Discuss the best available tools, for different data activities such as analysis, integration, storage, AI, etc.; • Explore how Big Data and AI work together, in addition to specific industry cases for different industries. *APP* This business-oriented workshop is based on fundamental theories and industry case studies taken from large data-driven companies. In short, you’ll learn by reading, thinking and doing. Case readings and AV material are drawn from current topics and recent news/events. In order to maximize engagement and knowledge transfer during our online workshops, it is highly recommended that participants keep their cameras on. *WHO* If your area of expertise is on the following list, you could benefit greatly from this workshop: • Data-oriented professionals; • Consultants; • Data strategists; • Business analysts; • Business professionals in technology-oriented projects; • IT professionals; • Students; • Employers who want to give their employees a great learning opportunity that will contribute to the success of their organization. All workshops can be customized for corporate groups. They can be offered on the date of your choosing, remotely, in your office or in one of our campuses. *ADD* 1) Registration fee includes electronic course materials. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full 3) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act). 4) If you wish to pay for this workshop via invoice, please write directly to cce@concordia.ca and our service staff will assist you. *TR* [IMAGE_C:/content/dam/cce/images/trainers/Adrian_Gonzalez_Sanchez_photo.jpg|Adrian Gonzales Sanchez] Adrian Gonzalez Sanchez, M.Sc. (Mobile Communications), M.B.A. | Telematics Engineer, Senior Consultant on Artificial Intelligence and Blockchain Technology, Certified Scrum Product Owner® (CSPO) Adrian Gonzalez Sanchez is a Senior Cloud, Data & AI Specialist at Microsoft, as well as the industry lead at the Spanish Observatory of Ethical AI (OdiseIA). He was a senior consultant and product owner in AI and data science with CGI Canada and IVADO Labs, head of customer success for Peritus.ai Canada, and has been a consultant to other data-driven companies in Europe and Latin America. Adrian has a wealth of hands-on experience in the fields of artificial intelligence, ethics and responsible AI, big data and cloud-enabled systems, data-driven corporate strategy, national AI strategies and regulations, telecommunications, and the Internet of Things. He is a frequent university lecturer and collaborates with 2U / GetSmarter as a tutor and learning facilitator for MIT Sloan's AI and Blockchain and Harvard VPAL's Fintech Executive Training courses.

Introduction to Drone Videography

Course code: CEPS 1141E - Duration: 15 hours

*VID* *KEYB* This workshop has reached capacity. If you are interested in participating in our next drone videography workshop, please send us an email at cce@concordia.ca. This workshop is offered in English. Drone videography has really taken off the past few years, enabling breathtaking footage rarely available in the past. And if you’re like many people, you dream of being behind the controls, piloting your drone into new career horizons. It thrills us, too. Which is why we created this workshop. Led by award-winning videographer Diego Rivera-Kohn, you’ll learn about the laws that regulate drone flight in Canada and the basic operation of the more common consumer drones that don’t require a pilot’s certificate. You’ll also learn foundational themes like shot height, speed, distance and gimbal, and the narrative potential they have. Basic camera techniques will focus on light, composition, movement, depth, and suspense. And finally, you’ll have the chance to apply all that knowledge and skill as you learn how to film landscapes, architecture, and people. Ready to take flight? La vidéographie par drone est en plein essor depuis quelques années, permettant la captation d’images à couper le souffle qu’il était rarement possible de réaliser dans le passé. Comme beaucoup d’enthousiastes, vous rêvez certainement de prendre les commandes de votre drone – jusqu’à en faire une nouvelle carrière! Voilà une perspective très emballante en effet. Et c’est ce qui nous a incités à offrir cet atelier. Sous l’encadrement du vidéographe primé Diego Rivera Kohn, vous vous initierez aux lois qui régissent l’utilisation d’un drone au Canada de même qu’au fonctionnement de base des drones grand public les plus courants dont le pilotage n’exige pas de certificat de pilote. Vous explorerez des thèmes fondamentaux comme l’altitude de prise de vue, la vitesse et la suspension à cardan ainsi que leur potentiel sur le plan narratif. L’apprentissage des techniques de caméra fondamentales sera axé sur la lumière, la composition, le mouvement, la profondeur et la tension dramatique. Enfin, vous aurez l’occasion d’appliquer toutes ces nouvelles connaissances et habiletés en apprenant à filmer des paysages, des œuvres architecturales et des gens. Attention, décollage! Register for our Introduction to Drone Videography workshop before May 19, 2023, for a chance to win a DJI Drone Kit and memory card — a value of $654. Certain conditions apply, see "Important Details" for more information [1]. *CNT* This workshop will empower you to: • Understand safety, ethical and legal aspects of operating drones; • Safely operate drones (under 249 grams) for audiovisual content acquisition; • Understand the role of storytelling in drone videography; • Apply basic techniques in drone videography to produce quality audiovisual content that has impact; • Build marketable, professional drone videography skills. À la fin de cet atelier, vous : • comprendrez les aspects sécuritaires, éthiques et juridiques de l’utilisation des drones; • saurez faire fonctionner des drones (de moins de 249 grammes) en toute sécurité à des fins d’acquisition de contenu audiovisuel; • comprendrez le rôle du récit dans la vidéographie par drone; • saurez appliquer des techniques de base de vidéographie par drone pour produire du contenu audiovisuel percutant et de qualité; • acquerrez des compétences professionnelles commercialisables en vidéographie par drone. *APP* This is a four-class, 15-hour workshop, with each class lasting three hours (except Week 3 which is six hours). Nine hours will take place in the classroom, six hours will take place outdoors, as per the following schedule: Week 1) Friday, May 19, 13:00 – 16:00 – in-class at the Mel Hoppenheim School of Cinema Week 2) Friday, May 26, 13:00 – 16:00 – outdoors at the de Maisonneuve Field, Loyola campus, weather permitting (back-up date Saturday, May 27, 13:00 – 16:00) Week 3) Friday, June 2, 13:00 – 19:00 – in-class at the Mel Hoppenheim School of Cinema and outdoors downtown Montreal, weather permitting (back-up date Saturday, June 3, 13:00 – 19:00 or Sunday, June 4, 13:00 – 19:00) Week 4) Friday, June 9, 13:00 – 16:00 - in-class at the Mel Hoppenheim School of Cinema Cet atelier d’une durée totale de 15 heures se compose de quatre cours, dont trois cours de trois heures chacun et d’un cours de six heures la troisième semaine. Neuf heures de cours ont lieu en classe, et six heures, à l’extérieur, selon l’horaire suivant : 1re semaine : vendredi 19 mai 2023, 13 h – 16 h; en classe, à l’École de cinéma MelHoppenheim 2e semaine : vendredi 26 mai 2023, 13 h – 16 h; à l’extérieur, sur le terrain De Maisonneuve, situé sur le campus Loyola, si la météo le permet (date de réserve : samedi 27 mai 2023, 13 h – 16 h) 3e semaine : vendredi 2 juin 2023, 13 h – 19 h; en classe, à l’École de cinéma Mel-Hoppenheim, et à l’extérieur, au centre-ville de Montréal, si la météo le permet (date de réserve : samedi 3 juin 2023, 13 h – 19 h, ou dimanche 4 juin 2023, 13 h – 19 h) 4e semaine : vendredi 9 juin 2023, 13 h – 16 h; en classe, à l’École de cinéma Mel-Hoppenheim *WHO* • Videographers who want to broaden their artistic horizons. • Photographers who want to create compelling video footage. • Anyone interested in creating professional-quality drone footage for personal use. • Les vidéographes qui souhaitent élargir leurs horizons artistiques. • Les photographes qui souhaitent créer des images vidéo captivantes. • Toute personne qui s’intéresse à la création d’images vidéo par drone de qualité professionnelle à des fins d’utilisation personnelle. *ADD* 1) Drones and SD cards will be provided by Concordia University; personal drones are not permitted. Students must have access to a computer or laptop to download images and videos outside of class time. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full. 3) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act). 4) If you wish to pay for this workshop via invoice, please write directly to cce@concordia.ca and our service staff will assist you. 1) Les drones et les cartes mémoire SD sont fournis par l’Université Concordia; les drones personnels sont interdits. Les personnes étudiantes doivent avoir accès à un ordinateur ou à un portable pour télécharger les images et les enregistrements vidéo à l’extérieur des heures de cours. 2) Si le nombre d’inscriptions est insuffisant, l’atelier sera annulé et les personnes inscrites seront remboursées intégralement. 3) Cet atelier répond aux exigences de la « loi du 1 % » (Loi favorisant le développement et la reconnaissance des compétences de la main-d’œuvre). 4) Si vous souhaitez payer pour cet atelier par règlement de facture, veuillez écrire directement à Formation continue Concordia à l’adresse cce@concordia.ca. Notre personnel se fera un plaisir de vous aider. [ 1 ] This contest is open exclusively to those who registered for the workshop before May 19, 2023 and have paid the registration fee and attended all workshop sessions. In addition, only people who meet the following conditions (“Eligible Entrants”) may enter: • You must be a resident of Quebec and physically live there during the Contest Period. • You must be 18 or older. The following individuals are not eligible to enter the contest: • Individuals who are employees, managers, officers or directors of Concordia University Faculty of Fine Arts and Concordia Continuing Education during the Contest Period or at the time of the draw, as well as their immediate family members (siblings, children, parents), and spouse or common-law partner with whom they reside, are not eligible to enter. Total value of the prize: $654. One draw will take place on the following dates: June 9, 2023. Certain conditions apply. For all details and conditions, see the contest rules...https://www.concordia.ca/cce/drone-contest.html *TR* [IMAGE_C:/content/dam/cce/images/trainers/Diego_Rivera_Kohn.jpg|Diego Rivera Kohn] Diego Rivera Kohn
With an MFA (Film Production) from Concordia University, Diego is also the Coordinator of the university’s Digital Animation program. While oxygen, food, water, and love sustain him, it is the act of creating that makes him feel most fully human. And that creativity most often finds expression in the act of visual storytelling. In addition to his drone skills, Diego designs and produces motion images for cinema and for multimedia. His films have screened at prominent festivals in Europe, Asia, and North and South America. One of his most recent films, Ex-voto for Three Souls, won a Golden Frog Award at the Plus Camerimage Festival (2008), the world’s premiere film festival dedicated to the art of cinematography. A drone pilot licensed by Transport Canada, Diego is thrilled to be leading this workshop to help train the next generation of drone videographers. Diego Rivera Kohn
Titulaire d’une maîtrise ès beaux-arts en production cinématographique de l’Université Concordia, Diego Rivera Kohn est coordonnateur du programme d’animation de synthèse. Bien qu’il compte sur l’oxygène, la nourriture, l’eau et l’amour pour assurer sa survie, c’est dans l’acte de créer qu’il se sent en pleine possession de son humanité. Or, sa créativité trouve le plus souvent son expression dans le récit visuel. Outre ses compétences dans le maniement des drones, Diego Rivera Kohn conçoit et produit des images en mouvement pour le cinéma et le multimédia. Ses films ont été projetés dans de nombreux festivals importants en Amérique du Nord, en Amérique du Sud, en Asie et en Europe. L’une de ses plus récentes œuvres, Ex-voto for Three Souls, a obtenu la Grenouille d’or au Festival Plus Camerimage (2008) – événement de renommée internationale consacré à l’art cinématographique. Titulaire d’un certificat de pilote de drone de Transport Canada, Diego Rivera Kohn est très enthousiaste à l’idée de diriger cet atelier et de soutenir la prochaine génération de vidéastes par drone.

Introduction to Google Analytics 4

Course code: CEPS 1085EO - Duration: 3 hours

*VID* *KEYB* Great-looking site. So why is nobody visiting? Well, there's an easy way to find out and it starts with signing up for this intensive Google Analytics workshop with expert marketer and teacher, Tarek Riman. In it, you'll learn the fundamentals of this vital tool, one of the most in-demand job skills in the next 10 years. Read and analyze data, customize reports based on specific business and marketing needs, develop and optimize marketing campaigns... these are just a few of the hands-on skills you'll gain. Ready to up your marketing game? Google Analytics 4 is the way! *CNT* This workshop will empower you to: • Learn how to navigate, create, customize and use Google Analytics for companies, clients, start-ups and personal projects; • Manage and optimize search, social and digital marketing campaigns more effectively and efficiently using Google Analytics; • Get an overview of Google Analytics 4, what you need to know and how to get started; • Use Google Analytics effectively as a tool to aid in your business and marketing decision-making. *APP* This workshop is based on an optimized practical approach that mixes active learning and theory with real-world applications, hands-on exercises and group activities. In short, you’ll learn by doing and sharing. In order to maximize engagement and knowledge transfer during our online workshops, it is highly recommended that participants keep their cameras on. *WHO* • Anyone who wants to understand how Google Analytics works. • Anyone who wants to improve the effectiveness of and drive more traffic to a website. • Marketers, PR professionals, entrepreneurs, business-owners and others who want to make concrete use of Google Analytics. • Website design students or others who want to improve their marketability or job-search prospects. • Employers who want to give their employees a great learning opportunity that will contribute to the success of their organization. We're flexible. That means workshops can be customized for corporate groups and offered on the date of your choosing, remotely or in your office. *ADD* 1) Registration fee includes electronic course materials. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full. 3) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act). 4) If you wish to pay for this workshop via invoice, please write directly to cce@concordia.ca and our service staff will assist you. *TR* [IMAGE_C:/content/dam/cce/images/trainers/Tarek_Riman_2022.jpg|Tarek Riman] Tarek Riman, BBA, MA, MMIE Founder | Best-Selling Author | University Instructor | Marketing Technology & Analytics Expert Tarek is a digital marketing expert who has worked with 350+ agencies, SMBs and Fortune 500s. He is certified in all the major digital platforms including AdWords, Analytics, Bing, HubSpot, Woorank, OMCP, Facebook and Hootsuite. A graduate of Concordia University, Queen's University, Berkeley University and Harvard, Tarek teaches at Concordia as well as several other Canadian and international universities. As a speaker, workshop leader and instructor, Tarek gives talks on Digital Analytics, Social Media, SEO/SEM, Digital Marketing, WordPress and Content Marketing with the goal of giving clients, companies, businesses and students the tools they need to use digital marketing effectively. Tarek is the founder of a lifestyle blog called Montrealtips.com. He donates all proceeds generated from this blog to the Breakfast Club of Canada, UN Refugee Agency and the Montreal Children's Hospital. He is also involved with NGOs and charities in Canada and worldwide. He is the author of four best-selling books: "The Camino Within," "The Secret to Capitalizing on Analytics," "The SEO Way,” and "Paid Search Marketing." Whether the goal is to drive traffic on websites, build effective SEM-based campaigns, understand key social media platforms or utilize Google Analytics to drive performance, Tarek thrives on supporting entrepreneurs, marketers and businesses to reach their full potential.

Introduction to SEM 2023

Course code: CEPS 1099EO - Duration: 6 hours

*VID* *KEYB* SEO is all about organic search. SEM, on the other hand, stands for search engine marketing, which includes SEO but goes a lot deeper into marketing strategies and campaigns. And what better person to learn about it from than Tarek Riman. A renowned industry author and marketing professor, Tarek will guide you through Google AdWords, Google Ads Support and Bing Ads Support. He’ll teach you the basics of SEM and landing pages and show you how to conceive and implement effective SEM-based marketing campaigns to get your website and business the kind of exposure they deserve. Bottom line: you won’t get this kind of learning on a YouTube tutorial. Tarek is the real deal. *CNT* This training will enable you to: • Understand how paid search works as part of the marketing mix; • Grasp the structure of PPC & display campaigns; • Research keywords and write effective ad and landing-page copy; • Implement an ad campaign and digital marketing strategies to increase web traffic and brand awareness; • Measure and assess the performance of an SEM campaign; • Optimize an SEM campaign based on data and analytics. *APP* This online workshop is based on an optimized practical approach. It mixes pedagogical strategies such as active learning, case studies, experiential learning and real-life exercises. In short, you’ll learn by doing. In order to maximize engagement and knowledge transfer during our online workshops, it is highly recommended that participants keep their cameras on. *WHO* • Anyone working in a start-up that wants to take its place in the web world. • Entrepreneurs and self-employed workers who want their websites to make it to the top of searches quickly. • Marketers, marketing managers, media professionals, advertising executives, content writers and web pros who want to promote websites more efficiently and/or broaden their knowledge of search engine marketing. • Anyone who wants to learn how to use SEM to build stronger organizations. All workshops can be customized for corporate groups. They can be offered on the date of your choosing, in your office or remotely. *ADD* 1) Registration fee includes electronic course materials. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full 3) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act). 4) If you wish to pay for this workshop via invoice, please write directly to cce@concordia.ca and our service staff will assist you. *TR* [IMAGE_C:/content/dam/cce/images/trainers/Tarek_Riman_2022.jpg|Tarek Riman] Tarek Riman, BBA, MA, MMIE Founder | Best-Selling Author | University Instructor | Marketing Technology & Analytics Expert Tarek is a digital marketing expert who has worked with 350+ agencies, SMBs and Fortune 500s. He is certified in all the major digital platforms including AdWords, Analytics, Bing, HubSpot, Woorank, OMCP, Facebook and Hootsuite. A graduate of Concordia University, Queen's University, Berkeley University and Harvard, Tarek teaches at Concordia as well as several other Canadian and international universities. As a speaker, workshop leader and instructor, Tarek gives talks on Digital Analytics, Social Media, SEO/SEM, Digital Marketing, WordPress and Content Marketing with the goal of giving clients, companies, businesses and students the tools they need to use digital marketing effectively. Tarek is the founder of a lifestyle blog called Montrealtips.com. He donates all proceeds generated from this blog to the Breakfast Club of Canada, UN Refugee Agency and the Montreal Children's Hospital. He is also involved with NGOs and charities in Canada and worldwide. He is the author of four best-selling books: "The Camino Within," "The Secret to Capitalizing on Analytics," "The SEO Way,” and "Paid Search Marketing." Whether the goal is to drive traffic on websites, build effective SEM-based campaigns, understand key social media platforms or utilize Google Analytics to drive performance, Tarek thrives on supporting entrepreneurs, marketers and businesses to reach their full potential.

Introduction to Web Development

Course code: CEPS 410EO - Duration: 8 hours

Lean Management for Non-Manufacturing Processes

Course code: CEPS 1096E - Duration: 7 hours

*VID* *KEYB* Lean is an integral part of many businesses that has been applied to everything from administrative processes and medical organizations to product development: as part of the organizational DNA of many successful corporations, it has become much more than just another trend, but what exactly is it? What tools does it provide, what is the methodology and how can it help improve your team’s efficiency? The objective of this workshop is to gain a deeper understanding of lean and other continuous improvement principles and apply them in a practical setting, using a lean simulation process. Participants will leave the workshop knowing how lean principles can be applied to their respective workplaces. *CNT* This workshop will empower you to: • Gain a deeper understanding of the basic lean principles; • Apply lean principles to non-manufacturing processes; • Grasp the critical success factors for implementing lean as well as the pitfalls to avoid; • Engage in push, pull and continuous flow; • Manage takt time and line balancing; • Develop strategies to avoid the eight wastes of lean; • Understand the principles of visual management; • Improve your management and leadership skills; • Differentiate between lean and kaizen transformation. *APP* This workshop is based on an optimized practical approach that mixes active learning, self-assessment activities, demonstrations and individual exercises. In short, you’ll learn by doing and sharing. *WHO* • Anyone interested in learning lean principles and wanting to implement them at their workplace; • Employers who want to give their employees a great learning opportunity that will contribute to the success of their organization. We're flexible. That means workshops can be customized for corporate groups and offered on the date of your choosing, in your office or in one of our campus locations. *ADD* 1) Registration fee includes course materials, lunch and refreshments. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full. 3) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act). 4) If you wish to pay for this workshop via invoice, please write directly to cce@concordia.ca and our service staff will assist you. *TR* [IMAGE_C:/content/dam/cce/images/trainers/2022_Benoit_Lamontagne.jpg|Benoit Lamontagne] Benoit Lamontagne, Eng., C.Adm., MBA An electrical engineer and a member of both the Ordre des Ingénieurs du Québec (OIQ) and the Chartered Administrators of Québec (C.Adm.) Benoit has worked in the aerospace field of avionics product development for over 13 years. During that time, he’s developed specific expertise in project management, continuous improvement, and leading organizational transformation. His insights into working remotely will be an asset to you and your organization.

Leveraging Facebook Insights and Analytics for Success

Course code: CEPS 1134EO - Duration: 6 hours

*VID* *KEYB* As an advertising tool, Facebook is incomparable. Today, it reaches 2.74 billion people around the globe. That’s 60% of the world’s social-networking population. But if you’re not using it effectively, you’re wasting your time. You’re also missing out on a giant business opportunity. But don’t worry. In this six-hour workshop led by industry expert Tarek Riman, you’ll learn the fundamentals of Facebook Audience and Page Insights to target your markets and connect with them quickly and effectively. Want to get noticed by the right people at the right time with the right messaging? Right this way… *CNT* This workshop will empower you to: • Use Facebook data to improve your marketing and advertising; • Understand what Facebook tracks and why it matters; • Measure and use Facebook analytics to influence your decision-making and strategies; • Learn how to incorporate data derived from sources other than Facebook into your analyses; • Gain better understanding of Facebook’s ad-campaign structure; • Create a successful Facebook ad campaign for your business and measure its performance. *APP* This workshop uses an experiential-learning approach with four modules that help marketers gain immediate experience with the core elements of agile marketing. Methods include hands-on learning, real-world case examples and metacognitive reflections. In short, you’ll learn by sharing, thinking and doing. *WHO* • Web-marketing and advertising professionals, social-media specialists and content marketers who want to maximize their use of Facebook tools. • Start-ups who want to optimize their online presence and success. • Beginners and students who want to learn more about this vital social-media tool. We're flexible. That means workshops can be customized for corporate groups and offered on the date of your choosing, in your office or on line. *ADD* 1) Registration fee includes electronic course materials. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full. 3) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act). 4) If you wish to pay for this workshop via invoice, please write directly to cce@concordia.ca and our service staff will assist you. *TR* [IMAGE_C:/content/dam/cce/images/trainers/Tarek_Riman_2022.jpg|Tarek Riman] Tarek Riman, BBA, MA, MMIE Founder | Best-Selling Author | University Instructor | Marketing Technology & Analytics Expert Tarek is a digital marketing expert who has worked with 350+ agencies, SMBs and Fortune 500s. He is certified in all the major digital platforms including AdWords, Analytics, Bing, HubSpot, Woorank, OMCP, Facebook and Hootsuite. A graduate of Concordia University, Queen's University, Berkeley University and Harvard, Tarek teaches at Concordia as well as several other Canadian and international universities. As a speaker, workshop leader and instructor, Tarek gives talks on Digital Analytics, Social Media, SEO/SEM, Digital Marketing, WordPress and Content Marketing with the goal of giving clients, companies, businesses and students the tools they need to use digital marketing effectively. Tarek is the founder of a lifestyle blog called Montrealtips.com. He donates all proceeds generated from this blog to the Breakfast Club of Canada, UN Refugee Agency and the Montreal Children's Hospital. He is also involved with NGOs and charities in Canada and worldwide. He is the author of four best-selling books: "The Camino Within," "The Secret to Capitalizing on Analytics," "The SEO Way,” and "Paid Search Marketing." Whether the goal is to drive traffic on websites, build effective SEM-based campaigns, understand key social media platforms or utilize Google Analytics to drive performance, Tarek thrives on supporting entrepreneurs, marketers and businesses to reach their full potential.

Make the Most of Conversion Rate Optimization

Course code: CEPS 1132EO - Duration: 3 hours

*VID* *KEYB* Getting someone to find your site is only half the battle. Or maybe less than half. What counts, is getting people to engage with your site through conversions, sign-ups and purchases. And there are ways to do that effectively. One of them is by signing up for this intensive workshop with renowned industry expert, Tarek Riman. In three short, rich hours, you’ll learn how to make your website work for you with optimized design, look & feel, tone & manner, GUI and most of all, performance. There are well over 1 billion websites online at the moment. And you have two choices: take your chances as is, or optimize your potential for success by taking this workshop. *CNT* This workshop will empower you to: • Understand the basics of conversion rate optimization (CRO), its various types and how they work; • Gain insight into the benefits of CRO, its role in marketing and how it impacts business decision-making and success; • Familiarize yourself with CRO analytics, tracking, heat-mapping and user sessions; • Learn how CRO fits into the marketing mix, SEO and SEM. *APP* This workshop is based on an optimized practical approach that mixes active learning and real-world examples with instructor-led and individual exercises. In short, you’ll learn by doing and sharing. In order to maximize engagement and knowledge transfer during our online workshops, it is highly recommended that participants keep their cameras on. *WHO* • Marketing, web-marketing and advertising professionals who want to help their brands cut through the clutter. • Start-ups who want to manage their own social-media advertising and presences. • Beginners and students who want to learn more about how these vital tools can be used effectively. We're flexible. That means workshops can be customized for corporate groups and offered on the date of your choosing, in your office or on line. *ADD* 1) Registration fee includes electronic course materials. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full 3) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act). 4) If you wish to pay for this workshop via invoice, please write directly to cce@concordia.ca and our service staff will assist you. Depending on public health guidelines in effect, this workshop will either be given in person or on line. In the event we don’t have enough participants, the workshop will be cancelled, and you will, of course, be reimbursed in full. *TR* [IMAGE_C:/content/dam/cce/images/trainers/Tarek_Riman_2022.jpg|Tarek Riman] Tarek Riman, BBA, MA, MMIE Founder | Best-Selling Author | University Instructor | Marketing Technology & Analytics Expert Tarek is a digital marketing expert who has worked with 350+ agencies, SMBs and Fortune 500s. He is certified in all the major digital platforms including AdWords, Analytics, Bing, HubSpot, Woorank, OMCP, Facebook and Hootsuite. A graduate of Concordia University, Queen's University, Berkeley University and Harvard, Tarek teaches at Concordia as well as several other Canadian and international universities. As a speaker, workshop leader and instructor, Tarek gives talks on Digital Analytics, Social Media, SEO/SEM, Digital Marketing, WordPress and Content Marketing with the goal of giving clients, companies, businesses and students the tools they need to use digital marketing effectively. Tarek is the founder of a lifestyle blog called Montrealtips.com. He donates all proceeds generated from this blog to the Breakfast Club of Canada, UN Refugee Agency and the Montreal Children's Hospital. He is also involved with NGOs and charities in Canada and worldwide. He is the author of four best-selling books: "The Camino Within," "The Secret to Capitalizing on Analytics," "The SEO Way,” and "Paid Search Marketing." Whether the goal is to drive traffic on websites, build effective SEM-based campaigns, understand key social media platforms or utilize Google Analytics to drive performance, Tarek thrives on supporting entrepreneurs, marketers and businesses to reach their full potential.

Making Sense of Blockchain Technology

Course code: CEPS 1102EO - Duration: 3 hours

*VID* *KEYB* If you’ve seen the explainers, but you still can’t wrap your head around blockchain technology, don’t worry. It’s a hard subject to master. But this one-day workshop with industry pro Adrian Gonzalez Sanchez will make it all seem a lot easier. In it, you’ll learn the fundamentals, implications and opportunities related to blockchain technologies in business applications. You’ll also gain a pragmatic overview that will help you understand and define the potential of blockchain tech in your own area of expertise. Unblock the secrets of blockchains by registering for this fascinating workshop today. *CNT* This training will enable you to: • Analyze blockchain technology fundamentals and differences; • Apply blockchain technologies to various business scenarios; • Integrate blockchain as part of your business strategy; • Predict the hard (ROI) and soft benefits of blockchain for business; • Identify the most important blockchains and their regulatory status. *APP* This online workshop is based on co-active coaching, conscious leadership, team performance coaching and case studies. In short, you’ll grow professionally by mastering your ability to learn, work and be productive remotely. In order to maximize engagement and knowledge transfer during our online workshops, it is highly recommended that participants keep their cameras on. *WHO* • Almost anyone could benefit greatly from this workshop: C-Suite executives, IT directors, managers, consultants, business developers, business professionals, product owners, project managers, entrepreneurs, technology lovers, students, etc; • Employers who want to give their employees a great learning opportunity that will contribute to the success of their organization. All workshops can be customized for corporate groups. They can be offered on the date of your choosing, in your office or in one of our campuses. *ADD* 1) Registration fee includes electronic course materials. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full 3) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act) 4) If you wish to pay for this workshop via invoice, please write directly to cce@concordia.ca and our service staff will assist you. *TR* [IMAGE_C:/content/dam/cce/images/trainers/Adrian_Gonzalez_Sanchez_photo.jpg|Adrian Gonzales Sanchez] Adrian Gonzalez Sanchez, M.Sc. (Mobile Communications), M.B.A. | Telematics Engineer, Senior Consultant on Artificial Intelligence and Blockchain Technology, Certified Scrum Product Owner® (CSPO) Adrian Gonzalez Sanchez is a Senior Cloud, Data & AI Specialist at Microsoft, as well as the industry lead at the Spanish Observatory of Ethical AI (OdiseIA). He was a senior consultant and product owner in AI and data science with CGI Canada and IVADO Labs, head of customer success for Peritus.ai Canada, and has been a consultant to other data-driven companies in Europe and Latin America. Adrian has a wealth of hands-on experience in the fields of artificial intelligence, ethics and responsible AI, big data and cloud-enabled systems, data-driven corporate strategy, national AI strategies and regulations, telecommunications, and the Internet of Things. He is a frequent university lecturer and collaborates with 2U / GetSmarter as a tutor and learning facilitator for MIT Sloan's AI and Blockchain and Harvard VPAL's Fintech Executive Training courses.

Managing Difficult Situations in the Workplace

Course code: CEPS 1103EO - Duration: 3 hours

*VID* *KEYB* Ever look back on a conversation and say to yourself, “That’s not the outcome I was hoping for.”? Well, you’re in luck. With this intensive workshop presented by leading management expert Kathryn Peterson that shouldn’t happen again. Here, you’ll learn how to prepare for, conduct and follow up on difficult conversations; provide complete and responsive feedback; manage yourself during tense situations; practice resonant leadership and non-verbal communications and much more. In short, you’ll acquire the skills you need to handle even the most difficult conversations with greater ease and success. *CNT* This training will enable you to: • Initiate and lead difficult conversations with success; • Adapt your leadership style to each employee's situation and level of development; • Deal effectively with certain types of emotionally charged situations. *APP* This online workshop is based on an optimized practical approach that mixes active learning, self-assessment activities, demonstrations and individual exercises. In short, you’ll learn by doing and sharing. In order to maximize engagement and knowledge transfer during our online workshops, it is highly recommended that participants keep their cameras on. *WHO* • Anyone who works in a management position and wants to improve their communication skills; • Small business owners who want to improve their ability to deal effectively on a human level; • Employees who want to move up in their company; • Anyone who wants to learn how to effectively manage difficult conversations; • Employers who want to give their employees a great learning opportunity that will contribute to the success of their organization. All workshops can be customized for corporate groups. They can be offered on the date of your choosing, remotely or in your office. *ADD* 1) Registration fee includes electronic course materials. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full. 3) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act). 4) If you wish to pay for this workshop via invoice, please write directly to cce@concordia.ca and our service staff will assist you. *TR* [IMAGE_C:/content/dam/cce/images/trainers/Kathryn_Peterson.jpg|Kathryn Peterson] Kathryn Peterson, Think on your feet® | Skilled Presenter™ | HBDI®| PassionWorks™ Known for her dynamic approach during training activities, conferences and coaching sessions, Kathryn Peterson’s fields of expertise are communication, presentation skills and stress management. She has many years of experience working as a counsellor with a wide range of individuals and groups. She is the author and publisher of the popular book, ’’OSER avec ceux qui nous compliquent la vie’’ (Daring with people who complicate our lives), among others. Join Kathryn in this workshop and let her fill you in on her secrets to successfully manage difficult situations.

Managing Digital Privacy for Your SME

Course code: CEPS 1133EO - Duration: 6 hours

*VID* *KEYB* By clicking on a site, any site, users are sharing a wealth of Personal Information (PI) data that is later mined for a myriad of reasons. Don’t just give it away. Learn what’s being shared, how and when so you can control and manage that PI for your company and its employees. How? In this vital professional workshop, presented in six hour-long modules by renowned industry expert Corinne Charette. In it, you’ll gain the basic knowledge you need to take part in the management of digital privacy in an SME and launch your career as a privacy protection officer. Stay safe out there! *CNT* This workshop will empower you to: • Introduce yourself to the Privacy-By-Design method to ensure that privacy management is “built-in” from the start. • Familiarize yourself with how internet-connected personal devices, online systems and platforms enable the overt and covert collection of personal information. • Get introduced to the principle tech tools and approaches used to protect online systems, data and users. • Learn about the key Canadian and international privacy-protection laws, including PIPEDA and CASL. • Gain insight into the key components and steps in the implementation of a Privacy Management Program for an SME. • Learn the causes and impacts of 3 high-profile privacy breaches that affected Canadian businesses and their customers. *APP* This workshop is based on an optimized practical approach that mixes active learning with instructor-led and individual exercises. In short, you’ll learn by doing and sharing. *WHO* • Employees of SMEs who want to become privacy protection officers or who work in HR and must manage employee PI. • Business and systems analysts who want to implement processes and systems that collect and leverage PI. • IT professionals who want to gain a better understanding of the business and legal ramifications of systems implementations. • Marketing professionals who want to ethically leverage customer PI for their businesses. We're flexible. That means workshops can be customized for corporate groups and offered on the date of your choosing, remotely or in your office *ADD* 1) Registration fee includes course materials, lunch and refreshments. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full. 3) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act). 4) If you wish to pay for this workshop via invoice, please write directly to cce@concordia.ca and our service staff will assist you. *TR* [IMAGE_C:/content/dam/cce/images/trainers/2022_Corinne_Charette.PNG|Corinne Charette] Corinne Charette, Senior Fellow, John Molson School of Business, PhD (Honoris Causa) Before her retirement from federal public service, Corinne held many senior roles in both government and the private sector including that of Chief Information Officer for the Government of Canada, a position she held for six years. Prior to that, Corinne was CIO of FINTRAC, Canada’s financial intelligence unit. Her private sector experience includes roles as CIO for Transat A.T., a Partner in KPMG Consulting’s e-Business practice and Senior Vice President for Internet retail banking at CIBC. Corinne is an engineering graduate from Concordia and was awarded an honorary doctorate from Concordia in 2011. She currently is a board member of the SAAQ (Société de l’assurance automobile du Québec ) and ENCQOR 5G.

Maximize Your Influential Power

Course code: CEPS 1029EO - Duration: 3 hours

*VID* *KEYB* Do you have the impact you need at work? Do you know how to develop something as intangible as influence? In this workshop, you will develop your power to persuade, your ability to negotiate and your capacity to build allies, all of which will increase your influence. That is the essence of leadership. Whatever the role you play in your organization, Sophie Lemieux will help you come out of this workshop with concrete skills to position yourself, express your opinion strategically and rally people so you can build better business relationships and increase your overall success. *CNT* This workshop will empower you to: • Explore the concepts of personality, behaviour and power; • Identify and understand political games and the role of different actors in your workplace; • Learn to position yourself to gain credibility and practice addressing your point of view to build commitment; • Assess your strengths and weaknesses and understand emotional intelligence concepts; • Develop concrete strategies to increase your influence in hierarchical relationships and other business relationships; • Discover ways to redefine an objective to positively rally people around. *APP* This online workshop is based on an optimized practical approach that mixes active learning, self-assessment activities, demonstrations and individual exercises. In short, you’ll learn by doing and sharing. In order to maximize engagement and knowledge transfer during our online workshops, it is highly recommended that participants keep their cameras on. *WHO* • Employees and managers seeking professional growth and success. • Entrepreneurs or freelancers wanting to increase their positive impact with their business relationships. • Employers who want to give their employees a great learning opportunity that will contribute to the success of their organization. We're flexible. That means workshops can be customized for corporate groups and offered on the date of your choosing, remotely or in your office. *ADD* 1) Registration fee includes electronic course materials. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full. 3) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act). *TR* [IMAGE_C:/content/dam/cce/images/trainers/2022_Sophie_Lemieux.jpg|Sophie Lemieux] Sophie Lemieux, MBA | C.Adm | C.M.C. President of Solem Management, Sophie Lemieux is a member of the Chartered Administrators of Québec (C. Adm). She holds an MBA, a Certified Management Consultant title (C.M.C) and a Registered Corporate Coach title (RCC TM). She has over 20 years of experience in the management of multidisciplinary teams, project management, training & coaching and business development. Simply put, Sophie will help you amp up your game.

Maximize Your Social Media Strategies

Course code: CEPS 1123EO - Duration: 3 hours

*VID* *KEYB* This workshop provides an introduction to the exciting world of Social Media Marketing. Industry expert Tarek Riman will provide you with a snapshot of the major social channels, their benefits, their respective strengths and weaknesses, the consumer journey and the role they can play in the overall Social Media Marketing Strategy. This workshop will also introduce ways to capitalize on Publishing, Targeting, Automation and Cross-posting. A key part of this workshop will be working towards setting up and optimizing a social media editorial calendar across several marketing channels, taking into account consumer journeys, timing, seasonality, trends, best practices, hashtags and more. *CNT* This workshop will empower you to: • Understand the importance of Social Media Marketing for any size business; • Grasp the difference between Owned vs Free channels; • Obtain an overview of measuring social media performance; • Learn how to capitalize on Publishing, Targeting and Cross-posting • Learn how to implement, optimize and set up a Social Media Editorial calendar; • Understand the strengths and weaknesses of a Platform strategy; • Learn how to capitalize on the Consumer Journey in your social media strategy. *APP* This business-oriented workshop is based on fundamental theories, industry case studies, and real-world applications. In short, you’ll grow professionally by enhancing your knowledge of social media marketing. In order to maximize engagement and knowledge transfer during our online workshops, it is highly recommended that participants keep their cameras on. *WHO* If your area of expertise is on the following list, you could benefit greatly from this workshop: • Employees working in marketing and communications; • Business owners and managers; • Team leads; • Anyone who is looking to step up their social media game; • Employers who want to give their employees a great learning opportunity that will contribute to the success of their organization. All workshops can be customized for corporate groups. They can be offered on the date of your choosing, remotely or in your office. *ADD* 1) Registration fee includes electronic course materials. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full. 3) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act). 4) If you wish to pay for this workshop via invoice, please write directly to cce@concordia.ca and our service staff will assist you. *TR* [IMAGE_C:/content/dam/cce/images/trainers/Tarek_Riman_2022.jpg|Tarek Riman] Tarek Riman, BBA, MA, MMIE Founder | Best-Selling Author | University Instructor | Marketing Technology & Analytics Expert Tarek is a digital marketing expert who has worked with 350+ agencies, SMBs and Fortune 500s. He is certified in all the major digital platforms including AdWords, Analytics, Bing, HubSpot, Woorank, OMCP, Facebook and Hootsuite. A graduate of Concordia University, Queen's University, Berkeley University and Harvard, Tarek teaches at Concordia as well as several other Canadian and international universities. As a speaker, workshop leader and instructor, Tarek gives talks on Digital Analytics, Social Media, SEO/SEM, Digital Marketing, WordPress and Content Marketing with the goal of giving clients, companies, businesses and students the tools they need to use digital marketing effectively. Tarek is the founder of a lifestyle blog called Montrealtips.com. He donates all proceeds generated from this blog to the Breakfast Club of Canada, UN Refugee Agency and the Montreal Children's Hospital. He is also involved with NGOs and charities in Canada and worldwide. He is the author of four best-selling books: "The Camino Within," "The Secret to Capitalizing on Analytics," "The SEO Way,” and "Paid Search Marketing." Whether the goal is to drive traffic on websites, build effective SEM-based campaigns, understand key social media platforms or utilize Google Analytics to drive performance, Tarek thrives on supporting entrepreneurs, marketers and businesses to reach their full potential.

Multiply and Extend Your Leadership

Course code: CEPS 1113EO - Duration: 3 hours

*VID* *KEYB* The concept of leadership has already been analyzed and exploited inside and out, yet one question remains: Are we really a leader if we haven’t “created” a leader ourselves? What assets must a leader have in order to be able to multiply his leadership and extend it to other resources? What do we need to develop on a daily basis and how to go about it? This training will help you develop your ability to create leaders around you and will lay the foundations for the multiplication of your leadership. *CNT* This training will enable you to: • Define what a leadership multiplier is and what needs to be done to get to this point in your career; • Develop an approach allowing the multiplication of your leadership style and skills; • Create a personalized action plan to create leaders around you. *APP* This online workshop is based on co-active coaching, conscious leadership, team performance coaching and case studies. In short, you’ll grow professionally by mastering your ability to learn, work, be productive and of course, lead. In order to maximize engagement and knowledge transfer during our online workshops, it is highly recommended that participants keep their cameras on. *WHO* • Anyone looking to pass their leadership skills on; • Business owners looking to form and coach their replacements when selling their business; • Managers looking to craft and create new managerial talents; • Employers who want to give their employees a great learning opportunity that will contribute to the success of their organization. We're flexible. That means workshops can be customized for corporate groups and offered on the date of your choosing, remotely or in your office. *ADD* 1) Registration fee includes electronic course materials. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full. 3) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act). 4) If you wish to pay for this workshop via invoice, please write directly to cce@concordia.ca and our service staff will assist you. *TR* [IMAGE_C:/content/dam/cce/images/trainers/2022_Sophie_Lemieux.jpg|Sophie Lemieux] Sophie Lemieux, MBA | C.Adm | C.M.C. President of Solem Management, Sophie Lemieux is a member of the Chartered Administrators of Québec (C.Adm.). She holds an MBA, a Certified Management Consultant title (C.M.C) and a Registered Corporate Coach title (RCC TM). She has over 20 years of experience in the management of multidisciplinary teams, project management, training & coaching and business development. Join Sophie's team for this workshop and discover the meaning of synergy.

Optimize Your Online Performance with A/B Testing and Multi-Variables

Course code: CEPS 1402EO - Duration: 6 hours

*VID* *KEYB* When it comes to evaluating the effectiveness of digital tools, products and platforms, the numbers don’t speak for themselves. Sorry, they don’t. If you really want to optimize online performance and achieve results, you’ll need a keen understanding of multi-variables and an optimized approach to A/B testing. And guess what? That’s exactly what you’ll get in this online workshop with industry pro Thomas Weiler. Here, you’ll gain hands-on learning on how and when to use these powerful tools to derive specific sets of information and craft actionable testing plans. At the end of it, you’ll have an enhanced analytics game that’s ready to generate results! Are you ready? *CNT* This workshop will empower you to: • Understand the fundamentals of A/B testing and multi variables: how and when to use them to derive specific types of information; • Learn how targeted testing goes beyond basic analytics; • Define metrics and testing approaches to obtain accurate, actionable results; • Develop foundational knowledge of A/B testing tools and learn how to implement an efficient optimization process in your organization; • Participate in fruitful evaluation and exchange with other participants to push your understanding further. *APP* This workshop is based on an optimized practical approach that mixes active learning, demonstrations, sub-group discussions and individual exercises. In short, you’ll learn by doing and sharing. In order to maximize engagement and knowledge transfer during our online workshops, it is highly recommended that participants keep their cameras on. *WHO* • Product sales, marketing and communications teams who want to optimize their online effectiveness. • Entrepreneurs who want to optimize their own online presence and effectiveness. We're flexible. That means workshops can be customized for corporate groups and offered on the date of your choosing, remotely or in your office. *ADD* 1) Registration fee includes electronic course materials. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full. 3) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act). 4) If you wish to pay for this workshop via invoice, please write directly to cce@concordia.ca and our service staff will assist you. *TR* [IMAGE_C:/content/dam/cce/images/trainers/Thomas_Weiler.jpg.jpeg|Thomas Weiler] Thomas Weiler, MBA, International Business, U of Hamburg General Manager and Digital Performance Director, ATECNA Montreal Thomas Weiler has over 10 years of analytics experience in a variety of industries, from healthcare to marketing to banking. Specialized in the human side of performance, Thomas strives to ask better questions and his approach to the craft focuses on the importance of planning, measuring and optimizing. He has a profound understanding of contemporary tools, methods, and cross-platform (mobile, web, Ecommerce) best practices, including expertise in Tag Management, Site Analytics, Data Visualization, and A/B Testing. Thomas is a natural educator, and an active participant in various Montreal-based tech communities, including DAMM (The Digital Analytics Meetup Montreal). He is passionate about fruitful exchange and leveraging data to optimize user experiences.

Course code: CEAI 1002 - Duration: 30 hours

*VID* *KEYB* As AI systems continue to become more prevalent in daily life, it’s crucial to also understand the negative effects AI can have on society in the form of unfair outcomes, privacy intrusions, and more. Therefore, it’s imperative that you understand how to deploy AI systems that are ethical, safe and inclusive. This course will teach you how to identify ethical issues in AI systems, create and execute roadmaps, and engage with relevant multidisciplinary stakeholders to address those issues. Our action-oriented approach is designed to offer you practical advice and the confidence to implement ethical and responsible changes to your AI systems. To help develop your skills in responsible AI, this course references publicly discussed cases involving unethical behaviour. It also touches on AI systems you likely interact with every day where ethical issues exist. In addition to learning the basics of responsible AI, this course will help you become a more informed citizen in an AI-driven world by working on real deliverables. This is an online, synchronous course. *CNT* This course is a great way to help you: • Identify potential ethical issues that might arise in the design, development, and deployment of AI systems • Create roadmaps to minimize negative societal impacts and maximize humane outcomes from AI systems • Assemble the most relevant internal and external stakeholders to address potential ethical issues • Engage a team of multidisciplinary domain experts to gather feedback on ethical issues • Execute ethical issues addressal roadmap while meeting business and functional requirements of the project *APP* This fully online course employs a project-based approach that focuses on the acquisition of practical real-world skills in AI. You will learn directly from industry professionals and receive individualized feedback. You will have the opportunity to go beyond AI theory by actively participating in assignments aimed at using AI for problem-solving. *WHO* • Tech enthusiasts who want to add AI to their skillset • Venture capitalists or investors looking to understand ethical issues in AI before investing in AI technologies • Leaders with financial, operational, or technological responsibilities who are interested in adopting AI • Managers who want to better support their technical AI employees or who may be involved in AI projects • Employees in different industries who want to learn how AI solutions can help solve problems or want to contribute to their organization’s AI initiatives more meaningfully • Students who want to prepare themselves for an AI workforce or explore AI as a potential career path • Anyone working for the government who participates in policy decisions that may be affected by or related to data and AI • Anyone who wants to learn the fundamentals of AI or is responsible for selecting and procuring AI systems

Strategies for Market Differentiation and Client Focus

Course code: CEPS 1135EO - Duration: 6 hours

*VID* *KEYB* Let’s face it, a lot of what goes on in marketing might seem like smoke and mirrors. But there’s an art to it, and a science. Marketing expert Nancy Lahaie is here to help you learn the basics of both. From differentiating your product or service in the market space by creating unique value propositions, to identifying and harnessing the right marketing tools for every situation, you’ll learn the tricks of the trade that truly make a difference to your brand and your bottom line. Ready to hone your marketing skills? This is the place to start. *CNT* This workshop will empower you to: • Identify the role of marketing and marketing mix in an organization; • Identify what a value proposition is and why it’s important; • Discover, articulate and incorporate your value proposition (what can you change to get noticed); • Develop a truly client-centred marketing strategy; • Select relevant marketing tools (social networks, market research, etc.); • Use those tools to help you build, communicate and implement your value proposition. *APP* This business-oriented online workshop is based on fundamental theories, industry case studies, and real-world applications. In short, you’ll grow professionally by enhancing your knowledge of marketing. To help maximize engagement and learning, we highly recommended you keep your camera on throughout the workshop. *WHO* • Business owners, team leaders, managers or others who wants to differentiate their businesses. • Anyone looking for information on best practices for developing value propositions. • Managers and business owners who want to improve their management skills or support and mobilize their in-house teams. • Anyone who wants to improve their basic understanding of marketing. • Employers who want to give their employees a learning opportunity that will contribute to the success of their organization. We're flexible. That means workshops can be customized for corporate groups and offered on the date of your choosing, remotely or in your office. *ADD* 1) Registration fee includes electronic course materials. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full. 3) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act). 4) If you wish to pay for this workshop via invoice, please write directly to cce@concordia.ca and our service staff will assist you. *TR* [IMAGE_C:/content/dam/cce/images/trainers/2022_Nancy_Lahaie.jpg|Nancy Lahaie] Nancy Lahaie, B.Sc., McGill Nancy is a seasoned pro with more than 20 years of marketing experience in creating and growing powerful brands with innovative strategies. She’s recognized for her ability to build, mobilize and engage multi-disciplinary teams around a project, a vision and company objectives. Over the years, she has worked with both in B2B and B2C markets, in large multi-national organizations as well as in small & medium enterprises (SMEs). She's an experienced consultant who has helped companies maximize their commercial potential. And she can help you maximize yours, too.

Transitioning from Team Member to Team Leader

Course code: CEPS 1073EO - Duration: 12 hours

*VID* *KEYB* If it were easy to be an effective manager or supervisor, bookstores would have an awful lot of empty shelves. The truth is, it's an acquired skill, something you learn from the experiences of seasoned professionals like Kathryn Peterson and Sophie Lemieux. In their workshop, you'll learn the conceptual and personal abilities you need to influence and lead individual employees and teams. You'll improve your self-awareness, active listening, communication and assertiveness—four vital keys to success. Most of all, you'll leave the workshop with greater enthusiasm and the confidence you need to improve your performance as a supervisor. Ready for the challenge? *CNT* This workshop will empower you to: • Develop your managerial skills; • Learn concrete methodology to boost performance and motivation in your teams; • Acquire the skill set and plans of action you need to become a better supervisor; • Practice self-awareness and active listening. *APP* This online workshop is based on co-active coaching, conscious leadership, team performance coaching and case studies. In short, you’ll grow professionally by mastering your ability to learn, work and be productive. In order to maximize engagement and knowledge transfer during our online workshops, it is highly recommended that participants keep their cameras on. *WHO* • Employees who want to further their careers. • Entrepreneurs who want to better manage employees. • Managers who want to improve their skills. • Employers who want to give their employees a great learning opportunity that will contribute to the success of their organization. We're flexible. That means workshops can be customized for corporate groups and offered on the date of your choosing, remotely or in your office. *ADD* 1) Registration fee includes electronic course materials. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full. 3) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act). 4) If you wish to pay for this workshop via invoice, please write directly to cce@concordia.ca and our service staff will assist you. *TR* [IMAGE_C:/content/dam/cce/images/trainers/2022_Sophie_Lemieux.jpg|Sophie Lemieux] Sophie Lemieux, MBA | C.Adm | C.M.C. Management Consultant and President of Solem Management, Sophie is a member of the Chartered Administrators of Quebec. She holds an MBA, as well as C.M.C. (Certified Management Consultant) and an RCCTM (Registered Corporate CoachTM ) titles. She has more than 20 years of experience in management (coaching, management of multidisciplinary teams, project management, training and business development). Her leadership style is focused on positivism, dynamism, active listening, healthy stress management and adaptability. *TR* [IMAGE_C:/content/dam/cce/images/trainers/Kathryn_Peterson.jpg|Kathryn Peterson] Kathryn Peterson, Think on your feet® | Skilled Presenter™ | HBDI®| PassionWorks™ Known for her dynamic approach during training activities, conferences and coaching sessions, Kathryn Peterson’s fields of expertise are communication, presentation skills and stress management. She has many years of experience working as a counsellor with a wide range of individuals and groups. She is the author and publisher of the popular book, ’’OSER avec ceux qui nous compliquent la vie’’ (Daring with people who complicate our lives), among others.

Understanding Digital and Web Analytics to Thrive

Course code: CEPS 1401EO - Duration: 6 hours

*VID* *KEYB* Analytics. It’s a great buzzword. But it’s not going to get you an interview for a job as a digital data analytics expert. What you need is a solid understanding of how to use data to build platforms, tools, products and interfaces that achieve your business goals. And this online workshop with industry pro Thomas Weiler is a great place to start. Here, you’ll learn to demystify analytics so you can ask better questions, identify and measure KPIs, and build plans in line with your objectives. You’ll gain a solid understanding of the key tools and approaches you need to build an analytics plan that makes sense for your company. If that makes sense to you, you know what to do. *CNT* This workshop will empower you to: • Understand the fundamentals of digital analytics: what is it and how can it help you measure and optimize your digital performance to achieve superior results; • Familiarize yourself with key tools and measurements essential for building strong performance plans. • Apply your learning practically to build custom dashboards and engage in peer exchanges to enhance your digital analytics game. • Emerge with a foundational understanding that can be actively applied in your own business context. *APP* This workshop is based on an optimized practical approach that mixes active learning, demonstrations, sub-group discussions and individual exercises. In short, you’ll learn by doing and sharing. In order to maximize engagement and knowledge transfer during our online workshops, it is highly recommended that participants keep their cameras on. *WHO* • Tech product owners and managers, business analysts, e-commerce or web leads, corporate strategists, front end/back end developers and marketing professionals. • Entrepreneurs who want to analyze their own performance data. • Newcomers to the field or anyone with a basic understanding of analytics. • Students of data analytics who want to broaden their understanding of these concepts. We're flexible. That means workshops can be customized for corporate groups and offered on the date of your choosing, remotely or in your office. *ADD* 1) Registration fee includes electronic course materials. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full. 3) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act). 4) If you wish to pay for this workshop via invoice, please write directly to cce@concordia.ca and our service staff will assist you. *TR* [IMAGE_C:/content/dam/cce/images/trainers/Thomas_Weiler.jpg.jpeg|Thomas Weiler] Thomas Weiler, MBA, International Business, U of Hamburg General Manager and Digital Performance Director, ATECNA Montreal Thomas Weiler has over 10 years of analytics experience in a variety of industries, from healthcare to marketing to banking. Specialized in the human side of performance, Thomas strives to ask better questions and his approach to the craft focuses on the importance of planning, measuring and optimizing. He has a profound understanding of contemporary tools, methods, and cross-platform (mobile, web, Ecommerce) best practices, including expertise in Tag Management, Site Analytics, Data Visualization, and A-B Testing. Thomas is a natural educator, and an active participant in various Montreal-based tech communities, including DAMM (The Digital Analytics Meetup Montreal). He is passionate about fruitful exchange and leveraging data to optimize user experiences.

Writing for Children

Course code: CEJN 118 - Duration: 30 hours

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