PhD Oral Exam - Bruno Indalencio de Campos, Individualized Program in Fine Arts

When studying for a doctoral degree (PhD), candidates submit a thesis that provides a critical review of the current state of knowledge of the thesis subject as well as the student’s own contributions to the subject. The distinguishing criterion of doctoral graduate research is a significant and original contribution to knowledge.

Once accepted, the candidate presents the thesis orally. This oral exam is open to the public.

Abstract

This thesis explores the integration of the concept of "juiciness"—defined as the incorporation of engaging visual and interactive elements—into interactive infographics, a medium that has evolved with technology to enhance user engagement and information retention. Traditional infographics have relied on static representations, but the rise of digital platforms has facilitated the incorporation of dynamic and interactive elements, making complex information more accessible. This research identifies a gap in existing literature, which has primarily focused on juiciness within game design, and proposes that the principles of juiciness can be applied to interactive infographics to foster a richer user experience. Through a comprehensive analysis involving the examination of 195 interactive infographics, interviews with practitioners, and comparative studies between juicy and non-juicy versions, the results indicate that while juiciness can enhance user engagement and retention of information, its implementation requires careful consideration to avoid overwhelming users. The findings suggest that strategic incorporation of juicy elements, including animation and audio feedback, can significantly improve the effectiveness of interactive infographics, but designers must balance these elements with the core message to ensure clarity and purpose. The thesis concludes by emphasizing the need for thoughtful application of juiciness in interactive visualizations, advocating for a methodological approach that considers audience, context, and design goals to optimize user interaction and experience.