Workshop
Optimizing Social Media with AI
Social media never stops moving. Yet most teams lack the time and resources to keep content fresh, engaging, and targeted.
This workshop shows you how to put AI to work at every stage of your social media strategy to speed up production and enhance optimization. Through live demos of leading tools like ChatGPT, Bard, Canva Magic Write, and Hootsuite AI, you’ll discover how to cut routine tasks, spark creativity, and make data-driven decisions that deliver stronger results and save time.
This workshop shows you how to put AI to work at every stage of your social media strategy to speed up production and enhance optimization. Through live demos of leading tools like ChatGPT, Bard, Canva Magic Write, and Hootsuite AI, you’ll discover how to cut routine tasks, spark creativity, and make data-driven decisions that deliver stronger results and save time.
Upcoming date(s)
Date(s) & Time
Term
Section
mode
April 15, 2026
We 9:00 – 16:00
Regular registration: $525.00 applicable tax
Early registration (before March 25): $472.50 applicable tax
Spring
1E
Online
Term
Spring
Section
1E
mode
Online
Your takeaways
• Explain how AI can support social media marketing and the customer journey• Use generative AI tools to draft posts, headlines, and ad variants in seconds
• Build an AI-enhanced editorial calendar that adapts to trends and engagement patterns
• Leverage AI for advanced audience segmentation, dynamic ad targeting, and optimized ad spend
• Apply AI-driven analytics and sentiment analysis to refine strategy and prove ROI
Our approach
This interactive workshop combines demonstrations, guided exercises, case studies and peer discussion, giving you practical experience with leading AI tools and strategies you can apply immediately.In order to maximize engagement and knowledge transfer, it is highly recommended that participants keep their cameras on during the workshop.
Who benefits the most?
• Social media managers and digital marketers looking to scale their output with AI• Content creators and community managers looking to streamline ideation and publishing
• Business owners and brand managers seeking data-driven targeting and measurement
• Communications professionals ready to automate reporting and monitoring
• Professionals who want to improve social media performance with AI tools
We're flexible. That means workshops can be customized for corporate groups and offered on the date of your choosing, in your office or online.
Important details
1) Registration fee includes electronic course materials.2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full.
3) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act).
4) If you wish to pay for this workshop via invoice, please write directly to cce@concordia.ca and our service staff will assist you.
CCE Loyalty Discount
Students will receive a 10% discount on their CCE course or workshop tuition fees if they meet any of the following criteria:
- They previously completed a CCE, undergraduate or graduate course at Concordia University.
- They completed a language proficiency test at CCE.
- They completed a CCE Professional Development Seminar/Workshop.
This discount is based on the information maintained in the Concordia University student information system.
NOTE: The discount does not apply to application fees for admission to a CCE program, language proficiency test enrollment, or AI for Decision-Makers in Advanced Manufacturing.
Your trainer
Tarek RimanFounder | Best-Selling Author | University Instructor | Marketing Technology & Analytics Expert
Tarek is a digital marketing expert who has worked with 350+ agencies, SMBs and Fortune 500s. He is certified in all the major digital platforms including AdWords, Analytics, Bing, HubSpot, Woorank, OMCP, Facebook and Hootsuite.
A graduate of Concordia University, Queen's University, Berkeley University and Harvard, Tarek teaches at Concordia as well as several other Canadian and international universities. As a speaker, workshop leader and instructor, Tarek gives talks on Digital Analytics, Social Media, SEO/SEM, Digital Marketing, WordPress and Content Marketing with the goal of giving clients, companies, businesses and students the tools they need to use digital marketing effectively.
Tarek is the founder of a lifestyle blog called Montrealtips.com. He donates all proceeds generated from this blog to the Breakfast Club of Canada, UN Refugee Agency and the Montreal Children's Hospital. He is also involved with NGOs and charities in Canada and worldwide. He is the author of four best-selling books: "The Camino Within," "The Secret to Capitalizing on Analytics," "The SEO Way,” and "Paid Search Marketing."
Whether the goal is to drive traffic on websites, build effective SEM-based campaigns, understand key social media platforms or utilize Google Analytics to drive performance, Tarek thrives on supporting entrepreneurs, marketers and businesses to reach their full potential.
