Pricing, Marketing Services, Skepticism of Social Advertising, Locally Made Products
English, Hindi, Gujarati, Marathi
Dr. Thakor received his MBA at the Indian Institute of Management Bangalore, India and his PhD in marketing at Indiana University, Bloomington, USA. His research is focused mainly on consumer behaviour in retailing and service contexts, on brand and product perceptions, and on business ethics. For instance, he has studied the effects of the store environment on retail brand and merchandise quality perceptions and how the presence of other consumers affects the evaluation of retailers. He has also conducted research on the issues of how brand origin, and consumers' local attachment, affects attitudes to products and brands. He actively supervises graduate student research, and one of the MSc students supervised by him has won the Joe Kelly Graduate Thesis Award.
Dr. Thakor's research has been funded by FQRSC (with both individual and team grants), by the John Molson School of Business, by the Office of Research, and the Seagram Fund for Academic Innovation. Dr. Thakor has published in journals such as the Journal of Consumer Research, the Journal of Retailing, the Journal of Business Research, and in the Journal of Consumer Marketing, where his co-authored paper received an 'Outstanding Paper' award from the Editiorial Board. He has also published in practitioner publications such as Business Horizons.
Dr. Thakor has also presented his work at international conferences such as ACR, AMA, EMAC and Marketing Science. At AMA (the American Marketing Educators' Summer Conference), a paper co-authored by him received the 'Best Overall Conference Paper Award'. Dr. Thakor has taught successfully at both undergraduate and graduate levels, having taught in the MBA, MSc and PhD programs at Concordia. He has also taught as a Visiting Associate Professor of Marketing at Cornell University's School of Hotel Administration, and in the Joint PhD program in Bangkok, Thailand. Courses taught by him include Marketing Management, Marketing Research, Business Research Methods, Services Management, Retailing, Research Methodology, and Advanced Topics in Marketing.