Concordia University

https://www.concordia.ca/content/concordia/en/library/guides/business/market-analysis.html

Market Analysis

Here we have access to key market research resources containing information on Canadian and international markets, as well as consumer & demographic data.

Name Passport by Euromonitor
Type Country market research
Brought to you by Library subscription
Contains Consumer reports for 180+ countries, includes Canada
Use tip

Look under "Consumers > lifestyles" for country reports

Look under "Search > Search full tree: categories and topics" for detailed reports on consumers in countries

Name Vividata
Type Statistics
Brought to you by Library subscription
Contains Yearly survey of Canadian consumers
Use tip Formerly PMB Print Measurement Bureau
Name Census of Canada
TypeStatistics Statistics
Brought to you by Statistics Canada
Contains Select "Data products > Census Profile" to get demographic data for specific places in Canada

Use tip Select "Data products > Census Profile" to get demographic data for specific places in Canada

Name Data From Statistics Canada
Type Statistics
Brought to you by Statistic Canada
Contains

Almost every statistical dataset ever compiled by Statistic Canada avaialble for download
Use tip

Some useful searches:  household spending; retail trade sales; labour force survey; Neighbourhood income and demographics; family income; NAICS Statistics

Click on "Add/remove data" when looking at a data table to toggle data dimensions

Name Simply Analytics Canada
Type Mapping software
Contains Library subscription
Brought to you by Create custom choropleth (colour density) maps of the Canadian Census and household spending data from Statistic Canada
Use Tip The online help of SimplyAnalytics offers many instrictional videos, in additon to the library's youtube tutorial 
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