Introduction
Why have a visual identity?
Through consistent branding we are able to help strengthen our brand and define the Concordia experience, share that experience with others and create a sense of belonging for everyone involved in the university from students, staff and faculty to the casual visitor.
A Brand Standards Manual helps to ensure a consistent application of the university's identity across platforms in both internal and external communication materials. The implementation of the Concordia brand is an integral part of positioning the university as a premier institution on the national and international stage. Therefore, it is extremely important that all university faculty, staff and alumni adhere to the standards as outlined in this manual.
Designers (in-house or external) continue to have the freedom to create designs that are unique to the subject and area being showcased. However, certain elements must be present in a consistent way to ensure that all publications are still recognized as part of Concordia University. Templates are available for a variety of materials, including in platforms such as Canva (upon request). Templates can be downloaded here.
For more information or assistance regarding the visual standards, or to request logos or other visual identity graphic files, please contact:
Why have a standards manual?
Angela Polyzogopoulos
Manager, Studio
University Communications Services
angela.polyzogopoulos@concordia.ca
Communications architecture
A communications architecture aims to provide context and direction to writers, editors, and designers for creating content. This architecture includes elements of Concordia's character and culture as well as a positioning statement and a promise.
Culture
Concordia is an urban university: cool, edgy, open, collaborative, egalitarian, academically rigorous, pragmatic, and populated by creative thinkers with a socially conscious approach to teaching, researching and learning.
Personality
- Friendly
- Creative
- Daring
- Approachable
- Accessible
- Smart
Positioning statement
As a next-generation university Concordia’s role is to engage minds that thrive on rapidly shifting realities, and to research advances to address substantial global issues, integrating teaching and research, locally and internationally in partnership with like-minded thinkers.
Promise
We develop next-generation citizens: a globally minded population of creative thinkers with the ability to produce solutions with real-world pragmatism.